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Mission Statement

The mission of the Advertising Educational Foundation is to enrich the understanding of advertising and its role in culture, society and the economy.

We will achieve this by:

• Stimulating a balanced dialogue about advertising
• Creating/distributing educational content
• Attracting the highest level of talent to the industry

Target Audience

Primary: Liberal arts college students and professors in the U.S.
Secondary: Students and educators in advertising-related curricula
Tertiary: Anyone interested in advertising around the world

Background

The AEF was created in 1983 as a non-profit, operating foundation. It is supported by ad agencies, advertisers and media companies.

The AEF acknowledges that advertising is a vital and highly visible force in American society. Thus, a realistic understanding of how advertising is created, how it works and what it contributes to our social and economic life is important for all who play active roles in our complex society.

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