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Mission Statement

The mission of the Advertising Educational Foundation is to enrich the understanding of advertising and marketing in society, culture, history and the economy.

Our Priorities

• Expand and elevate the dialogue surrounding advertising and marketing
• Connect the academic community with the advertising and marketing community to expand insights, innovation and intellectual capital
• Attract the highest level of talent to the advertising and marketing industry
• To achieve our mission, our focus will be on professors and students in liberal arts colleges while also including business faculties and practitioners in the industry

Target Audience

Primary: Students and professors in liberal arts and business schools
Secondary: Practitioners in the advertising and marketing industry
Tertiary: Anyone interested in advertising and marketing around the world


The AEF was created in 1983 as a non-profit, operating foundation. It is supported by ad agencies, advertisers and media companies.

The AEF acknowledges that advertising is a vital and highly visible force in American society. Thus, a realistic understanding of how advertising is created, how it works and what it contributes to our social and economic life is important for all who play active roles in our complex society.

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