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AEF's Race & Ethnicity Project

The AEF has undertaken a ground-breaking project that explores the history of diverse populations and consumers in the United States. With Race & Ethnicity in Advertising - America: 1890-Today, AEF is developing the definitive online exhibition about how American experiences of race and ethnicity have shaped and been shaped by the evolution of advertising over the course of the 20th century. This online exhibit and archives will serve as an extensive resource for teaching, research, industry and anyone who is interested about this continuously evolving subject in American history. Nothing like this exists in our industry today!

Fath Davis Ruffins, Curator and Historian, The Smithsonian Institution, is our Project Director.

AEF has worked hand in hand with scholars and industry leaders to create a project prototype that has been beta-tested in select college classrooms over the past two years. The reaction is overwhelmingly positive.

As we move beyond the prototype to build the main project, we need your help - with both content and funding. All sponsors and contributors will be recognized on the project site.


The Stories Continue...With Your Help

Contact Janice Spector, EVP, Managing Director, AEF to find out how you can get involved.

Current Funders

AEF Board of Directors
Association of National Advertisers (ANA)

Advisory Panel
Our Advisory Panel has provided expertise and guidance from both the academic and industry perspective.

Arlene Davila, Professor of Anthropology and American Studies, New York University

Hasia Diner, Dept. of History, Skirball Department of Hebrew and Judaic Studies, New York University

Daisy Expósito-Ulla, Chairman & CEO, d expósito & Partners

Jonas Greene, Brand Manager, American Indian College Fund, Wieden + Kennedy

Hiroko Hatanaka, Vice President, Management Supervisor, IW Group

Jacqueline Hernández, Chief Operating Officer, Telemundo Media

Bill Imada, Chairman and Chief Collaboration Officer, IW Group

Paul Kurnit, Founder & President, Kurnit Communications, PS Insights; Marketing Professor, Pace Univ.

Pat Lafferty, Chief Operating Officer, McCann North-America

Byron Lewis Sr., Chairman Emeritus, UniWorld Group, Inc.

Shirley Jennifer Lim, Associate Professor of History, SUNY Stony Brook

Marya McQuirter, Digital Curator, Race & Ethnicity in Advertising Project

Joe Min, Account Director, interTrend Communications

Mendi Obadike, Assistant Professor, Humanities & Media Studies, Pratt Institute

William M. O’Barr, Professor of Cultural Anthropology, Duke University

Kathy Peiss, Nichols Professor of American History, University of Pennsylvania

Clara Rodriguez, Professor, Department of Sociology & Anthropology, Fordham University

Hayes Roth, Principal, HA Roth Consulting

Shalini Shankar, Assoc. Professor of Anthropology & Asian American Studies, Northwestern Univ.

Susan Smulyan, Professor, Department of American Studies, Brown University

Robert W. Snyder, Associate Professor, Director of American Studies, Rutgers-Newark

Jon Yokagawa, Vice President, Consumer Engagement, interTrend Communications




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