Book Excerpts

 

Book Excerpts

The Art of Client Service
By Robert Solomon

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Twist
By Julie Cottineau

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Retail Marketing Strategy
By Constant Berkhout

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Latino Link
By Joe Kutchera

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Decoding the Irrational Consumer
By Darren Bridger

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How McGruff and the Crying Indian Changed America
By Wendy Melillo

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The Insanity of Advertising
By Fred S. Goldberg

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The Convergence Crisis
By Joanna L. Jenkins

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Paid Attention
By Faris Yakob

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Brand Aid
By Brad VanAuken

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Inside the Minds: Updating Your Marketing Strategy
By Hayes Roth

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The Management of Luxury
Edited by Benjamin Berghaus, Gunter Muller-Stewens and Sven Reinecke

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The Brand Challenge
Edited by Kartikeya Kompella

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The Lost Diary of a Real Mad Man
By Emerson Foote

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Marketing to PrimeTime Women
By Marti Barletta

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Connected by Design
By Barry Wacksman and Chris Stutzman

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Latino Boom II
By Chiqui Cartagena

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Advertising Transformed
By Fons Van Dyck

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A Word From Our Sponsor
By Cynthia B. Meyers

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Mobile Marketing
By Daniel Rowles

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Seducing the Boys Club
By Nina DiSesa

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Loveworks
By Brian Sheehan

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Marketing to Millennials
By Jeff Fromm and Christie Garton

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Hustle
By Bonnie Ulman and Sal Kibler

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The Advertising On-Ramp
By Belle Frank

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The Edge
By Allen P. Adamson

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The Rise of Advertising in the United States
By Edd Applegate

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The Better Mousetrap
By Simon Pont

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The Consumer Mind
By Pepe Martínez

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Damn Good Advice
By George Lois

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Mad Women
By Jane Maas

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Ad Critique
By Nancy R. Tag

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Who Cares Wins
By David Jones

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Branded Beauty
By Mark Tungate

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The Best Digital Marketing Campaigns in the World
By Damian Ryan and Calvin Jones

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How Cool Brands Stay Hot
By Joeri Van den Bergh and Mattias Behrer

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Marketing to the New Majority
By David Burgos and Ola Mobolade

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The Branded Mind
By Erik du Plessis

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About Face
By Dan Hill

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The Network is Your Customer
By David L. Rogers

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Breakthrough!
By Paul Kurnit and Steve Lance

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The Creative Process Illustrated
By W. Glenn Griffin and Deborah Morrison

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Freud on Madison Avenue
By Larry Samuel

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Persuasive Advertising
By J. Scott Armstrong

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Black is the New Green
By Leonard E. Burnett, Jr. and Andrea Hoffman

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All Customers Are Irrational
By William J. Cusick

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The Little Blue Book of Marketing
By Paul Kurnit and Steve Lance

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Adland
By James P. Othmer

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Multicultural Intelligence
By David R. Morse

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The King of Madison Avenue
By Ken Roman

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The 85% Niche
By Miriam Muléy

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Popular Ideologies
By Susan Smulyan

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The Art of Client Service
By Robert Solomon

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Ad Women
By Juliann Sivulka

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Whiff!
By C. Russell Brumfield

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The Age Curve
By Kenneth W. Gronbach

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Branded Male
By Mark Tungate

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Madison Avenue and the Color Line
By Jason Chambers

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Outsmart the MBA Clones
By Dan Herman

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Brand Busters
By Chris Wirthwein

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Adland
By Mark Tungate

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Branded Entertainment
By Jean-Marc Lehu

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Brand Royalty
By Matt Haig

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BrandSimple
By Allen P. Adamson

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BOOM
By Mary Brown & Carol Orsborn, Ph.D.

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Designing Brand Experiences
By Robin Landa

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Waiting for Your Cat to Bark?
By Bryan & Jeffrey Eisenberg

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Funny Business
By Allen Rosenshine

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Juicing the Orange
By Pat Fallon and Fred Senn

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Advertising Education, Yesterday – Today – Tomorrow
By Billy I. Ross, Anne C. Osborne and Jef I. Richards

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Shop ‘Til You Drop
By Arthur Asa Berger

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Contemporary Advertising
By William F. Arens

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The Breakaway Brand
By Francis J. Kelly, III and Barry Silverstein

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Then We Set His Hair on Fire
By Phil Dusenberry

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Brought To You By
By Lawrence R. Samuel

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The Advertised Mind
By Erik du Plessis

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Fresh Lipstick
By Linda M. Scott

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Advertising to Baby Boomers
By Chuck Nyren

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Marketing to the Campus Crowd
By David A. Morrison

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Born to Buy
By Juliet B. Schor

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How Brands Become Icons
By Douglas B. Holt

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Don’t Think Pink
By Lisa Johnson and Andrea Learned

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Lovemarks: the future beyond brands
By Kevin Roberts

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Ads, Fads, & Consumer Culture
By Arthur Asa Berger

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How to Advertise
By Kenneth Roman and Jane Maas

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Conquering Consumerspace
By Michael R. Solomon

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The Erotic History of Advertising
By Tom Reichert

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The Super Bowl of Advertising
By Bernice Kanner

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Marketing to American Latinos
By M. Isabel Valdes

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Behind the Scenes in Advertising (Mark III)
By Jeremy Bullmore

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Advertising to the American Woman 1900-1999
By Daniel Delis Hill

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A BIG LIFE (in advertising)
By Mary Wells Lawrence

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A Time in Advertising’s Camelot – The Memoirs of a Do-Gooder
By Robert P. Keim

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Adventures In Misplaced Marketing
By Herbert Jack Rotfeld

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The Shaman Chronicles, Book One
By Jo Muse

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Advertising and the Mind of the Consumer
By Dr. Max Sutherland and Alice K. Sylvester

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