Inside the Minds, Updating Your Marketing Strategy
|Inside the Minds
Updating Your Marketing Strategy
By Hayes Roth
Inside the Minds was conceived to give a first-hand look into the leading minds of top business executives and lawyers worldwide, presenting an unprecedented collection of views on various industries and professions.
The excerpted chapter was written by Hayes Roth, Founder and Principal, HA Roth Consulting LLC and former Chief Marketing Officer of Landor.
Selected excerpt: Building a Best-of-Class Branding Consultancy Brand
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