By Brian Sheehan
In 2004 Kevin Roberts wrote Lovemarks: the future beyond brands, which described the journey by which brands could move from consumer respect based on intellect, to consumer love based on emotion.
This book, Loveworks, adds to Lovemarks in an essential way. It provides real world business examples and outlines the roadmaps followed by several famous brands to achieve Lovemark status.
Copyright © 2013. All rights reserved.