By Daniel Rowles
Having become the ultimate social device, and as users drift away from TVs and computer screens, the mobile phone offers radical new challenges for the marketer. Learn how mobile technology is revolutionizing marketing, communications and advertising.
The selected excerpt discusses social media measurement and audience engagement. This book shows how our new mobile lifestyle can be a rewarding environment for those businesses willing to embrace new technology.
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"The new generation of talent is not hierarchical, and does not think of their job as work."— Gord McLean, President and CEO at Advertising Educational Foundation