The Rise of Advertising in the United States, A History of Innovation to 1960
The Rise of Advertising in the United States
A History of Innovation to 1960
By Edd Applegate
This unique book surveys key figures and events that transformed the American business landscape from its colonial beginings to that Mad Men moment when advertising “went professional”. Applegate traces how the explosion of newspapers in the American colonies laid the groundwork for the first advertising agents, leading to America’s first class of professional marketers.
P.T. Barnum and his Influence on Advertising, by Edd Applegate. Excerpt posted with permission from publisher Rowman & Littlefield. All rights reserved.
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