Shop ‘Til You Drop

By Arthur Asa Berger

Read Chapter 2: Profiles in Consumption

This book deals with the American passion for consuming, with the fact that on many occasions we shop ’til we drop. Chapter 2 discusses the consumption practices of several important demographic groups, including children, tweens/teens, nationalities.

Read Chapter 2 >>

Shop ‘Til You Drop, by Arthur Asa Berger, published by Rowman & Littlefield Publishers, Inc. appears by permission of the publisher. aef.com thanks them for their generosity.

Arthur Asa Berger

Book Excerpts

Overview

"Our future marketing and advertising leaders are not just looking for a job, they are looking for a meaningful career that will make a positive impact on society."

— Gord McLean, President and CEO at ANA Educational Foundation