Twist, How Fresh Perspectives Build Breakthrough Brands
How Fresh Perspectives Build Breakthrough Brands
By Julie Cottineau, Founder of Brand School
In your efforts to look legitimate, you’re likely promoting your brand with promises, words and images that blend in instead of break through. Using the TWIST approach, you can help businesses remove their brand blinders and look outside of their categroies for actionable insights that build stronger brands and better business results.
Julie Cottineau, Panoma Press Ltd.
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