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Admen, Advertising, and the Golden Age of Radio

By Cynthia B. Meyers

During the “golden age” of radio, from roughly the late 1920s until the late 1940s, advertising agencies were arguably the most important sources of radio entertainment. Yet this fact has disappeared from popular memory and receives little attention from media scholars and historians.

Admen of the time combined “showmanship” with “salesmanship” to produce a uniquely american form of commercial culture. The author enriches and corrects our understanding not only of broacasting history but also of advertising history, and American cultural history from the 1920s to 1940s.

Read Chapter 3:
They Sway Millions as if by Some Magic Wand

 


AEF would like to thank Fordham University Press for giving permission to share this excerpt with aef.com users. For more details about the book, or to order a copy, click here.

 

Cynthia B. Meyers

Copyright © 2014 Fordham University Press. All rights reserved.

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