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Advertiser:
Title:
Agency:
Greenpeace
Desert
Saatchi & Saatchi - Singapore
   
"It was like a giant green umbrella stuck in the ground. It stood about three or four stories tall and at the top it had millions of tiny, green, heart-shaped bits that shielded the sun. When the wind blew, these bits would shiver, shake and rustle. They were green mostly, but every once in a while they turned a bright orange and dropped off. That was a time they called autumn."
   
Advertiser:
Title:
Agency:
Greenpeace
Ocean
Saatchi & Saatchi - Singapore
   
"It was a bit like a submarine. A fat, blue submarine. It must have weighed over a hundred tonnes. And it had this small hole at the tope that shot out a spray whenever it came to the surface. Not that it came up often. It usually stayed deep down, making weird noises like some drowning symphony orchestra. Some said the noises were songs, but no one knew for sure."
   
Advertiser:
Title:
Agency:
Greenpeace
Underwater
Saatchi & Saatchi - Singapore
   
"It looked like a busy underwater city, but a miniature one designed by elves or clowns. It has these bizarre, colourful structures just piled on top of each other. Some were like ribbons, hats and pin cushions. Some seemed uncannily like human brains and hands. And darting about among them were these magical little creatures with strange patterns. You just never tired of watching them."
   
Category: TV | Print | Print Campaign | Print Product | Print Public Service | Billboard Product
Billboard Public Service | Poster Product | Student | Design

 

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