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The Effie Award is a prestigious award in our industry because
it honors the one truly significant achievement in advertising:
Results. The Effies recognize creative
ideas and communications mediums that contribute to a brand's
success. Introduced by the New York American Marketing Association
in 1968, the Effies are known by clients and agencies globally
as the pre-eminent award in the industry and are presented in
33 countries worldwide.
The New
York American Marketing Association has graciously given AEF
permission to showcase winning selections from the Effie Awards
on aef.com.
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