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2014 Jay Chiat Awards for Strategic Excellence

Jay Chiat Awards

Click on each image to view creative (where available), each link to view case history

Global Strategy  
 

Bronze
Firstborn

All Nipon Airways
"Introducing Japan's Largest Airline to the World"


 

Bronze
Loducca, Sao Paulo

Beneficent Instituion's Winter Campaign & Shopping Villa Lobos
"The Empty Shop"


 

Bronze
Ogilvy & Mather UK

Expedia Europe
"Travel Yourself Interesting"


National Strategy  
 

Gold
OgilvyOne

British Airways
"Visit Mum"


 

Silver
Saatchi & Saatchi

General Mills/Cheerios
"From 'love your heart' to 'unconditional love'"


 

Silver
Droga5

Heineken: Newcastle Brown Ale
"If We Made It"


 

Bronze
Almap BBDO

Volkswagen Kombi
"Kombi Last Wishes"


 

Honorable Mention
Innocean USA/Big Block LA/Bossa/Initiative/Skybound

Hyundai Motor America
"The Walking Dead Chop Shop"


 

Honorable Mention
Lowe/SSP3

Ministry of Defense
"You Are My Son"


 

Honorable Mention
McKinney

Mizuno
"What If Everyone Ran?"


 

Honorable Mention
Mullen

American Greetings
"Marketing the #worldstoughestjob"


Non-Profit  
 

Gold
Memac Ogilvy & Mather

Sawa Mninjah
"Rescue Radio"


 

Silver
JWT

NAMI NYC Metro
"A New Conversation on Mental Health in America"


 

Bronze
Loducca

Neymar Jr.
"We Are All Monkeys"


 

Bronze
Saatchi & Saatchi/Community Films, LA

Evolve Together, LLC
"Making Gun Responsibility the New Cultural Norm"


 

Honorable Mention
AJF Partnership

Australian National Preventive Health Agency (ANPHA)
"How Suffering Made People Quit"


 

Honorable Mention
DM9 Sul

Pão dos Pobres Foundation
"Even Those Who Don't Have Anything Can Donate"


 

Honorable Mention
Droga5

UNICEF
"Tap Project"


Product/Service Creation  
 

Silver
Lowe Lintas and Partners, India

Hindustan Unilever Ltd.
"Little Farmers of Kissanpur"


 

Silver
Ogilvy & Mather

IBM
"Food Truck"


 

Bronze
DM9DDB, Brazil

J&J/Johnson's Baby
"Hello My Name Means"


 

Bronze
Lowe Lintas and Partners, India/PHD India

Hindustan Unilever Ltd.
"Kan Khajura Station: From the Dark to Connectivity"


Regional Strategy  
 

Gold
CHI&Partners NY

Channel Thirteen
"TV Gone Wrong"


 

Silver
Leo Burnett/Arc Worldwide/Starcom MediaVest Group

Procter & Gamble/Pantene
"Weather Permitting"


 

Silver
Leo Burnett, Toronto/Jungle

Media
"Learn IKEA"


 

Bronze
SID LEE

Toronto/Maple Leaf Sports & Entertainment FC
"It's a Bloody Big Deal"


 

Honorable Mention
Cramer-Krasselt

Constellation Brands
"Luna Corona"


 

Honorable Mention
OgilvyOne London

British Airways
"Magic of Flying"


 
Thank you to the 4As for sharing these award-winning campaigns with AEF.

 

 

 


 


 

4As

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