2005 Multicultural Excellence Awards

African-American
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Award	Company	Product/Brand	Media Type/Title
Honoree	McDonald's Corporation	Fruit 'N Walnut Salad	TV: Patio
			Radio: What's the Buzz
Honoree	McDonald's Corporation	McDonald's Corporate	TV: Baobab
			Radio: Baobab
Winner	Procter & Gamble Company	Tide with a Touch of Downy	TV: New Tide
			Print: New Tide
Hispanic
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Award	Company	Product/Brand	Media Type/Title
Honoree	Circuit City Stores, Inc.	Circuit City Stores	TV: Papá/Dad
			TV: Matrimonio/Marriage
Honoree	American Airlines	American Airlines	Print: Beach
			TV: Ready to Leave
Honoree	Hertz Corporation	Hertz Car Rental	TV: Good Luck
			TV: 1-800
Honoree	Heineken USA	Heineken Beer	TV: No Kiss For You
			TV: Vuelo/Flight
Winner	Burger King Corporation	Burger King	TV: Lyric Les Dinero
			TV: Drive Thru
Asian
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Award	Company	Product/Brand	Media Type/Title
Honoree	Calif. Dept. of Health Svcs.	Calif. Dept. of Health Svcs.	TV: Inverse
			TV: I See
Honoree	SBC Communications	SBC DSL Yahoo!	TV: Find Yourself in Many Worlds
			Print: Many Worlds
Winner	General Motors Corp.	Chevrolet Malibu Maxx	TV: Dream
			Print: 18 Moves
Gay
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Award	Company	Product/Brand	Media Type/Title
Honoree	Cendant Corporation	Avis Rent-A-Car	Print: The A-List
			Print: The A-Card
Winner	Greater Philaelphia Tourism Marketing Corp.	Philadelphia Tourism	TV: Pen Pals
			Print: Pen Pals
Significant Results
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Award	Company	Product/Brand	Media Type/Title
Honoree	GlaxoSmithKline	Sensodyne	TV: Gritones/Screams
			Radio: Manifestación
Honoree	SBC Communications	SBC Yahoo! DSL - Kids Show	TV and Print: Get SBC Yahoo! DSL
Winner	Procter & Gamble Company	Tide with a Touch of Downy	TV: New Tide
			Print: New Tide
General Market
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Award	Company	Product/Brand	Media Type/Title
Honoree	Microsoft	Sensodyne	TV: Start Something Launch
			TV: Cosmic
Honoree	MasterCard	MasterCard	TV: Cashier
Winner	United Church of Christ	United Church of Christ	TV: Night Club
			TV: Affirmative

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