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2005 Multicultural Excellence Awards


African-American    

Click image to play video
       
Award Company Product/Brand Media Type/Title
       
Honoree McDonald's Corporation Fruit 'N Walnut Salad TV: Patio
      Radio: What's the Buzz
       
Honoree McDonald's Corporation McDonald's Corporate TV: Baobab
      Radio: Baobab
       
Winner Procter & Gamble Company Tide with a Touch of Downy TV: New Tide
      Print: New Tide

Hispanic      

Click image to play video
       
Award Company Product/Brand Media Type/Title
       
Honoree Circuit City Stores, Inc. Circuit City Stores TV: Papá/Dad
      TV: Matrimonio/Marriage
       
Honoree American Airlines American Airlines Print: Beach
     

TV: Ready to Leave

       
Honoree Hertz Corporation Hertz Car Rental TV: Good Luck
      TV: 1-800
       
Honoree Heineken USA Heineken Beer TV: No Kiss For You
      TV: Vuelo/Flight
       
Winner Burger King Corporation Burger King TV: Lyric Les Dinero
      TV: Drive Thru

Asian      

Click image to play video
       
Award Company Product/Brand Media Type/Title
       
Honoree Calif. Dept. of Health Svcs. Calif. Dept. of Health Svcs. TV: Inverse
      TV: I See
       
Honoree SBC Communications SBC DSL Yahoo! TV: Find Yourself in Many Worlds
      Print: Many Worlds
       
Winner General Motors Corp. Chevrolet Malibu Maxx TV: Dream
      Print: 18 Moves

Gay      

Click image to play video
       
Award Company Product/Brand Media Type/Title
       
Honoree Cendant Corporation Avis Rent-A-Car Print: The A-List
      Print: The A-Card
       
Winner Greater Philaelphia Tourism Marketing Corp. Philadelphia Tourism TV: Pen Pals
      Print: Pen Pals

Significant Results      

Click image to play video
       
Award Company Product/Brand Media Type/Title
       
Honoree GlaxoSmithKline Sensodyne TV: Gritones/Screams
      Radio: Manifestación
       
Honoree SBC Communications SBC Yahoo! DSL - Kids Show TV and Print: Get SBC Yahoo! DSL
       
Winner Procter & Gamble Company Tide with a Touch of Downy TV: New Tide
      Print: New Tide

General Market      

Click image to play video
       
Award Company Product/Brand Media Type/Title
       
Honoree Microsoft Sensodyne TV: Start Something Launch
      TV: Cosmic
       
Honoree MasterCard MasterCard TV: Cashier
       
Winner United Church of Christ United Church of Christ TV: Night Club
      TV: Affirmative
       
       

 

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