African American
Grand Prize
McDonald's US, Burrell Communications Group

Honorable Mentions
McDonald's US, Burrell Communications Group
MillerCoors/Miller Lite, commonground

Hispanic
Grand Prize
McDonald's US, Alma DDB

Honorable Mentions
Allstate Insurance Company, Lapiz
The Ad Council/Hispanic Scholarship Fund, Grupo Gallegos

Asian American
Grand Prize
Metropolitan Life Insurance Company, IW Group, Inc.

Honorable Mentions
San Francisco Hep B Free Campaign, DAE
McDonald's USA, IW Group, Inc.

General Market
Grand Prize
Procter & Gamble, Burrell Communications Group

Honorable Mentions
46664/Nelson Mandela Foundation, Gotham
State Farm/Auto Growth, Draftfcb Chicago

Print
Grand Prize
San Francisco Hepatitis B Free Campaign, DAE

Honorable Mentions
California Milk Processor Board, Grupo Gallegos
McDonald's USA, IW Group, Inc.

Radio
Grand Prize
Cine las Americas Film Festival, LatinWorks

Honorable Mentions
Coca Cola, Ogilvy Latina
MillerCoors/Miller Lite, commonground

Digital Media
Grand Prize
McDonald's US, AlmaDDB

Honorable Mentions
Ford Motor Company, Zubi Advertising
MillerCoors/Miller Lite, commonground

Significant Results
Grand Prize
Marine Corps Recruiting Command, US Marine Corps, UniWorld Group

Significant Results
Honorable Mention
Procter & Gamble, Burrell Communications Group

Significant Results
Honorable Mention
San Francisco Hep B Free Campaign, Hepatitis B Awareness, DAE