The Partnership is a pioneer in the field of consumer social marketing and is perhaps best known for its national advertising campaign. The Partnerhip's more than 15 years of experience and its national model have become the foundation on which similar and larger issue-oriented media campaigns have been built.

Each year in America, millions of children are faced with a decision - a decision about using drugs. The PDFA's job is to help children make the right choice. Learn more about The Partnership, their Mission Statement and The Partnership Attitude Tracking Study.

Partnership Program to Reduce the New Substance Abuse Trend in America
(2007)

Rx Abuse

The abuse of prescription (Rx) and over-the-counter (OTC) medications by teens in America is no longer a fringe activity – it is entrenched in the teen population.

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Time To Talk™ Cause Marketing Campaign
(2007)

Hands

This campaign was designed to raise awareness that parents can uniquely and profoundly influence their children to lead healthy, drug-free lives.

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Methamphetamine Demand Reduction Campaign
(2006)

The Partnership has long sought to reposition drug abuse as a health issue and has, unsuccessfully until recently, attempted to engage the medical community as an ally in this quest.

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Intervention & Treatment Campaign
(2005)

The Partnership seeks to change public attitudes about addiction and intervention by communicating messages of hope, help and healing.

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Check Yourself?
Helping At-Risk Teens
(2004)

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Orange Bubble Eye	Nose Bleed

A teen-owned movement, reaching older adolescents who have begun to abuse drugs and alcohol and are at risk for drifting further into dependency.

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The Ecstasy Campaign
(2002)

Flash Forward	Side Effects

In a relatively short period of time, MDMA - commonly called Ecstasy - had secured a prominent place for itself in the world of substance abuse.

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The Heroin Campaign
(1998 EFFIE)

Albert	Everybody's Doing It

A higher purity of heroin allowed users to get a sufficient high by snorting and/or sniffing, opening the door to a new pool of users who would never have considered trying heroin by injections.

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The Inhalant Campaign
(1997 EFFIE)

Drowning	Noses

There are literally hundreds of legal household products on the market that can be misused as inhalants, causing inhalant abuse among young teens to reach epidemic proportions in America.

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The Inner-City Anti-Drug Campaign
(1994 EFFIE)

Long Way Home	Who Wants

One of the initial problems The Partnership faced in assessing America's inner city drug problem was the dearth of good data and academic literature on the topic.

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The Teen Anti-Drug Campaign
(1993 EFFIE)

Cocaine Gun	Just for Jack

Illegal drugs were being used by adolescents at extraordinarily high levels. In 1981, two-thirds of American teenagers had used an illegal drug by the time they left high school.

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