Advertising Educational Foundation - Educational Advertising Resources

AEF provides educational content to enrich the understanding of advertising and its role in culture, society and the economy.

Major Projects
» 2012 VPP Fact Sheet and Application
» 2011 OBIE Award Winners Now Available
» Advertising & Society Review
» ADText: Advertising Curriculum

Most Requested Pages:

» Clio Awards
» Book Excerpts
» Case Histories
» Advertising Careers
» Inside Advertising Speakers Program

ON-CAMPUS

» Overview
» Advertising & Society Review
» ADText: Advertising Curriculum
» Classroom Resources
» Professor Resources
» AEF Symposia

How Cool Brands Stay Hot

Reveals what drives Generation Y and provides insights into the consumer psychology and behaviour of Millennials.

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EXHIBITS

» Overview
» Advertising Awards
» Social Responsibility
» Creative Links

Effie Awards

The Effies recognize creative ideas and communications mediums that contribute to a brand's success.

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INDUSTRY

» Overview
» Advertising Careers
» Industry Leaders
» News Articles
» Industry Links

Memos for Account Management

Bruce Kelley, Vice Chairman, The Martin Agency provides tips and recommendations for Account Managers to help deal with the myriad issues faced on the job.

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