AEF provides educational content to enrich the understanding of advertising and its role in culture, society and the economy.
ON-CAMPUS
How Cool Brands Stay Hot
How Cool Brands Stay Hot
Reveals what drives Generation Y and provides insights into the consumer psychology and behaviour of Millennials.
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EXHIBITS
Effie Awards
Effie Awards
The Effies recognize creative ideas and communications mediums that contribute to a brand's success.
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INDUSTRY
Memos for Account Management
Memos for Account Management
Bruce Kelley, Vice Chairman, The Martin Agency provides tips and recommendations for Account Managers to help deal with the myriad issues faced on the job.
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