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Steve Norcia: I think you have to
do everything you can. Think about it as a contest and
you have to get across the finish line before everybody
else. |
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Steve Norcia: Okay, so, the other
thing I wanted to say on behalf of the AEF just for a
couple of minutes is to say that their mission now is
to spend time with liberal arts colleges, which may come
as a surprise to you, but I want to build on what Anne
said before about general knowledge. Liberal arts is probably
the place where you get the general education that advertising
agencies want the most, so that's something to keep in
mind. That doesn't mean that if you have an MBA, that
we're not going to be interested in you at all. That's
not the case. But the truth of the matter is right now,
at least, the Advertising Educational Foundation is driving
very, very hard in the area of liberal arts, as opposed
to business schools or advertising schools necessarily.
So, you'll see us making more talks at universities that
are liberal arts universities. |
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Steve Norcia: Because we feel that
a general education is probably a better place for most
advertising people to come from because of the generalness
of the discipline. |
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Angel Rivera: I think to what Rene
said earlier, I'm not sure that there's any cookie cutter
prototype. But at the end of the day I think if we were
to look at the grads that we hired last year, they all
wouldn't have come from marketing or business school programs
or advertising programs. But they would have come from
as equally Princeton as they would BU marketing department
or a business school here. |
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Steve Norcia: I think the emphasis
of our organization, the AEF, Advertising Educational
Foundation, in the past had sort of gone towards more
business schools. Now we've changed that because we all
feel that liberal arts are probably a better place to
go. I want to thank our panelists for being with us. (Applause)
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