Assistant Account Executive
J. Walter Thompson
...There will be extremely long days (and
nights!) and if you don't truly have the passion, you won't
be able to fully learn and grow...
of Central Florida
Major: Advertising/Public Relations
"Quotes" - Ad/PR club
Internships: Where? How long? Describe
I am a strong believer in the value of internships.
My first internship was the Walt Disney World Resort "College
Program" in the spring semester of my freshman year in
college. I worked as a Safari driver at Disney's Animal Kingdom.
The most important part of this internship is that I attended
weekly business and career seminars. My second internship
was at a PR firm in Orlando, Bitner.Com. I would execute the
normal PR duties, write press releases, assist with special
events, etc. That internship taught me a very important lesson.
I learned that I didn't want to pursue a career in public
relations. My third, and final, internship was with the American
Association of Advertising Agencies Multicultural Advertising
Internship Program (MAIP) in the summer of 2002. I worked
at Saatchi & Saatchi in New York City. As an intern on
Procter and Gamble's Cascade brand, I worked directly with
upper management because there was no Assistant Account Executive
or Account Executive. I was involved in all agency and client
meetings, as well as television shoots. The MAIP program allowed
me to network with the "best of the best" in the
advertising world. Through intensive seminars, networking
and a wonderful internship experience, I really learned how
the advertising industry really works (not just what you read
in a text book).
Where and how did you begin your job
I began my search for a job as soon as I entered
college. I researched jobs/internships on my own, mostly through
the Internet and later on through networking. I spent hours
and hours on the web, there are so many opportunities out
How did you get your first interview?
I got my first interview through a referral.
Were you familiar with the company, if so
how did you prepare?
I was familiar with the agency through the
MAIP program because I had attended a seminar there and spoke
with an HR representative. Also, I researched the company
on the Internet to familiarize myself with their current advertising
work and client lists.
How many interviews did you go on before landing
your first job?
I went through one day of "rounds",
interviewing with several people in the agency all day.
Describe your first position
I am an Assistant Account Executive at J.
Walter Thompson working on the Kimberly-Clark team. I assist
my supervisor with making sure various projects are being
executed smoothly throughout the agency. I also handle requests
from the client.
Any tips you can give to graduating seniors
to help them prepare for a job in the industry?
Network! Network! Network! Make some professional
business cards of you own and put yourself out there. You
must also have a strong passion for this industry. There will
be extremely long days (and nights!) and if you don't truly
have the passion, you won't be able to fully learn and grow.
Any other bizarre stories or "words of
My words of wisdom: You must be positive person
and have a passion for learning all you can about this business.
If you haven't had an internship, and it's not too late, get
one as soon as possible! One of the key factors in landing
my first job was that I was part of an excellent, well-respected
internship program. In conclusion, think long and hard about
what you want to achieve in the business, start searching
as early as possible and try not to get discouraged!
Michelle Newson, aef