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The following memos were created by Bruce Kelley, Vice Chairman, The Martin Agency to provide tips and recommendations for agency staff, primarily Account Management, to help deal with the myriad issues faced on the job.
A new Memo will be posted on aef.com each week, so keep checking for new materials.
(Click on subject title to view Memo)
The Right Kind of Responsiveness
Account Management Role in Creative Work
The Roles of Account Management and Strategic Planning
How to Push Back
How to be Proactive
Getting Into the Client's Business
Handling Crisis
How to Think Defensively
Assessing Your Client's Profile
Burning Bridges
Demonstrating Compassion
How to Give Criticism
Managing Up/Managing Down
Changing Behavior
The Importance of Pre-Selling
AEF
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