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AEF Presents Giant Ideas on How to Make it in Advertising


In collaboration with:

 

Advertising was once a major magnet for young people. Somewhere along the way we became very 'professional' and perhaps remote. Sitting on this stage will be a panel of 5 successful advertising legends who are the very embodiment of our business. They had no silver spoon or father in the business. They did it the old-fashioned way: intelligence, wit and a little show biz.

Brought to you by the Advertising Educational Foundation (AEF), this discussion will center on how these giants got into the business and what the industry should be doing today to make itself more attractive to the best and brightest young people.



Moderator:

 

 

 

 

 

 

 

Jerry Shereshewsky (view bio)
Ambassador Plenipotentiary to Madison Avenue, Yahoo!

 

Panelists:

 

 

 

 

 

 

Harold Burson (view bio)
Founding Chairman, Burson-Marsteller
Public Relations

 

 

 

 

 

 

 

Daisy Expósito-Ulla (view bio)
Chairman and CEO, d expósito & partners, and
former Chairman and CEO, The Bravo Group
Hispanic marketing

   

 

 

 

 

 

 

Byron Lewis (view bio)
Founder, Chairman & CEO, The UniWorld Group, Inc.
Multicultural Marketing Communications

   

 

 

 

 

 

Tom Messner (view bio)
Founding Partner, Messner Vetere Berger McNamee Schmetterer Euro-RSCG
Advertising agency

   

 

 

 

 

 

 

Lester Wunderman (view bio)
Chairman Emeritus and Founder, Wunderman
Direct marketing

 

When:
Wednesday, September 27, 2006
2:00 - 4:00 p.m.

Venue:
Bloomberg Headquarters
731 Lexington Avenue, between 58th and 59th Streets
New York, NY

Footage of panel discussion is streamed in the Industry Leaders section.


In the meantime, view archived footage of Tom Messner and Lester Wunderman in the Industry Leaders section of aef.com.



Copyright © 2006. All rights reserved.