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Advertising and Ethnicity Beyond the White House

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The US demographic landscape continues to change dramatically. African American, Asian and Hispanic consumers are becoming increasingly more dominant. Over the next 10 years, what is the most critical challenge advertisers will face as they speak to these diverse groups?

2009 AEF Panel

 

Moderator:

Douglas Darfield

 

 

 

 

Douglas Darfield (read bio)
SVP, Multicultural Measurement
The Nielsen Company

 

Panelists include:

Alfredo Alonso

 

 

 

 

Alfredo Alonso (read bio)
Senior Vice President, Hispanic Radio
Clear Channel Radio

   
Arlene Davila

 

 

 

 

Arlene Davila, Ph.D. (read bio)
Professor, New York University
Author: "Latino Spin - Public Image and the Whitewashing of Race"

   
Daisy Exposito-Ulla

 

 

 

 

Daisy Expósito-Ulla (read bio)
Chairman and CEO
d'expósito & partners

   
Kim Goldsmith-N'Diaye

 

 

 

 

Kim Goldsmith-N'Diaye (read bio)
Consultant to Nationwide Insurance Co.
Formerly VP Marketing at Nationwide

   
Peter Hempel

 

 

 

 

Peter Hempel (read bio)
President and CEO
DDB New York

   
Americus Reed

 

 

 

 

Americus Reed II, Ph.D. (read bio)
Wharton School, Marketing
University of Pennsylvania

   
Nita Song

 

 

 

 

Nita Song (read bio)
President and COO
IW Group, Inc.

   

Date: Thursday, September 24, 2009

Time: 9:00 - 10:45 a.m. Eastern

Venue: The New York Times Center Hall
242 West 41st St., between 7th and 8th Avenues



 

 

 

Copyright © 2009. All rights reserved.