Honors Night Chair Wenda Harris Millard Chief Sales Officer, Yahoo! Inc.

Honors Night Chair: Wenda Harris Millard, Chief Sales Officer, Yahoo! Inc.

I am Wenda Millard, of Yahoo!, and it's a great pleasure to have you with us this evening and to be here once again and involved with the wonderful Advertising Educational Foundation. I certainly am thrilled to be here tonight as we applaud the achievements of three very deserving organizations: Young & Rubicam, Unilever United States, and Time, Inc.

These three distinguished companies are all important members of the advertising community and it's wonderful to be able to pay tribute to them. I'm also proud to welcome our three distinguished representatives from each of these AEF constituencies: Michael Dolan, Charles Strauss & Don Logan. Through their collective accomplishments, these companies and the individuals who are accepting these awards on their behalf have all promoted and supported the advertising industry in significant ways throughout the year.

Wenda Harris Millard

Outstanding companies like those we will honor tonight are invaluable for the advertising community and for those who wish to pursue a career in this industry. I am also delighted that we will be presenting a Lifetime Achievement Award to AEF's founder and former chairman, Alfred J. Seaman. (Applause)

The overwhelming success of this evening's event shows the respect and admiration we all share for these awardees and for the important work of the AEF. We are also very fortunate to have as our special host for tonight Mr. Gregg Jarrett, a 20-year veteran of television news and you know him as the popular anchor for both MSNBC and CNBC. (Applause)

Master of Ceremonies: Gregg Jarrett,
MSNBC Anchor

Thank you very much for having me. Advertising. It is literally what pays the bill at our shop and our salaries, and so I in particular am reminded here and am incredibly grateful that you would have me here as your Master of Ceremonies.

The accomplishments of the honorees here have made a tremendous difference I think to the industry and to AEF. And before we get into the awards presentations themselves, I would like to introduce the Managing Director of the AEF, Paula Alex, who is going to tell you a little bit more about its important mission. Please welcome Paula Alex.

Paula Alex Managing Director The Advertising Educational Foundation, Inc.

Paula Alex, Managing Director, The Advertising Educational Foundation, Inc.

Thank you Gregg. Since it was founded in 1983, AEF has been true to its mission to improve the perception and understanding of the social, cultural, historical and economic role of advertising. We have focused our activities on students and faculty, primarily, at liberal arts colleges and universities with three major programs: our Ambassador Program, our Visiting Professor Program, and our website.

This past academic year, the AEF coordinated almost 100 ambassador program visits to campuses across the country. Many of you donated your time and talents to visit those campuses. As a result of your enthusiasm for advertising, the ambassador program is positively correcting misperceptions about how we go about doing our business. Importantly, the program is also helping to attract some of the best and brightest students to advertising as a career.

The visiting professor program enriches professors' knowledge of the advertising process by providing hands-on industry experience, thanks to your willingness to host them. This summer, 10 professors with backgrounds in advertising, marketing, sociology and history will participate at host agencies in New York City and Chicago.

Two years ago, we launched "aef.com" Our goal: build this site into advertising's voice on the web and expand AEF's target audience. We're pleased to report that year to date, the site has had 3.7 million hits; 235 pages viewed; 31,000 unique visitors, 25% of whom have visited the site more than once, and they have spent an average of 10 minutes each visit. Of aef.com's 10 channels, the library and online journal, "Advertising & Society Review," are the most popular.

	Paula Alex

The journal is distributed by the Johns Hopkins University Press Project Muse to 894 degree-granting schools in the United States. In effect, the journal is exposed to two million college and university students plus professors and libraries in the U.S. and around the world. Johns Hopkins' usage figures for April ranked A&SR #38 among their 198 academic journals they publish online. They are impressed with the success that A&SR has experienced in less than two years. We are grateful to Duke University's Mack O'Barr, editor of A&SR, for making this happen. Mack is here this evening. (Applause)

aef.com also contains information about jobs, news about the industry, as well as advertising exhibits. We can now proudly say that the AEF is well on its way to becoming the industry's voice on the web, and we are expanding our college and university audience. Proceeds from tonight's event will directly benefit aef.com.

I'd like to take a moment to extend a special thank you to Honors Night Chair, Wenda Harris Millard, to Nancy Nichols, to our co-chairs, to Linda McCreight and the AEF staff and to everyone who gave their contributions, time and energy to make this event possible. I'd also like to express my gratitude to the AEF board and to all our friends for your continued corporate and personal support. We couldn't do it without you. Thank you all once again and enjoy the evening! (Applause)

	Gregg Jarrett

Gregg Jarrett

We want to get to one of the first awards, and Edward Ney will present the AEF Lifetime Achievement Award. Ed Ney is widely regarded as one of the business' leading advertising counselors and strategic marketers. He was also an early supporter of the Advertising Educational Foundation. He served as United States ambassador to Canada during the Bush administration from 1989 to 1992, and prior to his diplomatic service, Ed Ney was for many years Chairman, President & Chief Executive Officer of Young & Rubicam. During that time, the world's largest independent advertising company. After serving his ambassadorship, he returned to New York as chairman of the Board of Advisors of Burson Marsteller, the public relations arm of Y&R. Today Ed has once again returned to Young & Rubicam Advertising, adding the title of Chairman Emeritus. Please welcome, everyone, Ed Ney.

	Edward N. Ney Chairman Emeritus Young & Rubicam Inc.

Edward N. Ney, Chairman Emeritus,
Young & Rubicam Inc.

Thank you very much. I don't know where he got all that. A quick look at our honored guest, and I'm looking right at him here, Mr. Seaman, and this table. He's a Columbia University man and first of all, his first job was at the Compton Agency, which is familiar to some of the older people in this group. He became creative director in 1959, and then he moved over to Sullivan, Stauffer, Calwell & Bayles, SSC&B, in 1960 as President & CEO. Within several number of years, that agency was taken over by Interpublic, the great Interpublic, and Al was a very senior member of the Executive Committee and all sorts of things.

Al Seaman, and I've had the chance to work around him and near him, is somebody who has given so much to this industry, that it's difficult to even condense it. He was chairman of the 4A's, he was one of the key people on something called the National Advertising Review Board. There's a lot of the younger people in this room tonight who have no idea how the battles were with the FTC and others in the 60's and 70's - the enormous beating that the agencies took. And then we started the NARB, which is a group of distinguished citizens who voted on problems that had come up. I can't tell you what a contribution Al Seaman made in this area. Also, with the Advertising Council, and as already mentioned, the first chairman of the Advertising Educational Foundation.

	Alfred J. Seaman Founder The Advertising Educational Foundation, Inc.

Lifetime Achievement Award Recipient:
Alfred J. Seaman, Founder, The Advertising Educational Foundation, Inc.

Ed Ney, until tonight you had the reputation, justly, of being a very conservative man. You lost it! David Bell has been a very good follow-up chairman, and by that I don't mean anything except Good! And Paula Alex, as you saw tonight, has been a great force for good at this organization, and I want to congratulate her here again. (Applause)

When we started the AEF, we told ourselves that we were embarked on a very serious mission. And usually such missions fell on their face because they didn't have enough money or enough time or anything else. So we decided that we would raise money before we did anything else. We would raise $10 million in a year, and then get to work. And we sold an idea rather than a hard product, and we were tremendously successful. And I thought at the time that the marvelous thing about it was that we never questioned whether or not we would be successful. And may I say to you in the business, we could do far worse for the young people coming into the business than remind them that you succeed when you try and when you don't worry about whether or not you're going to succeed. So, I thank you for all of this. Thank you very much. (Applause)

Alfred Seaman, Wenda Harris Millard, Paula Alex, Gregg Jarrett

Gregg Jarrett

It's time now to move on to our final three award presentations, and let's get right to it. This year's agency award is presented to a truly visionary company: Young & Rubicam. Y&R clearly embodies the standards of excellence to which AEF adheres. Young & Rubicam is a diversified global marketing and communications organization with integrated services in advertising, database marketing and customer relation management, perception management in public relations, branding identity consultation and design services and healthcare communications. Y&R is headquartered right here in New York and has, and I found this to be astounding, 539 offices in 80 countries.

	Gregg Jarret and Michael Dolan

Young & Rubicam was founded in Philadelphia back in 1923 and by the end of its first year, it had its first major client: The Postam Company and can anybody remember what that later became? General Foods! In 1932 Rubicam hired Dr. George Gallup to head up this new thing called the Department of Copy & Media Research and it was the very first research department in your industry. During the 1950's the agency pioneered in the new medium of that new-fangled box called television! And initiated many new developments for TV technology such as the first color commercial. Can you even remember when there weren't color commercials? And also the first candid camera spot!

Gregg Jarret, Michael Dolan, Paula Alex, Wenda Harris Millard

Today Young & Rubicam is a global group of people, disciplines and companies, dedicated to bringing their clients the very best in commercial persuasion. Their mission is to build powerful, sustainable brands, to move minds and to move products and to help drive marketplace results. Y&R shares AEF's vision and has been a major supporter throughout the many years. So, accepting this award on behalf of Young & Rubicam is the Chairman & CEO: Michael Dolan.

	Gregg Jarret, Michael Dolan, Wenda Harris Millard, Paula Alex

Agency
Award Recipient:
Michael J. Dolan, Chairman & CEO, Young & Rubicam Inc.

So thanks for that! We, at Young & Rubicam have had a long relationship with AEF. I think it goes back to the origins of the effort. Ed, who is here, and it is always great to be at any event with Ed Ney, and any excuse I have to be with Ed is something that I treasure. And I know Ed was a big supporter of yours, Mr. Seaman, from the very origins of this wonderful effort.

I was recently at a college, they asked me to come, and it was in fact Dartmouth. And they asked me to talk about what we do in advertising. And I was talking to, and I'm going to call them kids; I can't help but to want to call them kids… about this business. And I said you know, a lot of you are looking at what you're going to do in life and you're thinking about careers in banking or investment banking, and consulting companies or venture capital or all of these things or law firms or what have you. And I said one of the interesting things about these companies is that they're all versions of professional services firms, and what that means is that all of the assets of those companies are human beings - they're all people. And in fact when Gregg and I were talking earlier and he asked me how many offices we had, and I said probably 500, and as we here in the business know, that probably means there are 400 too many, but he said, "Well how many people work at Y&R?" and I said probably 14,000-15,000 people, but that's it! That's all we have are people.

	Michael J. Dolan Chairman & CEO Young & Rubicam Inc.

That is the asset that we have, and it's so very important for us to be able to attract people at all levels, both coming out of college and graduate school and further on in their lives. But when I was talking to the students, I said that one of the things that really distinguishes what we do from a lot of the other companies that you're looking at are doing, is that this is probably the only kind of professional services company that joins what goes on in the left hemisphere of your brain and what goes on in the right hemisphere of your brain. It's the only one, unlike consulting companies or banks or law firms or what have you, that attempts to link an analytical process with a creative process. Nobody else does that. Nobody else attempts to link an analytical process to a creative process, and that's the magic of what this is all about. And the interesting thing was that the reaction was sort-of electric. We got a whole bunch of students who said, "Gee, we'd love to come work for you." We've hired a bunch of them for the summer, and everywhere I go, and everyone I meet, I always say, gee if you've got 2 or 3 young people that you can recommend to us, and in fact I'll offer this to all of you tonight, either at the college level or the MBA level, we would just love to be able to get their names and get hold of them because we live on our ability to attract wonderful wonderful people.

Now I think that AEF has done great service on that front and I congratulate you, and I'd like to personally congratulate Mr. Seaman on your honor tonight because I think it is a wonderful effort that you've put together. We're happy to have been a partner with you for all these many years and look forward to being partners with you all for many more years to come. So, on behalf of Young & Rubicam I'd like to thank all of you for the award, and I'd also like to say that you have our commitment for the future as well! Thank you.

Gregg Jarret

Gregg Jarrett

This year's advertising award is going to a really outstanding company: Unilever! Unilever is dedicated to meeting the everyday needs of people everywhere. They provide, among other things, washing powder, shampoo and toothpaste, teas, ice cream, oils and spreads for consumers all over the world. At the heart of the Unilever's corporate purpose, which guides them in their approach to doing business, is the drive to serve consumers in a unique and I think a very effective way.

Unilever's deep roots in local cultures and markets around the world are their unparalleled inheritance and the foundation for future growth. They bring their wealth of knowledge and international expertise to the service of local consumers - they are truly multi-local and multi-national.

Unilever has earned a reputation for conducting its business with integrity and with respect for the interests of those its activities can affect. Unilever's brands cater to consumers just about everywhere and they produce products for a vast range of requirements and conditions from laundry soap bars for consumers using river water to tablets for the most advanced washing machines. From the most essential in personal care products to the luxury of our fragrances, Unilever has a range of brands that match the diversity of their consumers.

Wenda Harris Millard, Paula Alex, Paul Wood

Unilever exemplifies the standards of excellence and integrity that the AEF seeks to promote. The President & CEO of Unilever United States - Charles Strauss, could not be with us this evening, but accepting this honor on his, and Unilever's behalf is the Vice President of Corporate Affairs for Unilever United States: Paul Wood.

	Paul Wood, Gregg Jarett, Wenda Harris Millard, Paula Alex

Advertiser
Award Recipient:
Paul Wood, Vice President of Corporate Affairs, Unilever United States

Thank you Gregg for those actually glowing remarks about Unilever. For those of you who know Charlie Strauss, and I think the advertising folks here today, know that there is not a Unilever employee in the United States more dedicated to our company and to our brands and to our advertising. Charlie has been flat on his back for the past week, due to an injury he suffered a week ago. I spoke with him earlier today, in preparation for being here tonight, and he wanted me to tell you that he is honored with this award. He deeply regrets that he can't be here tonight, with his Unilever and industry colleagues to accept it on behalf of the company and on behalf of our brands.

Unilever is proud of our relationship with AEF, which dates back 15 years, initially through the Thomas J. Lipton Foundation, which is now part of the Unilever Foundation. It is through this beginning in 1985 that Unilever began to fully understand and appreciate the value, which the Advertising Educational Foundation brings to all of its constituents. Our success in the marketplace depends on the effectiveness of our advertising. Thanks in large measure to the power of advertising, our brands are household names and many now have become American Icons. But for Unilever it is not enough to be a big advertiser; we must also be a model corporate citizen, and we think that we are. Integrity is at the heart of what we believe, and is at the heart of the actions we take. We hold ourselves, our advertisers and the messages of our brands to the highest of standards. It has always been that way, it will always be.

Paul Wood Vice President of Corporate Affairs Unilever United States

Top management at Unilever, like Charlie Strauss, are the custodians of this long tradition, and they and we all take it very seriously. As to social change through advertising, AEF serves as the conscience of the industry. That is why we are delighted and honored tonight to be recognized. While we're certainly pleased when our commercials win awards, this honor is special. It speaks to the good works and corporate citizenship of thousands of Unilever employees throughout the U.S. and of Charlie Strauss' leadership. I accept this award on their behalf, and on his. Thank you very much.

	Gregg Jarett

Gregg Jarrett

Our final award presentation is in the category of media. Time Inc. is one of the most prolific and fruitful companies in the entire world. Time has a rich heritage of journalistic excellence and integrity dating back to its founding in 1923. The world's leading magazine company, Time Inc. publishes over 140 regular-frequency titles with 298 million readers, as well as numerous special issues. The company continues its dynamic growth through acquisitions and development of recently launched products. In 2001, Time Inc. Magazine accounted for nearly a quarter of the total advertising revenue of U.S. consumer magazines; People, Sports Illustrated and Time were ranked one, two and three in ad revenue, respectively.

Time Inc. thrives on innovation and originality-encouraging risk-taking and divergent voices. They value their customers-putting their needs and interests at the center of everything they do. Time creates value by working together within and across their businesses. They rigorously uphold editorial independence and artistic expression-earning the trust of readers, viewers, listeners, members and subscribers.

Don Logan, Gregg Jarett, Wenda Harris Millard, Paula Alex

And so, accepting the media award on behalf of Time is the company's chairman & CEO: Don Logan. (Applause) He has been a driving force behind Time's success and spirited innovations. Again, a big hand for Don Logan…

	Don Logan Chairman & CEO Time Inc.

Media Award Recipient:
Don Logan, Chairman & CEO, Time Inc.

Thank you Gregg for that kind introduction and that nice description of Time, Inc. On behalf of Time, Inc. because we've been supporters of AEF for a long time, I'd like to congratulate Mr. Seaman. I wanted to congratulate you on your honor tonight, and also we were talking about Dick Munro, who was CEO of Time, Inc. back when AEF started, and Dick worked tirelessly, calling on lots of companies, helping to get the organization off the ground. Our support goes back a long way, and we will continue to support the organization. You do a great job and we're very appreciative of that.

I guess I should accept this not only on behalf of Time Inc, but now as you know that we've been through a few mergers and other things that have happened to us over the years, some of which I won't describe, but I guess if I look at all of the divisions that depend on advertising as a significant portion of their revenue from the WB, all the Turner networks, AOL, our cable division, and of course Time Inc. We all are very much indebted to what AEF does and are going to be big supporters in the future. Thank you!

Don Logan, Gregg Jarett, Wenda Harris Millard, Paula Alex

Wenda Harris Millard

Wenda Harris Millard

Congratulations to all of our awardees to Mike Dolan, to Charles Strauss and to Don Logan. AEF is very proud to pay tribute to their stellar achievements and to work together to truly build and strengthen our wonderful Advertising industry. Thank you for coming, thank you for your support, we'll see you next year!

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