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|| University Club
|| 2003 Awards
|| Master of Ceremonies
Honors Night 2003
Good evening everyone; it's a pleasure to be involved with
the Advertising Educational Foundation and be here tonight
as we applaud the achievements of three very deserving organizations:
Leo Burnett Worldwide, Nestlé USA and Dow Jones &
These three distinguished companies are all-important members
of the advertising community, and it's wonderful to be able
to pay tribute to them. Their accomplishments have made a
tremendous difference to the industry and to the AEF. I'm
also proud to welcome distinguished representatives from each
of the three companies: Bob Brennan, Joe Weller and Peter
Through their collective accomplishments, these companies,
and the representatives who are accepting these awards on
their behalf, have all promoted and supported the advertising
industry in significant ways over the years.
Outstanding companies such as those we will honor tonight
are an invaluable resource for the advertising community and
for college students who wish to pursue a career in the industry.
I am also delighted that we will be presenting a special
Lifetime Achievement Award to Jock Elliott, one of AEF's founders
and Chairman Emeritus of Ogilvy & Mather.
Before we get into our award presentations, I would like
to introduce the Managing Director of the AEF - Paula Alex
- who will tell you about its important mission.
Please welcome Paula Alex.
On behalf of David Bell, Honors Night Chairman, and AEF Chairman
Emeritus, thank you for your tremendous support and your presence.
David sends his regrets. A client meeting in London prevents
him from joining us tonight.
Tonight is the AEF's third ever Honors Night. And, 2003 marks
AEF's 20th Anniversary! We've come a long way since 1983,
always remaining true to our mission to improve the perception
and understanding of advertising.
| Paula Alex
Advertising Educational Foundation, Inc.
Focusing on advertising's role in society from a social, cultural, historical
and economic perspective, AEF targets students and faculty at liberal arts colleges
and universities, primarily, with 3 major programs: 1) Ambassador Program (renamed
"Inside Advertising"), 2) Visiting Professor Program and 3) our web
This past academic year, the AEF coordinated 75 Ambassador
Program visits to campuses across the country. Many of you
donated your time and talents to visit those campuses to open
up a dialogue about industry related issues like: ethics,
gender, global advertising, advertising to ethnically diverse
As a result of your enthusiasm for advertising, this program
is correcting student misperceptions and improving their knowledge
and attitude about advertising. In addition, AEF speakers
are igniting student interest in advertising as a career!
The Visiting Professor Program enriches professors' knowledge
of the advertising process by providing hands-on industry
experience, thanks to your willingness to host them. Also,
host companies benefit: by strengthening ties to academia
as well as tapping the professors' expertise.
Last summer we placed 9 professors. This summer, we will
place 15 with backgrounds in Advertising, Marketing, Sociology,
American Studies and Women's Studies. They will participate
at host agencies in New York City and Chicago.
AEF's web site, "aef.com," launched in march 2000.
I am pleased to report that year to date, the site has had
over 72,000 unique visitors/on average 5,500 unique visitors/week;
25% return rate. They spent an average 16 minutes per visit,
compared to 9 minutes last year. Approximately 75% of aef.com
subscribers are college students & professors.
Among aef.com's 10 channels, the library, online academic
journal and the industry channel are the most popular.
The journal, "Advertising & Society Review,"
is published by the AEF and distributed by the Johns Hopkins
University Press Project Muse to 824 degree-granting schools
in the U.S. and to 180 institutions overseas. Its audience
potential is 7 million students, faculty, librarians, etc.,
A&SR is the first scholarly journal devoted entirely
to advertising and its relationship to society, culture, history
and the economy. It publishes articles (Advt'g in India, China
& Post-Sputnik America), essays (What is Advertising?),
Interviews (advertising & the globalization of culture,
advertising to children), roundtable discussions (values,
response to 9/11, teaching about advertising) and other scholarship.
It is peer reviewed and managed by an editorial board of
scholars and industry representatives. The editor is Professor
Mack O'Barr, Department of Cultural Anthropology, Duke University.
Launched in November 2000, A&SR already ranks in the
top 30% (#64) of JHUP 221 online journals.
Aef.com also contains information about jobs, news about
the industry, as well as advertising exhibits in the aef.com
Recently, we launched the aef.com Industry Gallery to give
students and professors quick access to your agency/company
with top-line information, including appropriate contacts
(HR). There is also an opportunity to stream your current
creative and a direct link to each company's site.
Within the museum channel, we are featuring an Ad Council
60-year retrospective, including streamed commercials, among
other exhibits. In addition, we are augmenting site content
directed to ethnically diverse students.
New AEF projects include a Research Study to assess and understand
negative attitudes about advertising among professors. NFO
WorldGroup will help us field the research. Thanks to Deutsch
and their Chief Operating Officer and AEF Board Member, Linda
Sawyer, we are developing an ad campaign to the industry.
In the fall, we plan to hold a Symposium at Northwestern
in Chicago for college students, professors and the industry
on "Women in Advertising". This is a hot, controversial,
topic on college campuses.
And, after more research and discussion about an online curriculum
for liberal arts professors who want to teach advertising,
we are ready to find partners to help fund its development
Indeed, AEF has come a long way in 20 years. The overwhelming
success of this evening's event is a tribute to the respect
and admiration we all share for these awardees and for the
important work of the AEF. Give yourselves a round of applause
- thanks to your support, this event has raised over $300,000.
These proceeds will help pay the maintenance and further development
I'd like to take a moment to extend a special thank you to
Nancy Rabstejnek Nichols, SVP, External Affairs, Weber Shandwick
WW, to our co-chairs, to AEF's Shannon Key, and to everyone
who gave their time and energy to make this event possible.
I'd also like to express my gratitude to the AEF board, to
the 4A's and AAF, and to all our friends for your continued
corporate and personal support.
To present the AEF Lifetime Achievement Award, please welcome
Ed Ney. Ed is widely regarded as one of businesses' leading
advertising counselors and strategic marketers.
He served as US Ambassador to Canada during the Bush administration from 1989
to 1992. Prior to his diplomatic service, Ed was for many years, Chairman, President
& CEO of Young & Rubicam, Inc.
Today, Ed has once again returned to Y&R, adding the
title of Chairman Emeritus. He is a member of the Advertising
Hall of Fame and an Honorary Chairman of the Advertising Council,
and a trustee of the Museum of TV & Radio.
Please welcome Ed Ney.
|| Edward N. Ney
Young & Rubicam Inc.
Good evening ladies and gentlemen.
Lifetime Achievement awards can be tough. Finding someone
truly worthy - whose life is a series of achievements - is
not easy. And finding someone who has lived life reaching
new summits and who still strives to make more of an imprint
on his world, is near impossible.
Well, congratulations to the AEF and Paula Alex. You have
found the perfect recipient of your Lifetime Achievement Award.
Jock Elliott stands for the best advertising has to offer.
First at BBDO and then at Ogilvy, Jock has made all of us
prouder to claim this industry as our own. His career has
been marvelous. Beginning as a copywriter at BBDO in 1945,
and then on to Chairman of Ogilvy & Mather, Jock's success
should surprise no one. His charm, wit and professionalism
are what grabbed David Ogilvy's attention - and Elly's, too.
And may I add he did 13 landings as a Marine for our country
in World War II, PVT to Major. Extraordinary.
And Jock is honest, too - in a 4-A's Board of Directors meeting
in the early 70's, which I attended, Jock was asked, "why
did Ogilvy go public so early??" Jock carefully removed
his pipe and answered, "greed". A good copy writer
never wastes words.
Jock's tremendous professional achievements are only half
the story. With a focus on education, his gifts to the world
around him are innumerable. Jock has helped so many institutions.
At The Browning School. At St. Paul's. St. Peters. The International
House. New York's Park Association. Memorial Sloan Kettering.
The Red Cross. And Jock is a founding member of our AEF, a
LIFE director and an active fundraiser for the organization.
Let me read David Ogilvy's tribute to Jock on his stepping
down as Chairman:
"What makes Jock so good? Wisdom. Decency. Civility.
Fairness. A deep keel. Intellectual honesty. Eloquence. CHARACTER
He is a Gentleman with brains."
Also noteworthy, Jock gives great speeches. So I will step
down now and let him show you why Jock Elliott is the AEF's
choice for its Lifetime Achievement Award, in 2003.
Jock - all yours.
|| Jock Elliott, Ed Ney
Thank you very much, Ed, old friend and thank you very much,
David Bell, and the Advertising Educational Foundation for
Ed Ney and I really are old friends, you know. I remember
the moment I first laid eyes on Ed. A spring day in 1948.
Fifty-five years ago!
I was a copywriter at BBDO, and that day I was working with
an art director on the 12th floor of 385 Madison. A brisk,
well-dressed young man dashed into the room, explained something
briefly to another art director, and dashed out. "Who
was that?" I asked.
A new account man, Ed Ney."
And I said to myself, "Uh oh." New competition.
It was a great relief to my ambitions when Ed Ney jumped
to Young & Rubicam two or three years later. Little did
I realize how often Ed would give me reason to say "Uh
oh" in the years to come, after I had jumped to Ogilvy.
But we had a lot of laughs together along the way.
I would like to say something about the Advertising Educational
Foundation, even though you've just heard from Paula Alex
about it, and there was a good write-up on it in the invitation.
We set up the Foundation ten years ago to put advertising's
best foot forward. We wanted to educate young people, students
and their professors in what advertising was all about. It
was a good idea that actually worked! A wonderful example
of competitors in a very competitive business getting together
to do something for the common good.
| John (Jock) Elliott, Jr.
Ogilvy & Mather
The Foundation is one example of why I have been proud of
the advertising business. And I should add that chairing the
Committee on the Visiting Professor Program for many years
gave me great pleasure and satisfaction.
When I was elected Chairman of Ogilvy & Mather in New
York thirty-eight years ago, I said at our staff meeting:
"I've got a problem. Tonight I am going to a party. Someone
is likely to ask, 'What do you do?' I'll say, 'I'm in advertising.'
They'll say, 'Oh? Where?' I'll say, 'at Ogilvy & Mather.'
"Then they'll say, 'What do you do at Ogilvy & Mather?'
And I'll say, 'Well, I'm the Chairman.' And they'll say, 'Sure
you are, and what is David Ogilvy - Queen of the May?'"
I had that problem for many, many years.
Chatting with Bill Phillips last week about what I might
say tonight, Bill said, "One of your greatest achievements
was keeping David in the boat." Of course, that was an
outrageous exaggeration. But, frankly, David wasn't the easiest
man to work with. He did have a way of storming out of Board
meetings in high dudgeon if things were not going to his taste.
A number of times I had to traipse after David, lower the
dudgeon, and bring him back.
David used to refer to me as the keel of the boat. Of course
it would be more fun to be the sail, but keels play their
Looking back, I realize that I wasn't any great shakes as
a copy writer. As an account man I never was a whiz at marketing.
To this day "marketing" makes me feel kind of nervous
I never worked on a packaged goods account. My partners never
allowed me within two city blocks of any of our packaged goods
clients. I don't even know the lingo.
I mention all this because, from the very beginning, I've
often felt inadequate. I am sure that lots of people in advertising,
and not just beginners, feel that way too.
To them I say, even though you may feel inadequate, even
though you may be inadequate, remarkable things may come your
way, as they have for me today.
I think the secret lies in this:
First, try to do your best with whatever abilities you may
have, modest though they may be. How often people do not try
to do their best. That just makes it easier for those who
Second, stay the course.
Third, have a lot of good luck.
I sometimes think of life as a series of prizes, won and
lost. God has arranged that most of us remember better those
we won than those we lost.
Among the prizes that I have been lucky enough to win, I
My loving mother and father, Audrey and Jack. They didn't
demand much. But they expected a lot.
My younger brother Osborn, who is in Helsinki tonight. He
has always set me a merry pace. I hope I am getting back at
him a little today. I am sick and tired of being asked, "Are
you Oz Elliott's brother?"
My four years in the Marines. The Marines taught me discipline,
a lesson which dims each year, but some of it has lingered
on - to my benefit.
My thirty-eight years in the advertising business, which
I was lucky enough to stumble into. I offer advertising to
the young man or woman who would like the stimulation of competition,
a sense of achievement, the fun of good fellowship, and decent
The two great agencies I worked for - BBD&O and Ogilvy
I cherish the teachers I was lucky enough to have. Believe
it or not, I worked for seven Hall of Famers: Bruce Barton,
Alex Osborn, Ben Duffy, John Caples, Charlie Brower, Tom Dillon
and David Ogilvy. Some faculty. I think I learned a little
from each of them, but most from David.
My teachers also included scores of men and women who are
not in the Advertising Hall of Fame. I cannot mention them
all by name, but they know who they are. Some of them are
here tonight and I thank them.
||Jock Elliott, Paula Alex,
Ed Ney, Chuck Scarborough
One in particular I would like to single out: Joel Raphaelson.
For the past fifty years, I have admired Joel's ability, selflessness,
common sense, unfailing good cheer - his character. High time
to tell him so. Publicly.
My most cherished prize is, of course, my beloved Elly.
Elly has had her own full time distinguished career. Somehow
she made possible a second, full time career as wife of an
advertising man. Elly is the only person I know who always
tries to do her best.
Elly has counseled, encouraged, criticized kindly, and, on
occasion, consoled me. How lucky I have been in my best friend.
And now tonight, you honor me with a Lifetime Achievement
Award. Imagine getting an award for spending a lifetime in
a business I have always been proud of, and loved. Advertising.
This is the perfect ending. I am very grateful. Thank you.
Here to present this year's agency award is Burt Manning,
Chairman Emeritus of J. Walter Thompson Company, a member
of the AEF Board and a member of the Advertising Hall of Fame.
JWT has been a generous supporter of AEF from the beginning,
and Burt Manning has actively participated in AEF programs.
Please welcome Burt Manning.
|| Burt Manning
J. Walter Thompson
Leo Burnett has been AEF's good friend and strong supporter
for 20 years. Burnett's top management gave their time and
talent to help further AEF's mission right from the start,
beginning with Cap Adams, Chairman and CEO, followed by Bill
Lynch and Jim Oates.
Doug Porter, Burnett Executive Vice President and Worldwide
Management Director, continues that tradition as an active
AEF Board member for the past 5 years, chairing the Visiting
Professor Program, which he guided through a major transformation,
and taking time to visit at least one college campus each
year as an AEF Ambassador. Like his predecessors, Doug gives
his all, while managing his business commitments and heavy
AEF is pleased to continue its ongoing relationship with
Leo Burnett by presenting its 2003 Agency Award to Bob Brennan.
When Bob arrived at Burnett in 2001, he began a reconstruction
that turned the agency around. In fact, last year, Leo Burnett
was named "The Most Effective Advertising Agency in America!"
Under Bob's guidance, the agency has won 12 Effies as well
as accolades at every major award show, including Cannes,
D&AD, the One Show, the Clios, the Addys and the Kellys.
He has bolstered Burnett's already formidable creative and
planning ranks through investment in talent -- and it shows.
Accepting AEF's 2003 AGENCY AWARD on behalf of Leo Burnett
Worldwide is the President, Bob Brennan.
|| Paula Alex, Bob Brennan,
Thank you Burt. It is a pleasure for me personally to be here,
and on behalf of Leo Burnett USA, it's an honor to accept
this award. While a few of my colleagues are sweating it out
in Cannes as we speak, it was very easy for me to come here
knowing in advance the result of this "competition".
And at Leo Burnett, we always focus squarely on results. Our
sole mission is to deliver results - that is, to deliver advertising
that helps our clients reach their business goals.
As our founder once said, "Our real purpose in life
is that of improving the sales effectiveness and reputation
of our clients through ideas."
That drive for effectiveness has become part of our heritage
and it's a mindset we carry with us every day. It's what has
helped us work with our clients to build such global brands
as McDonald's, Walt Disney, Marlboro, Kellogg and Nintendo,
Our efforts continue to pay off for our clients, and in turn
for our own company. Just this month, the American Marketing
Association recognized Leo Burnett as the most effective ad
agency in America for the second year in a row, by bestowing
NINE Effie Awards on our work.
Where does this zeal for effectiveness come from? Leo probably
said it best.
"Curiosity about life in all of its aspects, I think,
is still the secret of great creative people."
Leo recognized early on that intellectual curiosity drives
effectiveness in advertising - that is, the ability to understand
exactly what motivates your target audiences, as well as what
motivates your client. And, of course, this understanding
itself springs from education.
| Robert C. Brennan
Leo Burnett Worldwide
Leo's passion for education naturally extended to his love
of working with young men and women. (By now, you have guessed
that I have read a great deal of what Leo wrote, so let me
quote him once again, this time on working with young people,)
"Our business is looking, and looking desperately, for
more young men and women who genuinely look on advertising
as a vital force in our economy and as a specialized form
of communications which starts with facts, creates ideas about
them, then projects them, not only in the field of products,
but in the field of public service as well.")
Participating in the AEF and their pervasive positive influence
on young people is another part of our public service outreach.
Through Leo Burnett's EVP, Doug Porter's leadership as an
AEF Board member we have been able to assist the AEF in two
of their programs that we've found particularly rewarding.
The first is the "Ambassador Speakers Program".
Since 1990, Doug and a number of our veteran staff have visited
more than 20 colleges and universities around the United States,
as AEF "Ambassadors". Once there, they conduct one-day
programs for students, faculty and staff. Obviously, real-life
examples brought to the classroom heighten understanding of
the subject matter, and foster an environment where intellectual
curiosity can thrive.
The second AEF program that I believe is invaluable is the
AEF's "Visiting Professors Program". For those of
you who aren't familiar with it, the Visiting Professors Program
does just what is says. It gives advertising professors the
chance to intern with ad agencies in Chicago, New York, and
other cities. We've had several of these "Summer Professors"
at Burnett over the years and as expected, the professors
gain more true-to-life, real-world experience in all aspects
of our agency. When the fall semester resumes on their individual
campuses, these professors bring back a little fresh-thinking
that sometimes only a change in venue, and some creative-problem-solving-of-their-own,
can inspire. At the same time, we at the agency learn a great
deal, too. The professors bring us an academic perspective
and a few new scholarly questions to the ways we look at our
work and our client's issues.
Both of these programs are just two examples of why we at
Burnett think the Advertising Educational Foundation is so
vital. And so we have been, and continue to be, a big supporter
of the AEF, of their programs, and of Paula Alex and her staff.
By the looks of tonight's turnout, the industry-wide focus
on intellectual curiosity is alive and well.
Again, I'm very pleased to accept this honor on behalf of the Leo Burnett Company.
I'd also again like to congratulate my three fellow honorees, Joe, Peter, and
Jack, and to thank the AEF Board & staff for their acknowledgment of Leo
Burnett. Thank you and Good Night.
Here to present this year's advertiser award is Janet Robinson,
President and General Manager of The New York Times. Janet
has been recognized as one of the 100 most influential women
The New York Times is an early AEF supporter and shares AEF's
commitment to enhance society through education. The NY Times
received the AEF media award in 2001.
Please welcome Janet Robinson.
|| Janet Robinson
President and General Manager
The New York Times
Thank you Chuck. I am delighted to be here tonight to present
this year's Advertiser Award to Nestlé USA. Nestlé
is an early corporate sponsor, has supported AEF projects
over the years and shares AEF's focus on education.
Joe Weller is Chairman and CEO of Nestlé USA, which
makes some brands that I know you will be very familiar with:
Nestlé Crunch, Nesquik, Carnation, Stouffer's, Nescafe,
Butterfinger, Baby Ruth, Friskies, and Purina, just to name
a few. Nestlé USA has 23,000 employees and sales of
$11.6 billion in 2002.
Joe is a native of Chattanooga, Tennessee and began his career
with the Carnation Company in sales in 1968. By 1978, he had
been named vice president of Sales at Carnation headquarters
in Los Angeles. He was named to the Carnation Board of Directors
and in 1985 he was promoted to Executive Vice President. That
was the same year that Nestlé acquired Carnation.
In 1989, Joe was named Managing Director & CEO of Nestlé
Australia. After two years "down under" he came
back to Southern California as President and COO of Nestlé
USA. He was named to his current position in 1995.
Joe is a strong proponent of education and is actively involved
in Nestlé USA's adopt a school program. He is a member
of The College Fund/UNCF board as well as vice-chairman of
the board of directors for the Grocery Manufacturers of America.
It is an honor to present Joe and Nestlé with the
2003 AEF Advertiser Award.
|| Paula Alex, Joe Weller,
Thank you, Janet, for that nice introduction.
I would like to thank everyone at AEF for recognizing Nestlé
with this honor. I'm very proud to represent Nestlé
and the advertiser side of tonight's celebration.
It's a particularly special night for me because my wife
Carol, my son Jeff and his new bride, Christine, flew in from
California to be here.
And I'm here because at Nestlé we are big believers
in the power of education, as I know the AEF is.
Supporting education is one of the most valuable things an
individual or an organization can do. It's a topic I'm passionate
about, and here's why:
Helping to build a firm foundation in education is the best
possible investment we can make in the future. Today's students
will be tomorrow's workers, parents and leaders. That's why
improving education is Nestlé USA's top community involvement
Our focus at Nestlé is volunteering our time and talents
at elementary schools across the country. We also provide
financial support, but it's out employee volunteers that provide
the most value!
One of the benefits of the interaction with our employees
is that the kids are exposed to real-life models.
These employee role models give the kids exposure to experiences
they might not otherwise have. And the teachers tell us that
it really makes a positive impact on the kids.
| Joe M. Weller
Chairman and CEO
The AEF is making a positive impact, too. We all know that
the focus of AEF is education - primarily targeted to college
students . . . But one look at their web site and you know
that people of any age will be interested in their story.
It is the story about advertising's role in our world: culturally,
historically and economically.
Advertising - and the way we do it - has changed over the years. What hasn't
changed - from where I stand - is the importance of having a great partnership
with your agencies.
There are many great careers that involve advertising, and
I salute the AEF for their work encouraging college students
to consider those opportunities.
Good advertising - whether a national TV campaign or word-of-mouth
- is a cornerstone of any business, but especially when it
comes to packaged goods.
We've got to let consumers know about our great brands and
products, and advertising is one of the key ways we do it.
By the way, I'm counting on word-of-mouth advertising once
Education is the right place to put our hearts, our time,
and our money. Whether it's the great work that the AEF does
or the time that Nestlé employees spend with local
students, education is an investment in our future.
Having said all of the above, I fully realize that at the
end of the day this is just one of many fundraisers you must
consider each year - yes, it is for an important cause!! à?
So, I just want to thank all of those friends of Joe Weller
and Nestlé who made an investment in our future tonight
by buying a table, and importantly, thank you for being here
Thank you, again, for honoring Nestlé.
Presenting this year's media award is Joe Ripp, Vice Chairman,
AOL. Joe serves as Vice Chairman of the AEF Board and is also
Chairman of the AEF Finance Committee.
Joe has actively supported AEF, beginning more than 10 years
ago when the AEF met him as the EVP & CFO of Time Inc.
Last year's Media Award was presented to Time Inc.
Here to present this year's Media Award to Dow Jones &
Company is Joe Ripp.
|| Joseph A. Ripp
America Online, Inc.
In 1985, Dow Jones & Company, through the Dow Jones Foundation,
became one of AEF's first Media supporters. The Company's
Vice Chairman, Don Macdonald, was one of AEF's founding members
as well as an active member of the original AEF Board.
The company has maintained its presence on the AEF Board
and has been actively supporting AEF's educational efforts.
In 2002, The Wall Street Journal offered its Creative Leaders
Series ad campaign for viewing on aef.com. This campaign pays
tribute to 100 talented industry pros who have shaped advertising
over the past 25 years. Providing a glimpse into the career
paths of these top creatives, the Series is an excellent resource
for students who are seriously considering a career in advertising.
And in May of this year, Rich Zannino, Dow Jones & Company's
Executive Vice President and Chief Operating Officer, was
elected to the AEF Board and joined its Finance Committee.
This year's media honoree, Peter Kann continues the wonderful and long lasting
relationship between AEF and Dow Jones. Peter is the Chairman and Chief Executive
Officer of Dow Jones & Company and began his association with the company
in 1963 as a newspaper fund intern in the San Francisco bureau of the Journal.
In 1967 he became the Journal's first resident reporter in Vietnam. From 1969
to 1975 he continued to cover the war as well as other events across Asia as
a roving reporter based in Hong Kong. In 1972, he was awarded the Pulitzer Prize
for distinguished reporting on international affairs for his coverage of the
1971 India-Pakistan war. In 1976, Peter was named the first Publisher and Editor
of the Asian Wall Street Journal. After twelve years in Asia, he returned to
the US as Associate Publisher of the Journal and Vice President of Dow Jones.
In 1987 he joined the company's Board of Directors. Two years later, Peter was
named President and Chief Operating Officer of Dow Jones and became Chairman
& Chief Executive Officer in 1991. He served as the Journal's Publisher
from 1989 to 2002. Who better to represent this year's Media Award recipient?
Accepting the 2003 MEDIA AWARD on behalf of Dow Jones &
Company is the Chairman & CEO, Peter Kann.
|| Paula Alex, Joe Ripp,
Thanks Joe, and to the CO-chairs of this evening, including my friend and colleague
Rich Zannino, and to all responsible for this honor.
Dow Jones has a long and proud record of support for the
AEF and its goals. Our Company was introduced to the Foundation
by a remarkable man -- a leader of our Company and of the
Donald Macdonald, a contemporary of Jock Elliott and Ed Ney,
was Vice Chairman Emeritus of Dow Jones. He was one of the
pioneers of the modern Wall Street Journal, a member of the
Advertising Hall of Fame and a founding member of this Foundation.
Don died over the weekend, and his funeral was today.
He was my business mentor, as he was to many others. Donald
taught me, as a young journalist in Asia, that advertising
is much more than a distraction from news stories, or a source
of revenue to pay the bills.
Rather, he taught me that advertising is integral to total
content, reader appeal and the overall mission of a publication.
He also taught me that integrity is not unique to news departments.
Don had an enormous passion for advertising and the role
it plays in our society.
"America is beholden to the advertising industry for
being the country it is today," he said at his Hall of
Fame induction. "We create wants, we describe wants and
we deliver the wants. Without us, this country would be less
than a third world nation."
| Peter R. Kann
Chairman and CEO
Dow Jones & Company
Don really personified the AEF's mission. In his post-retirement
memoir, "Arrows in Your Quiver," Don wrote:
"You see, we as salespeople are sort of circumscribed
by people's views of us. We are viewed by almost everyone
- at the agencies, even at our own publications - as people
who are money-motivated, and who are trying to get money from
them. You must surmount this incorrect view of yourself and
If you consistently operate on behalf
of advertising, on behalf of the economy
and on behalf
of your company, and if you never sell your company short
and never bend to any type of coercion, then you will be respected.
And, if you're respected, you can accomplish almost anything!
"So my advice is to extend yourself beyond making endless
sales calls," he continued. "Because when you work
with others on a common goal, whether to increase the revenue
of the Advertising Educational Foundation or to extend an
Ad Council public awareness campaign, you share respect and
create a bond that will last all your life."
Don's lasting legacy lies with the several generations of
colleagues he led, educated and inspired through his work
at Dow Jones and through organizations like the Advertising
Educational Foundation. In honor and memory of Don Macdonald,
we at Dow Jones salute the AEF for its continuing good work
and gratefully accept this award.
|| Peter Kann, Jock Elliott,
Joe Weller, Bob Brennan
Congratulations to all honorees. AEF is proud to pay tribute
to your stellar achievements and looks forward to continuing
to work together to improve the perception and understanding
of the advertising industry.
Thank you all for coming -see you again next year as we celebrate
Honors Night 2004!