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	University Club
	2003 Awards
	Master of Ceremonies Chuck Scarborough WNBC Anchor

Honors Night 2003

CHUCK SCARBOROUGH WELCOME:
Good evening everyone; it's a pleasure to be involved with the Advertising Educational Foundation and be here tonight as we applaud the achievements of three very deserving organizations: Leo Burnett Worldwide, Nestlé USA and Dow Jones & Company.

These three distinguished companies are all-important members of the advertising community, and it's wonderful to be able to pay tribute to them. Their accomplishments have made a tremendous difference to the industry and to the AEF. I'm also proud to welcome distinguished representatives from each of the three companies: Bob Brennan, Joe Weller and Peter Kann.

Through their collective accomplishments, these companies, and the representatives who are accepting these awards on their behalf, have all promoted and supported the advertising industry in significant ways over the years.

Outstanding companies such as those we will honor tonight are an invaluable resource for the advertising community and for college students who wish to pursue a career in the industry.

I am also delighted that we will be presenting a special Lifetime Achievement Award to Jock Elliott, one of AEF's founders and Chairman Emeritus of Ogilvy & Mather.

Before we get into our award presentations, I would like to introduce the Managing Director of the AEF - Paula Alex - who will tell you about its important mission.

Please welcome Paula Alex.

PAULA ALEX REMARKS ON AEF
Thanks, Chuck.

On behalf of David Bell, Honors Night Chairman, and AEF Chairman Emeritus, thank you for your tremendous support and your presence. David sends his regrets. A client meeting in London prevents him from joining us tonight.

Tonight is the AEF's third ever Honors Night. And, 2003 marks AEF's 20th Anniversary! We've come a long way since 1983, always remaining true to our mission to improve the perception and understanding of advertising.

Paula Alex Managing Director Advertising Educational Foundation, Inc.

Focusing on advertising's role in society from a social, cultural, historical and economic perspective, AEF targets students and faculty at liberal arts colleges and universities, primarily, with 3 major programs: 1) Ambassador Program (renamed "Inside Advertising"), 2) Visiting Professor Program and 3) our web site, aef.com.

This past academic year, the AEF coordinated 75 Ambassador Program visits to campuses across the country. Many of you donated your time and talents to visit those campuses to open up a dialogue about industry related issues like: ethics, gender, global advertising, advertising to ethnically diverse audiences, etc.

As a result of your enthusiasm for advertising, this program is correcting student misperceptions and improving their knowledge and attitude about advertising. In addition, AEF speakers are igniting student interest in advertising as a career!

The Visiting Professor Program enriches professors' knowledge of the advertising process by providing hands-on industry experience, thanks to your willingness to host them. Also, host companies benefit: by strengthening ties to academia as well as tapping the professors' expertise.

Last summer we placed 9 professors. This summer, we will place 15 with backgrounds in Advertising, Marketing, Sociology, American Studies and Women's Studies. They will participate at host agencies in New York City and Chicago.

AEF's web site, "aef.com," launched in march 2000. I am pleased to report that year to date, the site has had over 72,000 unique visitors/on average 5,500 unique visitors/week; 25% return rate. They spent an average 16 minutes per visit, compared to 9 minutes last year. Approximately 75% of aef.com subscribers are college students & professors.

Among aef.com's 10 channels, the library, online academic journal and the industry channel are the most popular.

The journal, "Advertising & Society Review," is published by the AEF and distributed by the Johns Hopkins University Press Project Muse to 824 degree-granting schools in the U.S. and to 180 institutions overseas. Its audience potential is 7 million students, faculty, librarians, etc., worldwide.

A&SR is the first scholarly journal devoted entirely to advertising and its relationship to society, culture, history and the economy. It publishes articles (Advt'g in India, China & Post-Sputnik America), essays (What is Advertising?), Interviews (advertising & the globalization of culture, advertising to children), roundtable discussions (values, response to 9/11, teaching about advertising) and other scholarship.

It is peer reviewed and managed by an editorial board of scholars and industry representatives. The editor is Professor Mack O'Barr, Department of Cultural Anthropology, Duke University.

Launched in November 2000, A&SR already ranks in the top 30% (#64) of JHUP 221 online journals.

Aef.com also contains information about jobs, news about the industry, as well as advertising exhibits in the aef.com museum.

Recently, we launched the aef.com Industry Gallery to give students and professors quick access to your agency/company with top-line information, including appropriate contacts (HR). There is also an opportunity to stream your current creative and a direct link to each company's site.

Within the museum channel, we are featuring an Ad Council 60-year retrospective, including streamed commercials, among other exhibits. In addition, we are augmenting site content directed to ethnically diverse students.

New AEF projects include a Research Study to assess and understand negative attitudes about advertising among professors. NFO WorldGroup will help us field the research. Thanks to Deutsch and their Chief Operating Officer and AEF Board Member, Linda Sawyer, we are developing an ad campaign to the industry.

In the fall, we plan to hold a Symposium at Northwestern in Chicago for college students, professors and the industry on "Women in Advertising". This is a hot, controversial, topic on college campuses.

And, after more research and discussion about an online curriculum for liberal arts professors who want to teach advertising, we are ready to find partners to help fund its development and distribution.

Indeed, AEF has come a long way in 20 years. The overwhelming success of this evening's event is a tribute to the respect and admiration we all share for these awardees and for the important work of the AEF. Give yourselves a round of applause - thanks to your support, this event has raised over $300,000. These proceeds will help pay the maintenance and further development of aef.com.

I'd like to take a moment to extend a special thank you to Nancy Rabstejnek Nichols, SVP, External Affairs, Weber Shandwick WW, to our co-chairs, to AEF's Shannon Key, and to everyone who gave their time and energy to make this event possible.

I'd also like to express my gratitude to the AEF board, to the 4A's and AAF, and to all our friends for your continued corporate and personal support.

CHUCK SCARBOROUGH INTRODUCES ED NEY:
To present the AEF Lifetime Achievement Award, please welcome Ed Ney. Ed is widely regarded as one of businesses' leading advertising counselors and strategic marketers.

He served as US Ambassador to Canada during the Bush administration from 1989 to 1992. Prior to his diplomatic service, Ed was for many years, Chairman, President & CEO of Young & Rubicam, Inc.

Today, Ed has once again returned to Y&R, adding the title of Chairman Emeritus. He is a member of the Advertising Hall of Fame and an Honorary Chairman of the Advertising Council, and a trustee of the Museum of TV & Radio.

Please welcome Ed Ney.

	Edward N. Ney Chairman Emeritus Young & Rubicam Inc.

ED NEY'S INTRO OF JOCK ELLIOTT:
Thanks, Chuck.
Good evening ladies and gentlemen.

Lifetime Achievement awards can be tough. Finding someone truly worthy - whose life is a series of achievements - is not easy. And finding someone who has lived life reaching new summits and who still strives to make more of an imprint on his world, is near impossible.

Well, congratulations to the AEF and Paula Alex. You have found the perfect recipient of your Lifetime Achievement Award.

Jock Elliott stands for the best advertising has to offer. First at BBDO and then at Ogilvy, Jock has made all of us prouder to claim this industry as our own. His career has been marvelous. Beginning as a copywriter at BBDO in 1945, and then on to Chairman of Ogilvy & Mather, Jock's success should surprise no one. His charm, wit and professionalism are what grabbed David Ogilvy's attention - and Elly's, too. And may I add he did 13 landings as a Marine for our country in World War II, PVT to Major. Extraordinary.

And Jock is honest, too - in a 4-A's Board of Directors meeting in the early 70's, which I attended, Jock was asked, "why did Ogilvy go public so early??" Jock carefully removed his pipe and answered, "greed". A good copy writer never wastes words.

Jock's tremendous professional achievements are only half the story. With a focus on education, his gifts to the world around him are innumerable. Jock has helped so many institutions. At The Browning School. At St. Paul's. St. Peters. The International House. New York's Park Association. Memorial Sloan Kettering. The Red Cross. And Jock is a founding member of our AEF, a LIFE director and an active fundraiser for the organization.

Let me read David Ogilvy's tribute to Jock on his stepping down as Chairman:

"What makes Jock so good? Wisdom. Decency. Civility. Fairness. A deep keel. Intellectual honesty. Eloquence. CHARACTER… He is a Gentleman with brains."

Also noteworthy, Jock gives great speeches. So I will step down now and let him show you why Jock Elliott is the AEF's choice for its Lifetime Achievement Award, in 2003.

Jock - all yours.

	Jock Elliott, Ed Ney

JOCK ELLIOTT ACCEPTANCE REMARKS
Thank you very much, Ed, old friend and thank you very much, David Bell, and the Advertising Educational Foundation for this award.

Ed Ney and I really are old friends, you know. I remember the moment I first laid eyes on Ed. A spring day in 1948. Fifty-five years ago!

I was a copywriter at BBDO, and that day I was working with an art director on the 12th floor of 385 Madison. A brisk, well-dressed young man dashed into the room, explained something briefly to another art director, and dashed out. "Who was that?" I asked.

A new account man, Ed Ney."
And I said to myself, "Uh oh." New competition.

It was a great relief to my ambitions when Ed Ney jumped to Young & Rubicam two or three years later. Little did I realize how often Ed would give me reason to say "Uh oh" in the years to come, after I had jumped to Ogilvy. But we had a lot of laughs together along the way.

I would like to say something about the Advertising Educational Foundation, even though you've just heard from Paula Alex about it, and there was a good write-up on it in the invitation. We set up the Foundation ten years ago to put advertising's best foot forward. We wanted to educate young people, students and their professors in what advertising was all about. It was a good idea that actually worked! A wonderful example of competitors in a very competitive business getting together to do something for the common good.

John (Jock) Elliott, Jr. Chairman Emeritus Ogilvy & Mather

The Foundation is one example of why I have been proud of the advertising business. And I should add that chairing the Committee on the Visiting Professor Program for many years gave me great pleasure and satisfaction.

When I was elected Chairman of Ogilvy & Mather in New York thirty-eight years ago, I said at our staff meeting: "I've got a problem. Tonight I am going to a party. Someone is likely to ask, 'What do you do?' I'll say, 'I'm in advertising.' They'll say, 'Oh? Where?' I'll say, 'at Ogilvy & Mather.'

"Then they'll say, 'What do you do at Ogilvy & Mather?' And I'll say, 'Well, I'm the Chairman.' And they'll say, 'Sure you are, and what is David Ogilvy - Queen of the May?'" I had that problem for many, many years.

Chatting with Bill Phillips last week about what I might say tonight, Bill said, "One of your greatest achievements was keeping David in the boat." Of course, that was an outrageous exaggeration. But, frankly, David wasn't the easiest man to work with. He did have a way of storming out of Board meetings in high dudgeon if things were not going to his taste. A number of times I had to traipse after David, lower the dudgeon, and bring him back.

David used to refer to me as the keel of the boat. Of course it would be more fun to be the sail, but keels play their part.

Looking back, I realize that I wasn't any great shakes as a copy writer. As an account man I never was a whiz at marketing. To this day "marketing" makes me feel kind of nervous and inadequate.

I never worked on a packaged goods account. My partners never allowed me within two city blocks of any of our packaged goods clients. I don't even know the lingo.

I mention all this because, from the very beginning, I've often felt inadequate. I am sure that lots of people in advertising, and not just beginners, feel that way too.

To them I say, even though you may feel inadequate, even though you may be inadequate, remarkable things may come your way, as they have for me today.

I think the secret lies in this:

First, try to do your best with whatever abilities you may have, modest though they may be. How often people do not try to do their best. That just makes it easier for those who do.

Second, stay the course.

Third, have a lot of good luck.

I sometimes think of life as a series of prizes, won and lost. God has arranged that most of us remember better those we won than those we lost.

Among the prizes that I have been lucky enough to win, I cherish:

My loving mother and father, Audrey and Jack. They didn't demand much. But they expected a lot.

My younger brother Osborn, who is in Helsinki tonight. He has always set me a merry pace. I hope I am getting back at him a little today. I am sick and tired of being asked, "Are you Oz Elliott's brother?"

My four years in the Marines. The Marines taught me discipline, a lesson which dims each year, but some of it has lingered on - to my benefit.

My thirty-eight years in the advertising business, which I was lucky enough to stumble into. I offer advertising to the young man or woman who would like the stimulation of competition, a sense of achievement, the fun of good fellowship, and decent wages.

The two great agencies I worked for - BBD&O and Ogilvy & Mather.

I cherish the teachers I was lucky enough to have. Believe it or not, I worked for seven Hall of Famers: Bruce Barton, Alex Osborn, Ben Duffy, John Caples, Charlie Brower, Tom Dillon and David Ogilvy. Some faculty. I think I learned a little from each of them, but most from David.

My teachers also included scores of men and women who are not in the Advertising Hall of Fame. I cannot mention them all by name, but they know who they are. Some of them are here tonight and I thank them.

	Jock Elliott, Paula Alex, Ed Ney, Chuck Scarborough

One in particular I would like to single out: Joel Raphaelson. For the past fifty years, I have admired Joel's ability, selflessness, common sense, unfailing good cheer - his character. High time to tell him so. Publicly.

My most cherished prize is, of course, my beloved Elly.

Elly has had her own full time distinguished career. Somehow she made possible a second, full time career as wife of an advertising man. Elly is the only person I know who always tries to do her best.

Elly has counseled, encouraged, criticized kindly, and, on occasion, consoled me. How lucky I have been in my best friend.

And now tonight, you honor me with a Lifetime Achievement Award. Imagine getting an award for spending a lifetime in a business I have always been proud of, and loved. Advertising. This is the perfect ending. I am very grateful. Thank you.

CHUCK SCARBOROUGH WELCOMES BACK:
Here to present this year's agency award is Burt Manning, Chairman Emeritus of J. Walter Thompson Company, a member of the AEF Board and a member of the Advertising Hall of Fame.

JWT has been a generous supporter of AEF from the beginning, and Burt Manning has actively participated in AEF programs.

Please welcome Burt Manning.

	Burt Manning Chairman Emeritus J. Walter Thompson

BURT MANNING'S INTRO OF LEO BURNETT:
Leo Burnett has been AEF's good friend and strong supporter for 20 years. Burnett's top management gave their time and talent to help further AEF's mission right from the start, beginning with Cap Adams, Chairman and CEO, followed by Bill Lynch and Jim Oates.

Doug Porter, Burnett Executive Vice President and Worldwide Management Director, continues that tradition as an active AEF Board member for the past 5 years, chairing the Visiting Professor Program, which he guided through a major transformation, and taking time to visit at least one college campus each year as an AEF Ambassador. Like his predecessors, Doug gives his all, while managing his business commitments and heavy travel schedule.

AEF is pleased to continue its ongoing relationship with Leo Burnett by presenting its 2003 Agency Award to Bob Brennan. When Bob arrived at Burnett in 2001, he began a reconstruction that turned the agency around. In fact, last year, Leo Burnett was named "The Most Effective Advertising Agency in America!" Under Bob's guidance, the agency has won 12 Effies as well as accolades at every major award show, including Cannes, D&AD, the One Show, the Clios, the Addys and the Kellys. He has bolstered Burnett's already formidable creative and planning ranks through investment in talent -- and it shows.

Accepting AEF's 2003 AGENCY AWARD on behalf of Leo Burnett Worldwide is the President, Bob Brennan.

	Paula Alex, Bob Brennan, Burt Manning

BOB BRENNAN ACCEPTANCE REMARKS
Thank you Burt. It is a pleasure for me personally to be here, and on behalf of Leo Burnett USA, it's an honor to accept this award. While a few of my colleagues are sweating it out in Cannes as we speak, it was very easy for me to come here knowing in advance the result of this "competition". And at Leo Burnett, we always focus squarely on results. Our sole mission is to deliver results - that is, to deliver advertising that helps our clients reach their business goals.

As our founder once said, "Our real purpose in life is that of improving the sales effectiveness and reputation of our clients through ideas."

That drive for effectiveness has become part of our heritage and it's a mindset we carry with us every day. It's what has helped us work with our clients to build such global brands as McDonald's, Walt Disney, Marlboro, Kellogg and Nintendo, among others.

Our efforts continue to pay off for our clients, and in turn for our own company. Just this month, the American Marketing Association recognized Leo Burnett as the most effective ad agency in America for the second year in a row, by bestowing NINE Effie Awards on our work.

Where does this zeal for effectiveness come from? Leo probably said it best.
"Curiosity about life in all of its aspects, I think, is still the secret of great creative people."

Leo recognized early on that intellectual curiosity drives effectiveness in advertising - that is, the ability to understand exactly what motivates your target audiences, as well as what motivates your client. And, of course, this understanding itself springs from education.

Robert C. Brennan President Leo Burnett Worldwide

Leo's passion for education naturally extended to his love of working with young men and women. (By now, you have guessed that I have read a great deal of what Leo wrote, so let me quote him once again, this time on working with young people,) "Our business is looking, and looking desperately, for more young men and women who genuinely look on advertising as a vital force in our economy and as a specialized form of communications which starts with facts, creates ideas about them, then projects them, not only in the field of products, but in the field of public service as well.")

Participating in the AEF and their pervasive positive influence on young people is another part of our public service outreach. Through Leo Burnett's EVP, Doug Porter's leadership as an AEF Board member we have been able to assist the AEF in two of their programs that we've found particularly rewarding.

The first is the "Ambassador Speakers Program". Since 1990, Doug and a number of our veteran staff have visited more than 20 colleges and universities around the United States, as AEF "Ambassadors". Once there, they conduct one-day programs for students, faculty and staff. Obviously, real-life examples brought to the classroom heighten understanding of the subject matter, and foster an environment where intellectual curiosity can thrive.

The second AEF program that I believe is invaluable is the AEF's "Visiting Professors Program". For those of you who aren't familiar with it, the Visiting Professors Program does just what is says. It gives advertising professors the chance to intern with ad agencies in Chicago, New York, and other cities. We've had several of these "Summer Professors" at Burnett over the years and as expected, the professors gain more true-to-life, real-world experience in all aspects of our agency. When the fall semester resumes on their individual campuses, these professors bring back a little fresh-thinking that sometimes only a change in venue, and some creative-problem-solving-of-their-own, can inspire. At the same time, we at the agency learn a great deal, too. The professors bring us an academic perspective and a few new scholarly questions to the ways we look at our work and our client's issues.

Both of these programs are just two examples of why we at Burnett think the Advertising Educational Foundation is so vital. And so we have been, and continue to be, a big supporter of the AEF, of their programs, and of Paula Alex and her staff.

By the looks of tonight's turnout, the industry-wide focus on intellectual curiosity is alive and well.

Again, I'm very pleased to accept this honor on behalf of the Leo Burnett Company. I'd also again like to congratulate my three fellow honorees, Joe, Peter, and Jack, and to thank the AEF Board & staff for their acknowledgment of Leo Burnett. Thank you and Good Night.

CHUCK SCARBOROUGH INTRODUCES JANET ROBINSON:
Here to present this year's advertiser award is Janet Robinson, President and General Manager of The New York Times. Janet has been recognized as one of the 100 most influential women in business.

The New York Times is an early AEF supporter and shares AEF's commitment to enhance society through education. The NY Times received the AEF media award in 2001.

Please welcome Janet Robinson.

	Janet Robinson President and General Manager The New York Times

JANET ROBINSON'S INTRO OF NESTLÉ:
Thank you Chuck. I am delighted to be here tonight to present this year's Advertiser Award to Nestlé USA. Nestlé is an early corporate sponsor, has supported AEF projects over the years and shares AEF's focus on education.

Joe Weller is Chairman and CEO of Nestlé USA, which makes some brands that I know you will be very familiar with: Nestlé Crunch, Nesquik, Carnation, Stouffer's, Nescafe, Butterfinger, Baby Ruth, Friskies, and Purina, just to name a few. Nestlé USA has 23,000 employees and sales of $11.6 billion in 2002.

Joe is a native of Chattanooga, Tennessee and began his career with the Carnation Company in sales in 1968. By 1978, he had been named vice president of Sales at Carnation headquarters in Los Angeles. He was named to the Carnation Board of Directors and in 1985 he was promoted to Executive Vice President. That was the same year that Nestlé acquired Carnation.

In 1989, Joe was named Managing Director & CEO of Nestlé Australia. After two years "down under" he came back to Southern California as President and COO of Nestlé USA. He was named to his current position in 1995.

Joe is a strong proponent of education and is actively involved in Nestlé USA's adopt a school program. He is a member of The College Fund/UNCF board as well as vice-chairman of the board of directors for the Grocery Manufacturers of America.

It is an honor to present Joe and Nestlé with the 2003 AEF Advertiser Award.

	Paula Alex, Joe Weller, Janet Robinson

JOE WELLER ACCEPTANCE REMARKS
Thank you, Janet, for that nice introduction.

I would like to thank everyone at AEF for recognizing Nestlé with this honor. I'm very proud to represent Nestlé and the advertiser side of tonight's celebration.

It's a particularly special night for me because my wife Carol, my son Jeff and his new bride, Christine, flew in from California to be here.

And I'm here because at Nestlé we are big believers in the power of education, as I know the AEF is.

Supporting education is one of the most valuable things an individual or an organization can do. It's a topic I'm passionate about, and here's why:

Helping to build a firm foundation in education is the best possible investment we can make in the future. Today's students will be tomorrow's workers, parents and leaders. That's why improving education is Nestlé USA's top community involvement priority.

Our focus at Nestlé is volunteering our time and talents at elementary schools across the country. We also provide financial support, but it's out employee volunteers that provide the most value!

One of the benefits of the interaction with our employees is that the kids are exposed to real-life models.

These employee role models give the kids exposure to experiences they might not otherwise have. And the teachers tell us that it really makes a positive impact on the kids.

Joe M. Weller Chairman and CEO Nestlé USA

The AEF is making a positive impact, too. We all know that the focus of AEF is education - primarily targeted to college students . . . But one look at their web site and you know that people of any age will be interested in their story.

It is the story about advertising's role in our world: culturally, historically and economically.

Advertising - and the way we do it - has changed over the years. What hasn't changed - from where I stand - is the importance of having a great partnership with your agencies.

There are many great careers that involve advertising, and I salute the AEF for their work encouraging college students to consider those opportunities.

Good advertising - whether a national TV campaign or word-of-mouth - is a cornerstone of any business, but especially when it comes to packaged goods.

We've got to let consumers know about our great brands and products, and advertising is one of the key ways we do it.

By the way, I'm counting on word-of-mouth advertising once you try the fresh-baked Nestlé Toll House cookies on your table!

Education is the right place to put our hearts, our time, and our money. Whether it's the great work that the AEF does or the time that Nestlé employees spend with local students, education is an investment in our future.

Having said all of the above, I fully realize that at the end of the day this is just one of many fundraisers you must consider each year - yes, it is for an important cause!! à? So, I just want to thank all of those friends of Joe Weller and Nestlé who made an investment in our future tonight by buying a table, and importantly, thank you for being here tonight!

Thank you, again, for honoring Nestlé.

CHUCK SCARBOROUGH INTRODUCES JOE RIPP:
Presenting this year's media award is Joe Ripp, Vice Chairman, AOL. Joe serves as Vice Chairman of the AEF Board and is also Chairman of the AEF Finance Committee.

Joe has actively supported AEF, beginning more than 10 years ago when the AEF met him as the EVP & CFO of Time Inc. Last year's Media Award was presented to Time Inc.

Here to present this year's Media Award to Dow Jones & Company is Joe Ripp.

	Joseph A. Ripp Vice Chairman America Online, Inc.

JOE RIPP'S INTRO OF DOW JONES:

In 1985, Dow Jones & Company, through the Dow Jones Foundation, became one of AEF's first Media supporters. The Company's Vice Chairman, Don Macdonald, was one of AEF's founding members as well as an active member of the original AEF Board.

The company has maintained its presence on the AEF Board and has been actively supporting AEF's educational efforts. In 2002, The Wall Street Journal offered its Creative Leaders Series ad campaign for viewing on aef.com. This campaign pays tribute to 100 talented industry pros who have shaped advertising over the past 25 years. Providing a glimpse into the career paths of these top creatives, the Series is an excellent resource for students who are seriously considering a career in advertising.

And in May of this year, Rich Zannino, Dow Jones & Company's Executive Vice President and Chief Operating Officer, was elected to the AEF Board and joined its Finance Committee.

This year's media honoree, Peter Kann continues the wonderful and long lasting relationship between AEF and Dow Jones. Peter is the Chairman and Chief Executive Officer of Dow Jones & Company and began his association with the company in 1963 as a newspaper fund intern in the San Francisco bureau of the Journal. In 1967 he became the Journal's first resident reporter in Vietnam. From 1969 to 1975 he continued to cover the war as well as other events across Asia as a roving reporter based in Hong Kong. In 1972, he was awarded the Pulitzer Prize for distinguished reporting on international affairs for his coverage of the 1971 India-Pakistan war. In 1976, Peter was named the first Publisher and Editor of the Asian Wall Street Journal. After twelve years in Asia, he returned to the US as Associate Publisher of the Journal and Vice President of Dow Jones. In 1987 he joined the company's Board of Directors. Two years later, Peter was named President and Chief Operating Officer of Dow Jones and became Chairman & Chief Executive Officer in 1991. He served as the Journal's Publisher from 1989 to 2002. Who better to represent this year's Media Award recipient?

Accepting the 2003 MEDIA AWARD on behalf of Dow Jones & Company is the Chairman & CEO, Peter Kann.

	Paula Alex, Joe Ripp, Peter Kann

PETER KANN ACCEPTANCE REMARKS
Thanks Joe, and to the CO-chairs of this evening, including my friend and colleague Rich Zannino, and to all responsible for this honor.

Dow Jones has a long and proud record of support for the AEF and its goals. Our Company was introduced to the Foundation by a remarkable man -- a leader of our Company and of the advertising profession.

Donald Macdonald, a contemporary of Jock Elliott and Ed Ney, was Vice Chairman Emeritus of Dow Jones. He was one of the pioneers of the modern Wall Street Journal, a member of the Advertising Hall of Fame and a founding member of this Foundation.

Don died over the weekend, and his funeral was today.

He was my business mentor, as he was to many others. Donald taught me, as a young journalist in Asia, that advertising is much more than a distraction from news stories, or a source of revenue to pay the bills.

Rather, he taught me that advertising is integral to total content, reader appeal and the overall mission of a publication. He also taught me that integrity is not unique to news departments.

Don had an enormous passion for advertising and the role it plays in our society.

"America is beholden to the advertising industry for being the country it is today," he said at his Hall of Fame induction. "We create wants, we describe wants and we deliver the wants. Without us, this country would be less than a third world nation."

Peter R. Kann Chairman and CEO Dow Jones & Company

Don really personified the AEF's mission. In his post-retirement memoir, "Arrows in Your Quiver," Don wrote:

"You see, we as salespeople are sort of circumscribed by people's views of us. We are viewed by almost everyone - at the agencies, even at our own publications - as people who are money-motivated, and who are trying to get money from them. You must surmount this incorrect view of yourself and your profession. … If you consistently operate on behalf of advertising, on behalf of the economy … and on behalf of your company, and if you never sell your company short and never bend to any type of coercion, then you will be respected. And, if you're respected, you can accomplish almost anything!

"So my advice is to extend yourself beyond making endless sales calls," he continued. "Because when you work with others on a common goal, whether to increase the revenue of the Advertising Educational Foundation or to extend an Ad Council public awareness campaign, you share respect and create a bond that will last all your life."

Don's lasting legacy lies with the several generations of colleagues he led, educated and inspired through his work at Dow Jones and through organizations like the Advertising Educational Foundation. In honor and memory of Don Macdonald, we at Dow Jones salute the AEF for its continuing good work and gratefully accept this award.

Thank you.

	Peter Kann, Jock Elliott, Joe Weller, Bob Brennan

CHUCK SCARBOROUGH SAYS "GOODNIGHT!"

Congratulations to all honorees. AEF is proud to pay tribute to your stellar achievements and looks forward to continuing to work together to improve the perception and understanding of the advertising industry.

Thank you all for coming -see you again next year as we celebrate Honors Night 2004!