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Honors Night 2004 Honorees From l to r: Ed Ney, Chairman Emeritus, Young & Rubicam; Alex Wallau, President, Operations and Administration, ABC Television Network; Doug Conant, President & CEO, Campbell Soup Company; Barbara Walters, ABCNEWS Correspondent and Mistress of Ceremonies; Bob Jeffrey, Chief Executive Officer, J. Walter Thompson; Paula Alex, Chief Executive Officer, AEF; David Bell, Chairman & CEO, Interpublic Group of Companies, Inc.

University Club

DAVID BELL WELCOME

Ladies and gentlemen, good evening and welcome. Welcome to this beautiful and special room that doesn't get used very often for charity kinds of dinners. Welcome to a family of great advertising and marketing people. It is my pleasure, David Bell, as the dinner chairman, to be here tonight as The Advertising Educational Foundation recognizes the achievements of three outstanding organizations from its three major constituencies - - media, advertiser and advertising agency.

Those companies are J. Walter Thompson, represented by Bob Jeffrey; Campbell Soup Company with Doug Conant, and ABC Television Network represented by Alex Wallau. They were singled out tonight to be honored for supporting the advertising industry and, in particular, their longstanding support for this organization, the Advertising Educational Foundation, in very significant ways over the years.

In addition, the Foundation takes pride in presenting its Lifetime Achievement Award to honor an individual for outstanding achievement both inside and outside the advertising industry. As many of you know, this award will be presented tonight to the honorable Edward N. Ney.

The overwhelming success of this evening is a tribute to the respect and admiration we all share for these honorees and for the important work of the Advertising Educational Foundation.

So if you would, give yourselves a round of applause - thanks for your support. And we are very pleased to announce that this evening's dinner has raised over $420,000! And still counting…

We are also extremely fortunate tonight to have a very special hostess, and professional friend; Barbara Walters does not do these dinners very often. Barbara Walters is here and we are pleased that she has accepted. We are proud that she has accepted. She is here to honor all of us. It is our pleasure to welcome you, thank you Barbara. (Applause)

BARBARA WALTERS

Thank you. I love being introduced by bugle. That's never happened to me, a guitar now and then, but never a bugle. So I'm very impressed.

There was a time, a few years ago, when I seemed to be emceeing every other charity dinner, and every other major event. So I decided to form my own self-help group, which I called Emcee's Anonymous, just so you know. But tonight, I think I have fallen off the wagon and I'm very pleased that I have. To tell you the truth, up until tonight I had never heard of the Advertising Educational Foundation and I had no idea, for example, what AEF does on college campuses to educate people on the role of advertising, so that people can understand that advertising is not a menace to society as some people think, but a messenger of information and goodwill, and I am very impressed and I will drink to that.

I am also extremely impressed in learning more about tonight's honorees, two of whom I know very well. And one other thing that I do know about advertising is that you have to keep your messages short and to the point otherwise you lose your audience and that's the last thing I want to do tonight. So with this in mind we bring you now an important message from AEF's Chief Executive Officer and Managing Director, Paula Alex. (Applause)

PAULA ALEX REMARKS ON AEF

Thank you, Barbara. We're delighted to have you.

First of all, I would like to introduce everyone to AEF's new Chairman, Ken Kaess. Ken is the President and CEO of DDB Worldwide Communications and he is sitting right here. Ken I think you should stand up so everyone can see you and say "Hi." (Applause)

I am going to keep this very short too because you have all received a very nice program for this evening's event and it contains the activities of AEF and participating schools and agencies and personnel. So I thought it would be really fun to share with you something new that AEF is in the process of doing. We are about to embark on a very exciting new project - - an online curriculum and textbook about advertising and society targeted primarily to liberal arts college students and professors.

AEF is the industry's provider and contributor of educational content about advertising and we consider the development of this online textbook a very important and appropriate next step.

In the coming months we will be speaking with many of you and telling you more about this project, hopefully getting you involved with it too.

I would like to add my thanks to all of you for your support and participation this evening. And a very special thanks to David Bell who is the chair of this evening's event. We have taken it over the top. This is only AEF's fourth Honors Night event. I would also like to thank the people who made this night happen: Nancy Rabstejnek Nichols, Shannon Guzzetta, Joe Ripp, and also Linda Sawyer for all your help and all your work.

BARBARA WALTERS INTRODUCES MRS. JOHN ELLIOTT, JR. (ELLY ELLIOTT)

We want to talk about the Lifetime Achievement Award. This evening's award is going to Edward N. Ney who is the Chairman Emeritus of Young & Rubicam. Ed and I have been friends for many years. Ed and his particularly beautiful wife, Judy. (If you were not so beautiful, I would have gone after him years ago, you know that.) Ed and I serve together, on the Board at the Museum of Television and Radio, so we've gotten to know one another a little bit. He is, as most of you know, a giant in this business, brilliant and foxy, but also one of the nicest and most attractive men that I know.

So to make this presentation, please welcome the recipient of AEF's 2003 Lifetime Achievement Award…no, I think it's going to be Elly Elliott, the wife of Jock Elliott, the Chairman Emeritus of Ogilvy & Mather Worldwide.

ELLY PRESENTS JOCK ELLIOTT'S TRIBUTE TO ED NEY

Glad to be introduced by Barbara Walters, it's really fantastic. Ed this is for you. "I am terribly sorry," Jock wrote, "to miss tonight's festivities, one of your big nights. Yesterday at the gym I pulled something in my back and cannot move today. But I have written you a letter which Elly will read. Here's how it goes:

Dear Ed:
We have been friends and friendly competitors for a long time. I remember the moment I first laid eyes on you. A spring day in 1948. I was a copywriter at BBDO and I was working on an ad with an Art Director. Suddenly a brisk young man swept into the room. He issued some instructions to another Art Director and was gone.

"Who was that?" I said. "That was Ed Ney, a new account man." I thought "uh-oh". It was a great relief to my ambitions when you left for Young & Rubicam a couple of years later.

Little did I know how often you would cause me to think, "uh-oh" in the years to come, after I had joined Ogilvy.

I always had tremendous admiration for Bill Marsteller and Harold Burson. In the 1960's I suggested to Bill that we merge our agencies. He said that the timing wasn't yet right for them, but that when it was we would be the first to know.

And some years later we were the first to know, but uh-oh. One of my biggest disappointments... our directors balked at the price. And Burson Marsteller joined Young & Rubicam.

There was the time when you and I were going to tour our respective offices on the Pacific Rim with our wives. We found we were going to be in Singapore the same day so we arranged for the four of us to have a nightcap. That night, Elly and I had a dinner party for the staff of our Singapore office. We could hear another dinner party through a screen. I peeked through the screen. Uh-oh. There you and Judy were -- entertaining OUR clients. Later we had our nightcap and a good laugh.

In 1975 David Ogilvy and I were invited to come to Tehran to meet with the Shah of Iran. He wanted advice about how to improve his image and the image of Iran. We worked up a plan but we never heard from him again. Still, it made us feel good to have been the one agency picked by the Shah of Iran. On return, I told you about this. Uh-oh! You roared with laughter and said: "Jock, we had exactly the same experience LAST YEAR."

In 1980 we wanted to be the first international agency to get into China in a big way. So we went to China thinking we were leading the parade. But (you can hear it coming) uh-oh. What did I find on the Nan King Road in Shanghai? A Y&R billboard. I brought you a snapshot of it, which you may remember.

So now I have the honor of presenting to you a Lifetime Achievement Award. What on earth shall I say to the audience? That you have to get up pretty early in the morning to beat Ed Ney? That's obvious. That you led Young & Rubicam for twenty years 'til it became the world's largest independent advertising company? Doesn't everyone know that? That you have been the key man in every single industry activity over the years? It takes ten minutes just to read your titles.

No. Your world has been much broader than simply advertising. Now I'll mention a few examples. You served as the U.S. Ambassador to Canada from 1989 to 1992, under President Bush. You played an all important role in efforts to expand the U.S.-Canada free trade agreement to include Mexico. You also initiated the Fulbright Award Program in Canada and you are now its Honorary Chairman.

You are a member of the International Advisory Board of the Center for Strategic & International Studies; and a trustee of the Bush presidential library, and on and on.

Your award today comes from the Advertising Educational Foundation, so talking EDUCATION; it is worth mentioning that you have received honorary degrees from Georgetown University School of Business, Iona College, and Saint Lawrence University. And your alma mater, Amherst College where you are also a Life Trustee. And you are a founding trustee of Hamilton College.

Wherever you have gone, whatever you have done, you have won friends and admirers. Not only for yourself but for the business that spawned you, our business, advertising. In a lifetime of achievement, you have always done us proud. I congratulate you from the bottom of my heart.

Well Ed, that about does it. Except that I would like to thank you. Thank you for your friendship. Thank you for your friendly competition and thank you for the fun we have had.

All the best, Jock

ED NEY'S ACCEPTANCE REMARKS

Elly Elliott and Ed Ney

Thank you, thank you, thank you. I think. Our company has five or six tables but I didn't know this many people would stand up. Many of you who have been in this New York scene for years will know that Elly Elliottt is one of the most accomplished women in the country. She was a private secretary to the Secretary of State, John Foster Dulles. She is a Barnard graduate with honors; and over the years she has been actively involved in many prestigious organizations such as the National Association for Women, The Woodrow Wilson National Fellowship Program and the New York Hospital, to name a few. She is a great person and somebody I have been friends with for fifty years.

I'm going to go ahead with what I was going to say to Jock here. Jock is the poet laureate of the advertising business, and you can see that from the speech he wrote. He's a great personal friend, a wonderful man, and David Ogilvy had it just right. What makes Jock so good? Wisdom. Decency. Civility. Fairness. A deep keen, intellectual honesty. Eloquence. Character - he is a gentleman with brains. Now David Ogilvy was one of the greatest writers of our time, so this is a big compliment.

Jock and I chatted recently and we were both surprised to find out that 1) both our families were badly hurt in 1929. 2) We both were on scholarships through college (I wound up at Amherst College, came back and graduated after the war). First job was at BBDO - Jock was already there and an older man from Harvard. Later on I went to Y&R and he to O&M. 3) I've been asked, why Advertising? Just looked like fun, I needed a job and the job was in NYC. I was well treated in my interview with the great Ben Duffy at BBDO, it was the end of the war- wow!

Somewhere along this route, a few of us started getting interested in outside pro bono organizations (I was involved in New York Community Service, supporting the schools or colleges I was involved in). In business, came the 4-A's and I'm still involved 30 years later.

In the early 70's we had a lot of bad times in our business. The Federal Trade Commission was beating the devil out of us. Everything was wrong; we had huge legal problems. A group of us got together. Of course it was Jock, and Gene Kummel and many others. We battled the FTC in the 60's/early 70's - and we won.

In the early 1980's we were being castigated for producing misleading advertising, "getting people to buy things they didn't need", even accused of subliminal advertising. Working with the AEF, we went out and raised $10 million from our clients, from ourselves and from the media. We worked with AEF and many of us became Ambassadors (handy title). We went to college campuses, we spoke to the students. I remember we went to Columbia, Missouri, Michigan State, and the University of Texas. Professors of Advertising, Marketing, even professors in Liberal Arts who believed we were nothing but a Madison Avenue "slick business", to come to our agencies; work with product groups; meet clients, etc... And, the good news is the AEF, this wonderful organization, is still doing these efforts in 2004 and the results have been very, very good.

These activities in our business and many more in NYC and Washington on other issues over the years have been of great personal satisfaction. Basically, we start with a good commercial skill in selling products and services - and that skill, of persuasion and social interest - can be used in many other areas outside our business. I found that our skills could take us as far a field as the great organization of Radio Free Europe and Radio Liberty (RFE/RL). Being on the Board from 1974 - 89 (we dispersed in 1989 as the Wall came down) was a great experience and the program worked. I realized that I always learn at least five times more than I ever helped any of these institutions/organizations. The Board survived an adman on their Board. Wunderbar.

At this time I would like to say thanks again to this wonderful organization. I'm sorry for Jock. He's missed because he was so much a part of it. Elly was great, though. I would like to thank my friends from Y&R Advertising Inc., Bravo, and Burson for being here tonight. I would like to thank my lovely wife, Judy, who has stood by my side. Through the travels, etc., she has always been there.

Winston Churchill once said, "You make a living by what you get, but you make a life by what you give."

Thank you very much for this great honor - and good luck to all.

(Segue to dinner.)

BARBARA WALTERS WELCOMES BACK

Thank you. I hope you enjoyed the meal. We are going to be starting the second part of our program. Many of you will be taking home the centerpieces and I will be taking home the bugles. (Laugh) To present the 2004 Agency Award, please welcome David Bell, who accepted AEF's first Agency Award in 2001.

DAVID BELL PRESENTS AWARD TO J. WALTER THOMPSON

Thank you, Barbara. J. Walter Thompson helped launch AEF in 1983, and the Agency has been AEF's good friend, supporter and partner from the start. JWT's top management - - Don Johnston, Rena Bartos, Burt Manning, Owen Dougherty - - have been members of the AEF Board. All have graciously and generously given their time and talent to help further AEF's mission by participating in major research; encouraging agency volunteers for AEF's Inside Advertising Speakers Program; hosting a Visiting Professor almost every year; as well as providing content for the on-campus Speakers Program at campuses across the country.

Today, with billings in excess of $11.5 billion and 8,500 employees in 86 countries, JWT ranks as the fourth largest global network in the world and the largest in the US, according to Ad Age.

Bob Jeffrey became JWT's ninth Chief Executive Officer in January, 2004, in celebration of the agency's 140th year. Bob joined JWT New York in 1998 as President and has been responsible for its transformation from a traditional ad agency to a fully integrated brand communications company with great emphasis on the creative product and has sparked great energy to JWT.

On behalf of AEF, it is a pleasure to present AEF's 2004 Agency Award to J. Walter Thompson and its CEO, Bob Jeffrey.

BOB JEFFREY'S ACCEPTANCE REMARKS

David, thank you for the great introduction on behalf of J. Walter Thompson. I would like to say a few words. Thanks to AEF, there has never been a more important time in this industry where we needed an organization like the AEF. I don't know if any of you saw it, there was an article that just came out in Fortune and the headline is "Nightmare on Madison Avenue." It's a pretty dire and negative article about where the industry is. To me, I look at it quite differently. I don't think there has been a better time than now in advertising because we have a huge opportunity to re-invent ourselves. This has always been a business based on optimism and I think optimism is based on getting great talent.

We've had a long history with AEF because the thing about Thompson is that we have a commitment to talent and education and the entire brand. One guy I would like to pay tribute to happens to be here tonight, Burt Manning. Burt Manning was the Chairman and CEO. Burt Manning was the man who had the vision to take all of the archives from JWT and turn them over to Duke University. Now the archives at Duke are more than just an archive for JWT, they are really an archive to the industry.

Based on the changes that are going on in the industry, I can't think of a better time for the AEF to make an impact in terms of education and talent. So again, thank you on behalf of J. Walter Thompson. (Applause)

BARBARA WALTERS INTRODUCES BRAD SIMMONS

Unilever USA was the recipient of the Advertiser Award in 2002. Please welcome Unilever's Brad Simmons, Vice President of Media Services to present the 2004 Advertiser Award.

BRAD SIMMONS PRESENTS AWARD TO CAMPBELL SOUP COMPANY

It is a pleasure to take part in honoring a company that jumped on board with the Advertising Educational Foundation in 1986, pledging its support to the AEF Mission. Over the course of almost 20 years, The Campbell's Soup Company has been an active participant in AEF programs.

As President of Campbell's from 1990-94, Herb Baum represented the company as a member of the AEF Board. During that time, Campbell's marketing and advertising staff participated in AEF's on-campus Speakers Program and the Visiting Professor Program at their offices in Camden. They also encouraged their ad agencies to be very participative as well.

In addition, Campbell's gave AEF permission to film the research techniques used in the creation of new advertising for its V-8 juice product, becoming one of three brands featured in an award-winning video documentary -- "Good-Bye Guesswork: How Research Guides Today's Advertisers". The video was released in 1995 and is still used in conjunction with 23 college textbooks today!

Campbell Soup Company is a global manufacturer and marketer with annual sales of nearly $7 billion. They have an enviable portfolio of more than 20 market-leading brands like Campbell's Soups, V-8 Vegetable Juices, Prego Pastas, Pepperidge Farm Cookies and Godiva Chocolatiers, to name just a few. The company is supported by 25,000 full-time employees worldwide.

From l to r: Brad Simmons and Doug Conant

Doug Conant was appointed President and CEO of the Campbell Soup Company in 2001 and also elected a Director of the company. He is only Campbell's 11th leader in its 135 year history -- quite remarkable by today's standards. Doug joined Campbell with 25 years of extensive food industry experience most recently as President of Nabisco Foods Company. It is my honor, representing the 2002 award winner, Unilever USA, to present the AEF's 2004 Advertiser Award to the Campbell's Soup Company and its President and CEO, Doug Conant.

DOUG CONANT'S ACCEPTANCE REMARKS

Thank you, Brad, for that introduction. Interestingly, your mention of V-8 brings back another candid memory that's worth noting tonight. Back in the 1950's one of the very first advertising spokespeople for V-8 was a Hollywood actor who went on to successes in a very different field, his name was Ronald Reagan.

It is a pleasure to be here, and it's an honor to accept this award on behalf of Campbell Soup Company. I am proud to be part of the legacy of Campbell's participation in AEF. This is a tremendous organization with a longstanding commitment to the craft of advertising and we're thrilled to be a part of it.

We're particularly pleased to be given this award in this time in our history. Advertising has a played a tremendous part in the reinventing of our company over the past few years. In 2001, just three short years ago, we were a company in urgent need of transformation. We had stumbled badly in the marketplace; we had lost our connection with our consumers and our customers; and we had repeatedly disappointed our investors. Between 1999 and 2000, our advertising budget had been slashed, our copy was inadequate on multiple fronts, and not surprisingly, our sales were declining. I am pleased to say that over the past three years we have rebuilt the company from top to bottom and put it back on a growth track. We have re-established our connections with our consumers and we've rebuilt credibility with the investment community. Restoring our advertising budget has been one of the most essential efforts to our transformation efforts. In partnership with the advertising agencies around the world, many of whom are here tonight, and under the expertise of our Vice President of Advertising, Paul Alexander, we have dramatically upgraded our copy and we have restored growth to our company.

Indeed, advertising has been at the heart of our revitalization efforts, and I guess it shouldn't be a surprise seeing as advertising has been at the heart of the value creation strategy for a long time. In fact, just this year, we're celebrating the 100th anniversary of our most renowned and celebrated advertising characters. It's hard to believe that the fresh faces of the Campbell's kids made their debut on the sides of street cars a hundred years ago right here in New York City.

Now as Brad mentioned, we have many other food brands which lend themselves to great advertising. Brands like Godiva, Pepperidge Farm, Goldfish Snacks, Prego Italian Sauce, Pace Mexican sauces, just to name a few, and of course V-8 beverages. With this type of portfolio we expect advertising to be critical to our renaissance.

So thank you for this special recognition. It will encourage us to continue to elevate our advertising in the years ahead. And before I sign off, I would like to again acknowledge Paula and the entire AEF team. Thank you for your continued good work, especially for your outreach to young people in colleges and universities and for the role you play in bringing brilliant people into such a wonderful field. Thank you, I wish you all a good evening. (Applause)

BARBARA WALTERS PRESENTS THE MEDIA AWARD

You know, earlier this evening when I stood up here I thanked so many of the advertisers tonight for advertising on our network. But Mr. Conant, I would like to particularly thank you because you talked about how your company had grown in the last few years, which is when you have been sponsoring The View (laugh).

ABC became a major AEF supporter, signing up in July 1984; just one year after the Foundation was established. This support has remained constant through ABC's mergers, first with Capital Cities, and now with the Walt Disney Company.

You saw the stars under your plate, now I want to talk about one of the stars at ABC. It is the major reason why I am here tonight because it is my great pleasure to present the media award to Alex Wallau. He is the President of Operations and Administration at ABC Television Network. But this is what Alex does for the company: he has direct oversight for ABC news, which means that he is my boss, God help him (laugh). He is also in charge of network sales, media relations, broadcast operations and engineering, and he makes the salads in the cafeteria (laugh).

Alex Wallau and Barbara Walters

Alex began his career with ABC in 1976 when he joined the sports division as Head of the On-Air Division. Then Alex went on to become a two-time Emmy winner for producing and directing ABC Sports Coverage. Then in 1986 he moved in front of the camera as ABC's boxing analyst, but he has had a couple of near knock-down punches along the way. I don't know if he wants me to talk about it, but I will because this is one of the most courageous men I know. He was diagnosed with cancer in 1987, and the doctors didn't know if Alex would live and if he did live they didn't think that he would ever talk again. In spite of years of pain, you would never know that Alex has had a bad day. This is a very strong, courageous and tough man, and I know this from experience. From time to time we have had our little skirmishes along the way such as when Alex wants me to do "this" but I want to do "that." Somehow, we have always worked it through. We had a year where we didn't talk (laugh). Then we had a wonderful dinner and fell in love all over again. Of course I will meet with you individually and tell you why I was right and he was wrong… (laugh). But seriously, I can talk to Alex. He is one of these people in the business that you can talk to. He is reasonable, thoughtful, and open to suggestions and has a wonderful sense of humor or I wouldn't have been able to say what I have tonight. This is why he has survived with such success in a very difficult business and a very difficult time. On a personal level, I think he knows how fond I am of him.

It is my great pleasure to present the 2004 Media Award to ABC Television Network and Alex Wallau. (Applause)

ALEX WALLAU'S ACCEPTANCE REMARKS

So I'm going to tell the reason we didn't talk… 20/20 had been on Friday and done very well, and in one of those tough scheduling decisions we decided to move it to another night. I had the job of calling Barbara and telling her she was losing the time slot she had prospered in and done such an amazing job for the network in. She invited me over to her apartment on Fifth Avenue and I arrived and she said, "Would you like tea or coffee?" and I said, "No thank you, I'll just have water." She said, "No, you'd be able to see the poison." (Laugh). As it turned out, she was right, 20/20 was returned to Friday night and remains on Friday night as one of the real jewels of our network.

Tonight is more meaningful to me because of Barbara's great acceptance to the invitation to serve as the hostess for the evening (applause) just as ABC News is all the more meaningful because of Barbara's amazing presence.

On behalf of Disney and ABC, our deepest gratitude to the AEF for your recognition tonight. It is always important to consider the source when you receive a compliment. When you consider the source of this award - David and his outstanding Board, Paula and the AEF staff - it is especially gratifying because of the extraordinary work which you do. The programs and initiatives which you've heard about earlier this evening are critical ones, and we are proud to be partners with you in moving forward in as powerful a way as possible.

I would like to take a moment to thank all of the people at ABC who have had the vision to understand the importance of your mission, and to also understand our joint responsibilities to use the power of broadcast television and the creative genius of the advertising industry to work in the public interest.

One person in particular drove our interest in this area. As CEO of Cap City at ABC, Tom Murphy was an absolutely first-rate role model for all of us at the network. Most years, our PSA schedule is an example of how we work together and many times with the Ad Council. Our PSA commitment equals that of all the other networks combined. Whenever we got off track and the bottom line became a little bit more important, Tom, with his amazing low key manner, got us back on course.

And finally the publishing commitment that Mike Eisner and Bob Iger have defined for Disney has been creative and really focused totally on education. The entirety of what Disney does in public domain with their foundation is all education and particularly creativity in education. And that commitment has made our partnership such a natural fit.

We are all blessed to be working in businesses that have such a profound impact on the world that we live in and particularly at a time when we are totally redefining ourselves for the future. We need the best and the brightest young people to be the drivers of the profound changes of our future. The AEF is a key player in getting that done and we are very proud to be your partner in this critical enterprise.

Thank you again for your recognition. (Applause)

DAVID BELL SAYS GOODNIGHT:

Alex, congratulations, Doug, Bob, Ed. It is our pleasure to recognize you and your companies.

It is my pleasure to thank all of you for being here. I want to thank especially Barbara Walters for agreeing to guide us through this evening.

This concludes our evening. Next year on June 15th, Ken Kaess, the Chairman of the Advertising Educational Foundation, has promised to go from $420 (thousand) to $600,000! I'm sure we'll all be there to support you Ken and to thank you as we go forward. Have a great evening! (Applause)

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