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Honors Night 2005 Honorees

From l to r: John J. Dooner, Jr., Chairman and CEO, McCann Worldgroup; James E. Burke, Chairman Emeritus, The Partnership for a Drug-Free America and Chairman Emeritus, Johnson & Johnson; Betsy D. Holden, President, Global Marketing and Category Development, Kraft Foods; Bob Wright, Chairman and CEO, NBC Universal

University Club



Good evening and welcome to Honors Night 2005. I'm Linda Sawyer, chair for this evening.

On behalf of the AEF Board and our Chairman of the Board, Ken Kaess, I'd like to thank everyone here for your resounding support. I'd also like to thank those who could not be in attendance this evening.

This year is truly a banner year for AEF. We have raised $615,000 which is 40% over last year. I believe this is a testament to the noble efforts that AEF is undertaking to address the most crucial issue facing all of our industries. Talent.

I think the incredible response this year is also due to our distinguished honorees representing their respective companies.

John Dooner of McCann Erickson … Betsy Holden of Kraft … and Bob Wright of NBC. In addition each year, AEF honors the outstanding achievement of an individual. This year we are honoring James Burke.

I would also like to say a special thanks to those of you that gave of your time to help make this evening such a success. In particular, I would like to thank Paula Alex of AEF, Nancy Nichols of Weber Shandwick and Joe Ripp of Time Warner.

On that note and without further ado, I'd like to introduce our special host for the evening, Chuck Scarborough. (Applause)

Anchor, NBC NewsChannel 4


Thank you. It's a pleasure to be involved with the Advertising Educational Foundation once again. Some of you may recall that I hosted AEF's 2003 Honors Night dinner. Looking out over the room tonight, it is obvious that Honors Night has grown. There are more of you here tonight than in 2003; there's lots of buzz and your support has dramatically increased.

Tonight's program indicates the AEF has been busy expanding its activities and its offerings to college students and professors through its programs and activities and, in particular, via its Website, aef.com.

Before we get to our award presentations, Paula Alex, AEF's Chief Executive Officer, would like to say a few words. (Applause)



Thank you, Chuck. We're delighted that you have joined us once again.

I would like to add my thanks to all of you for your support and participation this evening. And on behalf of the AEF Board, Ken Kaess, AEF Chairman, I extend our special thanks to Linda Sawyer for chairing this event and for guiding us to new heights. Another special thank you to Yahoo! and Wenda Millard for sponsoring tonight's reception.

Of course, I must add my thanks to Nancy and Joe, who have been involved in Honors Night from the beginning. To Giovanna Giordano, brand new to AEF this year, thank you and congratulations on a superb job overseeing all aspects of this event and for producing tonight's elegant program. Thanks also to AEF's small staff for their hard work and support.

Tonight's goody bag contains an assortment of fabulous items, which we are sure you will enjoy. It also includes a small white card with a blue pin for "Autism Speaks." Bob and Suzanne Wright co-founded Autism Speaks in February 2004. And AEF is pleased to call your attention to this very worthy endeavor.


To present AEF's Lifetime Achievement Award, please welcome last year's recipient, Ed Ney, Chairman Emeritus of Young & Rubicam. Ed Ney is widely regarded as one of businesses' leading advertising counselors and strategic marketers.

Ed Ney led Y&R for twenty years then served as U.S. Ambassador to Canada under the first President Bush; he initiated the Fulbright Award Program in Canada; he is a member of the International Advisory Board of the Center for Strategic & International Studies; and he is a trustee of the Bush presidential library.

Please welcome Ed Ney.



Good evening, and it is going to be a good evening.
As Winston Churchill once said, "It is a fine thing to
be honest, but also - to be right."

My good luck was to meet Jim Burke nearly 50 years ago at J&J Hqtrs., in New Brunswick, N.J. - his star was already rising. He was working on new products directly for General Robert Wood Johnson, the legendary Chairman of J&J.

The big business challenge to J&J - and Jim - was a terrible happening in Chicago in 1982, when a madman poisoned Tylenol pills that were being sold in the stores. Jim and his brain trust in New Brunswick immediately went into action, they picked up all the Tylenol in North America. Personally, he went on "60 Minutes", The Phil Donahue Show and others, and within three to four months, Tylenol was back as king again - actually selling better than ever before. Leadership at its best.

In the early/mid 80's Jim took on a great interest in our Advertising Educational Foundation, and has helped mightily over the years for this great organization that we honor tonight. Sprinting into the late 80's, Jim decided to help stop the growth of drug use in our country, particularly by young people.

His herculean efforts, with great help from others, brought forward the Partnership for a Drug Free America, which has been enormously successful. Jim is still working there, as an active Chairman Emeritus in the office and doing good things as usual.

For these monumental efforts over the years, Jim was awarded the Presidential Medal of Freedom in 2000, a great honor. And now, listen to this - FORTUNE had a cover story in 2003, titled "The Ten Best CEO's of All Time". Yes! You guessed it - Jim was No. 6 in that group. Extraordinary.

James, Paula Alex our boss at the A.E.F., will give you this honor that you so richly deserve.

Ladies and Gentlemen, Jim Burke - the best we've got.




Thank you.







(Segue to dinner.)


Thank you. I hope you enjoyed the dinner. We are going to start the second part of our program.

Here to present this year's Agency Award is Ann Fudge, Chairman and CEO of Young & Rubicam Brands, the 2003 recipient of this award. Ann joined the AEF Board in 2004, becoming the fourth Y&R CEO on the AEF Board.

Ann is an enthusiastic supporter of AEF programs. Most recently she has helped pave the way to a potential major funder of AEF's online exhibit on Race and Ethnicity.

Please welcome Ann Fudge.



In 1983, the very first supporter of the Advertising Educational Foundation was The Interpublic Group of Companies, parent of McCann Erickson. In fact, Gene Kummel, McCann's Chairman at the time, was a founding AEF board member who spearheaded fundraising and served for three years as AEF chairman.

From the beginning, McCann has been an invaluable supporter of the AEF and its programs, continually providing representation on the AEF Board; participating in its on campus speakers program with seasoned executives from McCann's ranks. In addition, the Agency has hosted professors virtually every summer since the AEF began the Visiting Professor Program.

Today, almost 23-years later, McCann Worldgroup continues the tradition established in 1983. Formed in 1997 by John Dooner, Chairman and Chief Executive Officer, McCann Worldgroup includes McCann Erickson Worldwide, the world's largest advertising agency network. It is comprised of companies with expertise in many areas.

Whenever AEF needs assistance, McCann has come through. Most recently, McCann gave its support to the AEF's new project, an online curriculum textbook, "Advertising and Society."

On behalf of AEF, it is a pleasure to present AEF's 2005 Agency Award to McCann Worldgroup and its Chairman, CEO, John Dooner for continued support of AEF and for upholding high industry standards.



Thank you, Ann.

And thank you, Gene Kummel.

As Ann mentioned, in the early days of the AEF, Gene spearheaded fundraising. The results included his securing a $12 million corpus donation from agencies, advertisers, media companies and sports leagues.

What is especially remarkable about this accomplishment is that ever since then, with a few exceptions, the AEF has operated off the interest generated from this donation. Not from annual dues. That's quite a legacy.

Gene believed passionately that the future of our business depended on being proactive about attracting young talent. And today, the need to reach out to the next generation is more urgent than ever.

We are living in an increasingly media-savvy and skeptical age. We need fresh thinking about how to establish connections with the young adults who will power our future.

Additionally, as advertising intersects with other forms of communications -- and with new forms of communications - our business success will depend on creative, media and account people who are truly fluent in, and comfortable with, all communications options.

This is a complicated and exciting time for us. It is also a time of transition. It is critical that we engage today's brightest and most creative students, help them understand our expanding needs and challenges. And inspire them to join us.

I am proud of the fact that McCann has hosted a visiting professor each year for the past 15 years. That 7 of our senior executives currently participate in the AEF's Speakers Program on college campuses. That my colleague Nina DiSesa is one of 4 AEF Vice-Chairs.

And I am proud that McCann continues to honor Gene Kummel's vision.

On behalf of McCann, I thank the AEF very much for this award. (Applause)


Presenting this year's Advertiser Award is Mark Sarvary, Executive Vice President and President-Campbell North America, the recipient of last year's Advertiser Award.

Mark oversees Campbell's four North American business units, including its U.S. Soup, Sauces and Beverages businesses, Pepperidge Farm, Godiva, and its Away from Home, Canada, Latin America and Mexico businesses. In fact, you will find a Godiva surprise in tonight's goody bag.

Please welcome Mark Sarvary.



Tonight I have the pleasure of helping to honor a company that has been active with the Advertising Educational Foundation for more than two decades.

It was October 1984, not quite one year after AEF was established, that General Foods Corporation first pledged its support of the AEF Mission and CEO Jim Ferguson joined the AEF Board.

Three years later, after merging with General Foods, Kraft also pledged its support of the AEF Mission. Michael Miles, then President and CEO of Kraft, joined the AEF Board. And in 1988, following its acquisition of Kraft/General Foods, Philip Morris also pledged its support.

Today, Kraft Foods' products are found in more than 150 countries, with well known brands including Kraft cheese, Jacobs and Maxwell House coffees, Nabisco cookies and crackers, Philadelphia cream cheese, Oscar Mayer meats, Post cereals, and Milka chocolates.

And while they are actively advertising those products, Kraft and its employees are also active AEF participants and supporters, helping to enrich the understanding of advertising throughout the industry. Barbara Ford, Kraft's Vice President of Advertising, is on the Board of AEF and was a member of the Finance Committee. Kraft representatives have served as members of the AEF Speakers Program on campus. They also have hosted visiting professors, giving educators the opportunity to experience the marketing and advertising process first-hand.

Betsy Holden is Kraft's President of Global Marketing and Category Development. She has been with Kraft for close to 25 years, and in her current role, she leads the company's worldwide growth agenda across five consumer sectors. Betsy also has responsibility for managing global marketing resources, new product development, and Kraft's global health and wellness initiatives.

It is my honor, representing the 2004 award winner Campbell Soup Company, to introduce Betsy Holden, who will accept the 2005 AEF Advertiser Award on behalf of Kraft Foods.



Thank you Mark, for that gracious introduction.

On behalf of Kraft, I want to sincerely thank the AEF for this honor.

As Mark noted, for the past 21 years, we have partnered with the foundation and supported its educational initiatives. That's because we believe advertising can be one of the most powerful, positive tools we have to build our brands and create value for our consumers, customers and shareholders.

Education is a personal passion of mine. I started my career as an elementary school teacher -- teaching fourth grade -- and then later switched to a career in business. So, I have a special place in my heart for educators, and an immense respect for those who help shape and guide students of all ages.

I have seen first-hand, from grade school to graduate school, the interest and enthusiasm that can be generated when students gain greater exposure to advertising. My 14-year-old daughter, after spending the day shadowing me - which included spending time at an agency, said: "Mom, I don't want to do what you do, but advertising really seems like an interesting career."

We at Kraft are very proud of our association with AEF and the opportunities we've had to make a difference.

One example that really stands out is our participation in the Foundation's "Inside Advertising" Speakers Program. Several of our Kraft executives have spent time with students, on campus…as ambassadors.

As you might expect, some of these students are very skeptical - of business in general and advertising in particular. Yet, we've heard from professors, our people, and the students themselves, how this outreach is helping… to fuel the fires of some of the best and brightest to consider a career in advertising.

It's also providing more personal and realistic perspectives on what it means to work in advertising. And, these efforts are leading to thoughtful discussions on the issues, such as the changing media landscape and the responsible use of advertising.

In today's challenging business environment, we are all striving to accelerate growth. AEF's commitment to enriching the understanding of advertising is more critical than ever - and our collective involvement is absolutely essential.

Thank you again for honoring Kraft. We look forward to continuing our work together. (Applause)


Tom Murphy is Chairman and Chief Executive Officer Emeritus of Capital Cities/ABC, now ABC, Inc., the recipient of last year's Media Award.

For 24 years - - from 1966 to 1990 - - Tom Murphy was Chairman and CEO of Cap Cities/ABC. In 1990, he relinquished the CEO title to Daniel B. Burke, brother of Jim Burke, tonight's Lifetime Achievement honoree. He returned in 1994 for two years, retiring a second time in 1996 with The Walt Disney Company merger. Tom is also a retired member of The Walt Disney Company's Board of Directors.

Prior to joining Capital Cities, Tom had several years' experience as an account executive with Kenyon & Eckhardt advertising and at Lever Brothers Company. He is the former Chairman of the Board of Trustees of Save the Children.

Please welcome Tom Murphy.


I am so pleased to be here tonight. As a 50-year veteran of the industry, I always felt so fortunate to be in the midst of a business so vital to our economy and our country - a business that was so interesting and had such vitality - and best of all, a business that is so much fun.


Our largest shareholder at Capital Cities / ABC, Warren Buffett, used to tell us that the most important thing was to surround ourselves with people who had brains, energy and integrity - and if they didn't have the third one, the first two didn't matter.

The true test of any industry is always the quality of the individuals you are able to attract. Fortunately in that regard, we've had the support of the Advertising Educational Foundation, a terrific advocate, educator and recruiter for more than two decades.

The Foundation's programs have gone a long way to increase understanding of the important role advertising plays in our society … and to help direct many of the best people on that career path.

Tonight's recipient of the Media Award - NBC Universal - has been a loyal corporate friend of the Advertising Educational Foundation and an ardent proponent of its mission. NBC was the first major broadcast company - in 1984 - to support the Foundation.

So now it is my great pleasure to present the Foundation's Media Award to Bob Wright - despite the fact that he continually cleaned my clock when I headed ABC!...Don't think for a second that I've forgotten, Bob!

I can tell you through the tears that in the almost 20 years Bob has headed NBC, it has been number one .. THIRTEEN times in the prime time ratings. And THIS from a so-called "GE GUY" who, the press said, would never understand television. Bob - you were a wolf in sheeps' clothing!

Bob also defied industry norms by holding onto a network job for more than a couple of years - and adding company after quality company to grow it into one of the most successful media empires in the country. His record of business success speaks for itself. But his generosity of spirit may be largely unsung.

His acts of personal kindness are legendary among friends, family and employees. And his efforts on behalf of causes from autistic children to the Inner City Scholarship Fund of Connecticut are also impressive. Even Don Imus has nice things to say! (pause) … I have to tell you, Bob - this concerns a lot of us…

Bob, we've been lucky to have you as one of the principal navigators of our business. We want you to come forward to receive this award. And while you're doing that, we also want to pay tribute to your wife Suzanne, for her commitment and dedication and untold hours supporting our business. Like you, she listens to people, and responds, and has a heart, and we are grateful for her contributions as well.

Bob, we very much appreciate your work and so many others at your company, past and present … who have shared the mission of the Advertising Educational Foundation. Please accept this year's Media Award on behalf of NBC Universal. (Applause)


Thank you, Tom.

I'm pleased to accept this award on behalf of NBC Universal, which has been at the forefront of this industry for nearly 80 years.

We made history a year ago with our record-breaking upfront. This year, we decided to make history again - we just went in the other direction.


I want to congratulate my fellow honorees, Betsy [Holden] and John [Dooner]. It occurred to me that in our three companies - Kraft Foods, McCann Worldgroup, and NBC Universal - you have before you the entire history of the broadcast industry.

We have relationships that go back more than half a century … and that have continued to be strong and productive up to this day.

Kraft - in partnership with J. Walter Thompson - was responsible for the first live drama on network television, the Kraft Television Theatre, which premiered on NBC in 1947.

This was, by the way, the first show that gave marketers dramatic proof of the value of broadcast television as an advertising medium. Kraft used the show to introduce McLaren's Imperial Cheese - the first pre-sliced cheese - and the commercials were so successful that Imperial Cheese was flying off grocers' shelves.

As for John's company … McCann Erickson produced shows for NBC Radio as long ago as 1930, including the big hit "Let's Dance," which introduced the nation to a clarinet player named Benny Goodman. Grant Tinker - one of the most gifted television executives in history - spent some of his most formative years at McCann Erickson in the 1950s. And the legendary Pat Weaver -- creator of the Today show, the Tonight Show, and the entire business model of television advertising - came to NBC from Y&R in 1949, and left the network in 1956 to become chairman of McCann Erickson.

So we have a long shared history, based on collaboration and cooperation. But we aren't looking backward -- our focus is on the present and the future.

I don't have to tell this room that our industry is changing rapidly. Technology is changing every aspect of our business - consumer acceptance of DVRs … a robust Internet ad market … an intense focus on the possibilities of product placement. These trends are real game-changers.

As the industry evolves, so will NBC Universal and so will our relationship with all of you.

In my 19 years at NBC, we have had the opportunity to serve the advertising community to the tune of about $100 billion in advertising revenue collected over this time frame.

We've faced many challenges together, both economic and legislative. Many of you remember the close call we had 15 years ago or so in Florida, when the state tried to tax advertising as a new revenue source. We prevailed against that effort … but the battles are constantly renewed.

Real threats continue in Congress with direct-to-consumer pharmaceutical ad restrictions and even efforts to restrict ads for certain food categories.

These issues demand our vigilance. But they also demand our creativity. Because that's what really drives this industry. Without a continued flow of creativity, your clients won't see results … and business will turn elsewhere. If we maintain our creative edge, we will continue to grow, prosper, and strengthen our mutual relationship.

Because even with all the change in this industry, some things will remain the same. Businesses will still launch new products … they will still need to reach their customers … and they will still rely on the breadth and power of NBC Universal to do so.

Thank you. (Applause)


Congratulations Bob, Betsy, John and Jim. It is AEF's pleasure to recognize you and your companies.

It is my pleasure to thank all of you for being here. And thank you, Chuck Scarborough, for guiding us through the evening.

We look forward to seeing you at next year's Honors Night. Have a great evening! (Applause)


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