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Top Marketers Discuss Advertising's Role in Building their Businesses and Brands

Burt Manning, Chairman Emeritus, J. Walter Thompson Company, conducts videotaped interviews. Topics include: Why use an advertising agency? Are ad agencies important to a marketer's business? Are client/agency relationships important? Will advertising agencies continue to have an important role in the future? (Interviews conducted in 1999-2000).

View video interviews with these executives:
By Burt Manning, Chairman Emeritus, J. Walter Thompson Company
Robert Eckert
President and CEO, Kraft (approx. 15 minutes)
Alan Hassenfeld
Chairman and CEO, Hasbro, Inc. (approx. 5 minutes)
Herb Kelleher
Chairman, President & CEO, Southwest Airlines (approx. 12 minutes)
John Pepper
Chairman, Procter & Gamble (approx. 12 minutes)
Steve Sanger
Chairman and CEO, General Mills, Inc. (approx. 16 minutes)

AEF is grateful to the American Association of Advertising Agencies (AAAA) and to the participants for giving their permission to share this valuable information with aef.com users.