Questions for Alan Hassenfeld
Chairman/CEO, Hasbro, Inc.
(approx. 5 minutes)
- Why do you use advertising agencies?
- Why not use other outside marketing/communications
sources? Consultants for example.
- Is there anything unique agencies do or have done
- Agencies and strategy/timing comment that Alan
- What does the agency have to do to earn the relationship?
- Do advertising agencies have a future?