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Top Marketers Discuss Advertising's Role in Building their Businesses and Brands
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Interview Guide

Questions for Alan Hassenfeld
Chairman/CEO, Hasbro, Inc.
(approx. 5 minutes)

  1. Why do you use advertising agencies?
  2. Why not use other outside marketing/communications sources? Consultants for example.
  3. Is there anything unique agencies do or have done for Hasbro?
  4. Agencies and strategy/timing comment that Alan answers…
  5. What does the agency have to do to earn the relationship?
  6. Do advertising agencies have a future?