Questions for John Pepper
Chairman, Procter & Gamble
(approx. 12 minutes)
- Why does P&G use advertising agencies?
- Is there anything unique that agencies do for P&G?
- What about using other resources instead of the
agencies (for strategies as an example)?
- Have you actually, personally seen agencies deliver
- How do you get the most value from agencies?
- What's the CEO's role?
- How do you see the future for advertising agencies?