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Advertising Associations

Ad Council
The Ad Council is the largest source of public service advertising in the country and is credited with creating the category of public service advertising.

Ad Council Educational Resources
The Ad Council has created this centralized site for anyone looking to use their PSAs and resources for instructional use. You’ll find links to PSAs, historical campaigns, research reports and much more.

Advertising Research Foundation
The ARF develops and maintains programs and publications designed to advance the state-of-the art of advertising, marketing and media research.

Advertising Self-Regulatory Council
Protects and informs the consumer, resolves marketplace disputes and fosters public confidence in truthful advertising.

American Advertising Federation
The AAF helps to develop the industry's present and future leaders by offering educational programs through a network of advertisers, advertising agencies, media companies, local advertising associations and college chapters.

American Association of Advertising Agencies
To improve and strengthen the advertising agency business in the U.S. The AAAA acts as an advocate of advertising contributions to the economy and serves member's needs for information, management counsel and professional development.

American Marketing Association
The AMA promotes education and assists in the personal and professional career development among marketing professionals, and to advance the science and ethical practice of marketing disciplines.

Asian American Advertising Federation
The mission of the 3AF is to grow the Asian American advertising and marketing industry, raise public awareness of the importance of the community and further the professionalism of the industry.

Association of Hispanic Advertising Agencies
AHAA is the only trade organization of its kind to be established specifically to grow and strengthen the Hispanic advertising industry.

Association of National Advertisers
Acts as a catalyst in bringing together industry leaders, advertising, marketing and communication professionals and members of other trade associations to confront pressing issues and explore emerging ideas critical to our industry.

Interactive Advertising Bureau
The IAB is the leading online advertising association with over 300 active members, and was founded in 1996. Its activities include evaluating and recommending standards and practices, fielding research to document the effectiveness of the online medium and educating the advertising industry about the use of online advertising. A global organization, the IAB's members include Canada, and Europe, and the organization is also expanding into Asia and Latin America

International Advertising Association
Promotes the role and benefits of advertising as the vital force behind all healthy economies and the basis for a diverse, independent media and an open society.

The Direct Marketing Association
The Direct Marketing Association is the oldest and largest trade association for users and suppliers in the direct, database and interactive marketing fields.

The Partnership at DrugFree.org
The Partnership's mission is to reduce demand for illegal drugs by changing public attitudes about drugs. To demoralize drug use by making use less glamorous and less acceptable.

World Advertising Research Center
WARC is the most comprehensive knowledge database available for the worldwide advertising, marketing and media industries.

World Federation of Advertisers
The World Federation of Advertisers is a unique, worldwide network, with a dual membership - nearly 50 National Advertisers Associations and around 30 Corporate Members - comprising several thousand businesses operating in a wide spectrum of sectors at national, regional and global levels.

eMarketing Association
The professional association for companies and individuals involved in the practice of e-marketing and the integration of online and offline marketing.

 

Advertising Affiliations

Center for Communication

Direct Marketing Educational Foundation
To expand direct and interactive marketing education and to attract new talent, the Direct Marketing Educational Foundation conducts programs for students and professors.

Duke University, The Hartman Collection

Magazine Publishers of America
MPA is the industry association for consumer magazines. Provides resources, links, fact sheets and other information about magazine circulation and other topics.

Museum of Broadcast Communications

Radio Advertising Bureau

The Paley Center for Media
Formerly the Museum of Television & Radio

The Public Service Advertising Research Center

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