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Advertising Associations

Ad Council
The Ad Council is the largest source of public service advertising in the country and is credited with creating the category of public service advertising.

Advertising Research Foundation
The ARF develops and maintains programs and publications designed to advance the state-of-the art of advertising, marketing and media research.

Advertising Self-Regulatory Council
Protects and informs the consumer, resolves marketplace disputes and fosters public confidence in truthful advertising.

American Advertising Federation
The AAF helps to develop the industry's present and future leaders by offering educational programs through a network of advertisers, advertising agencies, media companies, local advertising associations and college chapters.

American Association of Advertising Agencies
To improve and strengthen the advertising agency business in the U.S. The AAAA acts as an advocate of advertising contributions to the economy and serves member's needs for information, management counsel and professional development.

American Marketing Association
The AMA promotes education and assists in the personal and professional career development among marketing professionals, and to advance the science and ethical practice of marketing disciplines.

Asian American Advertising Federation
The mission of the 3AF is to grow the Asian American advertising and marketing industry, raise public awareness of the importance of the community and further the professionalism of the industry.

Association of Hispanic Advertising Agencies
AHAA is the only trade organization of its kind to be established specifically to grow and strengthen the Hispanic advertising industry.

Association of National Advertisers
Acts as a catalyst in bringing together industry leaders, advertising, marketing and communication professionals and members of other trade associations to confront pressing issues and explore emerging ideas critical to our industry.

Interactive Advertising Bureau
The IAB is the leading online advertising association with over 300 active members, and was founded in 1996. Its activities include evaluating and recommending standards and practices, fielding research to document the effectiveness of the online medium and educating the advertising industry about the use of online advertising. A global organization, the IAB's members include Canada, and Europe, and the organization is also expanding into Asia and Latin America

International Advertising Association
Promotes the role and benefits of advertising as the vital force behind all healthy economies and the basis for a diverse, independent media and an open society.

She Runs It
Formerly known as AWNY, their mission is to empower women in advertising, marketing and communications to achieve personal and professional fulfillment at each stage of their careers.

The Direct Marketing Association
The Direct Marketing Association is the oldest and largest trade association for users and suppliers in the direct, database and interactive marketing fields.

The Partnership at DrugFree.org
The Partnership's mission is to reduce demand for illegal drugs by changing public attitudes about drugs. To demoralize drug use by making use less glamorous and less acceptable.

World Advertising Research Center
WARC is the most comprehensive knowledge database available for the worldwide advertising, marketing and media industries.

World Federation of Advertisers
The World Federation of Advertisers is a unique, worldwide network, with a dual membership - nearly 50 National Advertisers Associations and around 30 Corporate Members - comprising several thousand businesses operating in a wide spectrum of sectors at national, regional and global levels.

eMarketing Association
The professional association for companies and individuals involved in the practice of e-marketing and the integration of online and offline marketing.


Advertising Affiliations

Center for Communication

Duke University, The Hartman Collection
The John W. Hartman Center contributes to the study of sales, advertising and marketing in society by preserving historical archives and sponsoring related programs at Duke University.

MPA-The Association of Magazine Media
MPA is the industry association for consumer magazines. Provides resources, links, fact sheets and other information about magazine circulation and other topics.

Marketing Edge
To expand direct and interactive marketing education and to attract new talent, Marketing Edge conducts programs for students and professors.

Radio Advertising Bureau

The Paley Center for Media
Formerly the Museum of Television & Radio