On-Campus
Exhibits
Industry
About AEF | Newsletter | Site Map | Legal | Advanced Search
 
Print Version

Industry Reference

Ad Age On Campus
Ad Age has created Ad Age On Campus as a forum to help students understand the opportunities available in marketing and media, and to prepare you as you embark upon your career. Ad Age is your go-to resource for the latest news, insight and analysis into the world of marketing and media.

AAAA Bookstore
The AAAA Bookstore is a highly valuable and detailed compilation of surveys, research, best practices, conference highlights, and other insights.

AAAA Diversity Programs
AAAA Diversity Programs are intended to increase the representation of multicultural professionals in the agency business to better produce advertising that reflects the changing ethnic and racial composition of the consumer population of the United States.

AAF Mosaic Center
The primary objective of these principles is to increase the representation of people of color throughout the ranks of our business, to help companies achieve growth by leveraging multicultural and targeted ethnic marketing communications and to promote fair competition.

ANA Newsstand
ANA publications cover key topics ranging from marketing accountability, brand building and integrated marketing communications to issues on advertising law, agency relations and compensation structures.

ARF Journal of Advertising Research

About.com/Advertising
About.com's guide to the advertising industry.

AdBuzz.com
Contains useful and interesting information and links.

AdRespect
A collection of advertising with gay, lesbian, bisexual, and transgender themes in mass, trade, and LGBT-media, along with other resources.

AdsGuide.com
AdsGuide is a comprehensive directory and search engine for Internet advertising and marketing.

Advertising Hall of Fame
A virtual museum celebrating the extraordinary men and women who have made significant contributions to advertising and society.

Agency ComPile
Searchable directory includes advertising, public relations, direct marketing, interactive, design, sales promotion, yellow pages, recruitment and media buying agencies. Information that can be found on agencies includes in-depth profiles, work samples and case histories. Great for ideas of what your portfolio should aim to include.

Cause Marketing Forum
A resource center for anyone studying cause-related marketing, including useful background information, white papers and case studies.

Creativity
Creativity offers subscribers a growing database of the best creative work in the industry.

Ihaveanidea
An online resource for global advertising professionals and lovers to share their knowledge and experience.

KnowThis.com/Marketing Virtual Library
Offers a resource for marketing basics, market research, Internet marketing, advertising and more.

The Agency Red Book
Advertising REDBOOKS provide competitive intelligence and prospecting data to media companies, advertising agencies, manufacturers, advertising services and suppliers, libraries and more.

The Wharton Future of Advertising Program
Mission is to act as a catalyst for deeper insights, bolder innovation, and broader positive impact of advertising. Site has video interviews and presentations of industry executives.