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(05/21/08)
A recent study revealed that more than two-thirds of gay and lesbian consumers said they were more likely to buy from a company they consider gay-friendly.
(05/19/08)
Most doctors dislike DTC ads, because the campaigns typically place marketing ahead of education.
(05/14/08)
Major woman-targeted media companies are offering more and more touchpoints for their advertisers' brands to integrate into women's lives, from online games to experiential efforts.
(05/08/08)
Damned if you do: Cause efforts become ammo for the critics.
(04/30/08)
Advertisers are creating more quirky inserts for magazines, from samplings of shampoo and perfume to bits of music and taste strips.
(04/28/08)
Companies experiment with an age-old advertising tactic to DVR-proof their messages.
(04/17/08)
Bashing fathers and husbands isn't the right way for marketers to sell products.
(03/24/08)
Web companies in the advertising business have spent the last few years busily courting advertising agencies to persuade them to shift their clients’ ad dollars to the Internet.
(03/20/08)
Any web ad is more addressable, more measurable than its equivalents in broadcast and print, but, at the same time, there are big questions about how to measure them.
(03/14/08)
Setting up dad as the punch line is easy in a world where taboos have vanished and entertainment sells everything.
(03/13/08)
Anybody who searches for information on such disparate topics as iron supplements, airlines, hotels and soft drinks may see ads for those products and services later on.
(03/06/08)
Touting programs that benefit humanity offers big payoff for marketers.
(03/04/08)
(03/03/08)
Forty years after the debut of Sesame Street, it is once again time to rethink the way we expose kids to media.
(02/26/08)
Student Call for Entry for the 2008 Radio-Mercury Awards.
(02/21/08)
(02/18/08)
Print ads present a unique challenge for marketers because they don't typically have "sound or motion," the two things that tend to make ads stand out.
(02/15/08)
Because of the difficulty in measuring success of mobile campaigns, combined with the confusing abundance of forms, most advertisers haven't ventured much beyond the test stage.
(01/31/08)
Contestants in reality shows are usually more willing to pitch products than the actors in scripted programs.
(01/28/08)
According to a Kaiser, half of the ads aired early in the morning when the TV audience is smallest.
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