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Dot-com Ad Spending Soars

Advertising spending by dot-com companies soared by 500 percent at the start of the fourth quarter, according to a report released yesterday, with network television the main beneficiary of the increased outlays before the holiday shopping season.

Competitive Media Reporting, a New York firm that tracks ad spending, said Internet companies spent $473 million on advertising in October. The one-month total was greater than the combined ad expenditures of the first two quarters of the year.

 

Author Unknown, Newsday. February 10, 2000

Copyright © 2000 Newsday. All rights reserved.