The Massachusetts Department of Public Health Wednesday assigned a pair of agencies to develop campaigns to help curb smoking among minority men and women.
Geovision, Boston, and Causemedia, Watertown, Mass., both minority-owned firms that have worked on state business in the past, were tapped after separate, concurrent reviews. Geovision will target adult male smokers. Causemedia will appeal to women and teenage girls.
The 15-month contracts are funded by the master settlement between the tobacco companies and state attorneys general. The minority outreach budget is more than $6 million.
The assignments have no impact on Arnold Communications, Boston. Arnold has handled the state’s eight-figure tobacco control effort since 1993 and last year won the national American Legacy anti-smoking account.
David Gianatasio, April 5, 2000, Adweek Online
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