Outdoor ad spending climbed 9.4% last year to $4.8 billion, despite the departure of tobacco marketers, according to the Outdoor Advertising Association of America. OAAA noted that dot-coms spent more than $100 million on the medium, representing 2.1% of 1999 total spending on outdoor. A year earlier, dot-coms spent just $13 million.
Author unknown, Advertising Age. April 10, 2000.
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