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L.A. Times Ads Spur Newsroom Petition

Some 200 editorial employees of the Los Angeles Times signed a petition late last week to protest the paper’s new multimedia ad campaign, scheduled to launch on Sunday.

The ads are meant to spotlight readers' emotional connection to the Times by juxtaposing dramatic images, such as sunbathers with a dead soldier in Kosovo and bikini-clad blonde women with Muslim women in chadors.

The petition, written by reporter Henry Weinstein, stated that the bikini/chador ad is offensive to both groups because it ignores the diversity of Southern California and plays to stereotypes. "Is the ad supposed to mean the blondes are 'us' and the Muslim women are 'them?’" asks the petition.

Jim Helin, the paper's chief marketing officer, was expected to meet with editorial employees to hear their concerns, a spokesman for the paper said Friday.


unknown, April 17, 2000, (Editor & Publisher)

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