Travis Roy, the former Boston University hockey player paralyzed during a game nearly five years ago, makes an appeal for animal testing in PSAs for the Foundation for Biomedical Research. In the effort crafted by &Wojdyla, Chicago, Roy considers his skates and sticks and says, "No doubt about it. I'll use those things again." The graphics read, "Virtually every medical advance has been the result of animal research. Virtually every future advance will be, too." Stephanie Boyles, director of policy and communications for the People for the Ethical Treatment of Animals, blasted the effort. A foundation spokeswoman said: "Other groups use their celebrities" in PSAs; so Roy's appearance was appropriate, she said.
n/a, ADWEEK. May 29, 2000
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