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China to Introduce Law on E-advertising

New Internet regulations to curb fraudulent advertising, on-line dealings and other abuses of the Internet is likely to be introduced by the end of this year, said an official with the State Administration for Industry and Commerce.

Wang Jinjie, deputy director of the SAIC advertising supervision department, said the new rules will help regulate online advertising and e-business that is booming in China.

Cheating in online deals and false and misleading advertisements have seriously endangered consumers' interests and hampers the development of domestic Internet industry, Wang said.

Earlier this year, the administration started making revisions to the current regulation to include new rules targeting electronic crimes. Registration work has started with a number of famous Webs in Beijing, Shanghai and Guangdong.

"Later this year, the administration will unveil the new regulations regarding e-advertising," Wang said.

When the new rules are posted, the administration will begin to verify the business licenses of e-dealers. "Only those e-deals with business licenses are allowed to create advertisement on-line, " Wang added.


Xinhua, June 19, 2000, (Xinhua) via NewsEdge Corporation

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