(The Hollywood Reporter) Auto insurance company Geico has dropped its advertising from Premiere Radio Networks' hot-button call-in advice show "The Dr. Laura Schlessinger Program."
"We decided to take those marketing dollars and use them elsewhere," Geico spokesman Walter Smith said Friday. "My understanding is that there were 700 e-mails (about Schlessinger), but those were pro and con. We have been looking at this for probably three and a half to four weeks."
Geico is the latest national advertiser to pull back from buying time on Schlessinger programming since gay and lesbian activists began a concerted effort against this fall's "Dr. Laura" TV talk show from Paramount Domestic Television.
The radio ad drop took effect July 1 for Geico, the nation's sixth-largest private-passenger insurer with 5 million policyholders, 18,600 employees and $9 billion in assets.
In May, prominent TV advertiser Procter & Gamble dropped its radio ads and its planned TV ad buys with Schlessinger and last month reiterated that position to displeased conservative Christian activists who support Schlessinger.
unknown, ADWEEK. July 10, 2000
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