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Radio-Mercury Awards Debuts Annual College Award In The Upcoming 2003 Competition
Winning School to Receive $2500 Cash Prize

The Radio-Mercury Awards has introduced an annual $2500 College Award that will expand awareness about Radio creative to the college community and encourage the effective use of Radio creative to reach and motivate consumers. The Radio-Mercury College Award will make its debut as part of the upcoming 2003 competition.

Each year, the Radio-Mercury Awards rewards excellence in Radio commercials, giving more than $150,000 in prize monies, including the coveted $100,000 Grand Prize, to the creators of America's best Radio advertising.

The new Radio-Mercury College Award will be open to colleges and universities with no limit on the number of entries that can be submitted. Individual students are not eligible. The $2500 cash award and Trophy will also be presented to the winning school. English and Spanish-Lanquage entries may be submitted. The College Award entry fee will be $30 per commercial entry.

"We want to recognize and reward the best college-produced Radio commercials with a $2500 donation to the winning school," said Gary Fries, Co-Chairman of the Radio Creative Fund and President and Chief Executive Officer of the Radio Advertising Bureau. "It is imperative to our industry that graduating creative students enter the work force with knowledge on how to develop commercials that maximize Radio's ability to deliver results for clients."

More information on the Radio-Mercury Awards is available online at www.radiomercuryawards.com by e-mail at mercury@rab.com or by phone at 212-681-7207. Download the Entry Form. The 2003 Radio-Mercury Awards entry deadline has been extended to May 15th to better accommodate school schedules and semester breaks.

The Radio-Mercury Awards were established in 1992 to encourage and reward the development of effective and creative Radio commercials. Approximately 11,000 commercials have competed for over $2.1 million in prizes. The Radio-Mercury Awards are governed by the Radio Creative Fund, a non-profit corporation funded by the Radio industry.

Listen to past Grand Prize Award Winning commercials.



Lisa Ingrassia, Radio Mercury Awards

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