One of the most important activities of the ARF is the annual David Ogilvy
Awards. We named these awards after David Ogilvy because of his dogged
defense of the critical role advertising research in pointing to the best
advertising strategy, message and tonality.
Now in its 12th year of conception, the David Ogilvy Awards are still
the only awards in the marketing community that celebrate the significant
contribution that creative and intelligent research can make to marketing
success. Having an ARF David Ogilvy Award trophy in your office reveals
to your clients and prospects that you and your team can produce marketplace
This year the ARF David Ogilvy Awards features expanded categories offering
additional chances to be a winner. The awards this year celebrate the
role that intelligent research can play in developing marketing and advertising
programs that deliver superior ROI.
The 2006 ARF David Ogilvy Awards will be given in four categories (Service/Retail/Media,
Considered Purchases, Package Goods and Business to Business). Additionally,
this year we’re introducing The Ogilvy Innovator Award recognizing breakthrough
innovation in any dimension (creative, media, research, etc.) of a successful
The 2006 Ogilvy Awards will recognize campaigns which leveraged research
insights to produce returns on investment, particularly those involving
integrated marketing campaigns.
here for more information and to download an entry form.
Lisa Malone, ARF
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