Since its debut in 1978, ADWEEK has covered the most notable, poignant and groundbreaking developments in the advertising, marketing and media industries. Now turning 30, Adweek celebrates the best in those industries with a special issue that looks at today’s big-picture thinking combined with an examination of the key developments, game-changing campaigns, and big ideas from the past three decades. Adweek’s special 30th anniversary issue is available now in print and online at adweek.com.
"There have been so many classic advertising moments and developments throughout the past 30 years, and Adweek has been there to cover them every step of the way," said Alison Fahey, Publisher and Editorial Director of Adweek. "This special anniversary issue is a celebration of not only Adweek’s continued value and significance in the industry, but also a salute to the industry itself.”
Mike Chapman, Editor of Adweek added, “Adweek’s 30th anniversary issue is a “cover-to-cover” celebration of the past, present and future of advertising, marketing and media. It is jam-packed with photos, features and opinion pieces, and gives our audience an opportunity to hear from industry luminaries about how things have changed and what’s in store for the future.”
Lead Story: The 30th anniversary issue kicks off with a comprehensive story on the evolving media-consumption habits of consumers. Editor-at-Large Noreen O'Leary analyzes exclusive new data from Ball State University, and takes stock of the role of marketers in a world of exploding media choice and consumer appetite for content.
Feature Stories: Adweek’s digital and media editors, Brian Morrissey and Steve McClellan, team up on a story about the future of TV; veteran Adweek editor Mark Dolliver explores how pop-culture tastes have changed, or not, over the past 30 years; Adweek creative editor Eleftheria
Parpis examines the idea of storytelling in advertising, and how agencies are experimenting with different kinds of narratives to drive emotional engagement; and Adweek ad critic Barbara Lippert reveals her selections for the three most defining ad campaigns from the past three decades. Also, renowned creatives Cliff Freeman, Jeff Goodby, Gerry Graf and Mark Wnek pick their favorite ads.
Special Photo Portfolio: The centerpiece of the issue is a photographic portfolio featuring 30 of the most influential executives in advertising, marketing and media today. Continuing Adweek's tradition of exclusive photo-portrait packages in its anniversary issues, this portfolio features a wide range of executives whose work has reshaped their industries, and whose vision will be felt broadly across the business for years to come.
Guest Columns: The special issue also features guest opinion pieces from industry luminaries Nina DiSesa, Bob Greenberg, Fred & Farid and architect, Clive Wilkinson, and a selection of the best quotes from Adweek's pages through the years.
A special 30th anniversary microsite at adweek.com/30 features the print stories, along with special video content. In addition to Q&As with some of the 30 influentials featured in the photo portfolio, the videos include "Tales from the Trenches"—amusing anecdotes from Jerry Della Femina, Cliff Freeman, Bob Jeffrey, Tom Carroll and others about their colorful careers in advertising.
For more information on the 30th anniversary issue or to book an interview with an editor, please contact: Marisa Grimes, email@example.com; 646-654-5759.
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AdweekMedia is owned by Nielsen Business Media, part of The Nielsen Company, a global information and media company.
Marisa Grimes, ADWEEK. November 17, 2008
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