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4A’s Now Accepting Entries for The O’Toole Awards

The 4A’s O’Toole Awards for Creative Excellence in the Advertising Industry
Accepting Entries

Who’s the best in advertising? The 4A’s O’Toole Awards for Creative Excellence is both figuratively and literally the biggest award (weighing in at almost 40 pounds and standing 20” tall) in the industry looking to recognize an agency’s overall body of work. In order to win, each agency must submit campaigns they do for lots of brands (not just one). The winners will be announced at the 4A’s Transformation 2012 conference in Los Angeles on Tuesday, March 27.

Open to agencies around the world, judging is conducted on a peer-to-peer level, featuring agencies judging agencies, reviewing categories of non-competing groups.

Entry categories are:
·The O’TooleBox Award
·Agency Awards:  Large, Mid-Sized and Small Agency

The early bird entry date is Friday, December 16 and the final entry date is Friday, January 13, 2012.

Established in 1991, the 4A’s O’Toole Awards for Creative Excellence competition is considered to be one of the most competitive and highly-regarded award programs in advertising. Its purpose is to recognize agencies that consistently set and maintain the very highest standards. Proceeds of the award are donated to the 4A’s Foundation, established to provide multicultural students with scholarships to study advertising arts.

The 4A’s (American Association of Advertising Agencies) is the national trade association of the advertising agency business and provides leadership, advocacy and guidance to the industry. The management-oriented association founded in 1917 helps its members build their businesses, and acts as the industry’s spokesperson with government, media, and the public sector. Its membership comprises virtually all of the large, multinational agencies and hundreds of small and mid-sized agencies across the country. More than 1,200 member agency offices served by the 4A’s employ 65,000 people, offer a wide range of marketing communications services, and place 80 percent of all national advertising. For more information, visit the 4A’s Web site.

Contact Joan Behan-Duncan at jbehan-duncan@aaaa.org or (212) 850-0724 for details.


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