ANA acquires AEF effective July 1, 2015
NEW YORK – June 8, 2015 – The ANA (Association of National Advertisers) and the Advertising Educational Foundation (AEF) today announced that their boards of directors unanimously approved to join forces.
This decision reflects the long term strategies of both organizations to shape the future of the industry by connecting academia with the marketing community and ultimately attract the best talent to the industry.
The ANA / AEF partnership will broaden the industry’s presence on campus, bring increased marketing content to the industry and provide newfound opportunities for education, research and a renewed focus on advertising’s role in culture, society and the economy.
The AEF will become a subsidiary of the ANA beginning July 1, 2015. AEF will operate as a 501 (c) (3) charitable foundation. This partnership will expand the role of its board of directors to further a robust academic / industry mission.
Bob Liodice, President and CEO of the ANA said; “We are delighted to welcome the AEF into the ANA family. This alliance will strengthen the connections between the advertising and academic communities. Our goal is to foster thought leadership through new research and educational content that will drive marketing excellence for marketers, agencies and publishers. Importantly our deep integration with professors and students will encourage the very best talent to join and stay with our industry”.
AEF President and CEO, Paula Alex, said “We are thrilled to join forces with the ANA. Our objective is to strengthen the extraordinary foundation that we have built over the past 30 years with the academic community. Our programs and initiatives are at an all- time high, and our educational content is more robust than ever. This union will reinforce AEF’s core mission — to create and distribute educational content about the socio-economic role of advertising – while we create new opportunities with the marketing industry.”
The ANA (Association of National Advertisers) provides leadership that advances marketing excellence and shapes the future of the industry. Founded in 1910, the ANA's membership includes more than 650 companies with 10,000 brands that collectively spend over $250 billion in marketing and advertising. The ANA also includes the Business Marketing Association (BMA) and the Brand Activation Association (BAA) which operate as divisions of the ANA. The ANA advances the interests of marketers and promotes and protects the well-being of the marketing community.
The AEF was created in 1983 as a non-profit, operating foundation with the mission to enrich the understanding of advertising in society, culture, history and the economy. It is supported by ad agencies, advertisers and media companies. AEF programs and activities connect with 600+ professors each year and reach over 20,000 students annually. For more information, please visit www.aef.com and follow us on twitter @aefnyc and facebook @aeforg.
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