Advertising News

Never Too Many Players on the Field (02/02/12)
From Namath to Brady, teaming marketers and star athletes is a winning tactic (most of the time).

Millennials Remain Difficult To Reach (01/27/12)
Digital ads will become more creative in 2012 to motivate a generation often characterized as "stimulation junkies".

Fastest-Growing Brands Are 'Ideal-Driven' (01/23/12)
The 50 brands were found to generate high levels of association related to five areas of “fundamental human values”.

In New Ads, Stirring Memories of Commercials Past (01/17/12)
Advertisers are bringing back vintage characters, themes and jingles in hopes that evoking fond memories of the past may help shoppers feel better about buying products now.

2012 Clio Awards - Call For Entries (01/05/12)
Call for Entries for the 2012 Clio Awards now underway.

Apply now for NYWIC Foundation Scholarships (01/05/12)

Why Ad Industry Self-Regulation Can Work (12/27/11)
The ad industry has made a good start, but there’s more that needs to be done by just about every company in the advertising community.

National Ad Division Goes After Retouching of Beauty Ads (12/26/11)
That the NAD has stepped in to challenge the practice on its own is significant and could have far-reaching impact.

Scent Makers Sweeten the Smell of Commerce (12/22/11)
Beyond just creating a pleasant environment, the nascent scent marketing industry uses fragrance to tap into memory and emotion to strengthen brand identity.

Manufacturers Continue to Place More Focus on Online Marketing (12/12/11)
New survey shows that 49% of respondents indicated that they will be spending more than one-third of their marketing budget online.

Marketers Advised To Target Ethnic Preferences (12/07/11)
New research is emerging to help brands make the most of their multicultural marketing efforts.

A Community With Money? Of Course Marketers Want In on That (11/29/11)
An attraction for advertisers, as stigmas about the groups fade and the economy tightens, is the opportunity to sell products.

4A’s Now Accepting Entries for The O’Toole Awards (11/16/11)
Recognizes agencies that consistently set and maintain the very highest standards.

Absolut Celebrates Its 30 Years of Marketing to Gay Consumers (11/01/11)
The existence of Logo, a commercial channel directed at L.G.B.T. viewers, underscores how far Madison Avenue has come.

Grooming and diet products walk line between vanity and masculinity to target men (10/31/11)
The ads come as guys of all ages are succumbing to growing pressure to suck in their guts and hide their blemishes.

The Consumer Is Not a Moron, He Is Your Child's Father (10/21/11)
Increasingly influential Dads are in marketers' crosshairs.

Marketers Hitting Campus Harder Than Ever (10/20/11)
Brands hope to seize on students' new spending power, seed loyalty for the future.

The Next Great American Consumer (10/12/11)
Infants to 3-year-olds: They're a new demographic marketers are hell-bent on reaching

Reebok Agrees to $25M Settlement Over Butt-Shaping Shoes (10/11/11)
The Federal Trade Commission announced today that Reebok has agreed to a $25 million settlement to resolve charges that it deceptively advertised toning shoes and apparel.

New Rules for Alcohol Companies to Advertise and Market on Social Networks (09/28/11)
Spirits makers in the U.S. and Europe will be held to a new set of self-regulatory guidelines for advertising and marketing on social networking sites.