Advertising News

Coca-Cola Vows to Reduce Advertising to Kids (05/15/13)
Beverage giant goes on offensive with critics holding soda responsible for obesity epidemic.

Poll: Targeted Advertising is Not The Bogeyman (04/23/13)
Nearly 70% like at least some targeted Internet ads.

Loads of Companies Are Violating Children's Privacy (04/18/13)
FTC’s comprehensive overhaul of privacy rules affecting digital companies targeting kids will go into effect July 1.

Ads That Speak the Language of Social Media (03/28/13)
The appropriation of the trappings of social media for marketing purposes is an example of a tactic known as borrowed interest.

FTC Says Tweet Ads Need Some Fine Print (03/18/13)
Short-form ads on Twitter and Facebook can't mislead consumers, federal regulators said Tuesday.

What could advertising look like in 2020? (03/04/13)
No one will be talking about advertising as the first line of offense in a typical marketing plan by 2020.

The Courage to Advertise Without Female Stereotypes (02/28/13)
How brands like Huggies, Tide and Target go beyond the clichés.

Selling Products by Selling Shared Values (02/18/13)
Purpose marketing, also called pro-social marketing, advertising for good and conscious capitalism, woos consumers with information about the values, behavior and beliefs of the companies that sell the products.

FTC Study Taking Aim at Online Marketing of Booze (01/25/13)
The Federal Trade Commission (FTC) plans recommendations for the alcoholic beverage industry to better protect underage viewers from seeing its advertisements online.

Creative for Good - Call for Submissions (01/24/13)
World Economic Forum - Creative for Good

Your [Choose Your Expletive] Ad Here (01/21/13)
Marketers say they believe that including swear words will help the ads appeal to the target audience.