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(03/15/10)
(03/12/10)
Personal care is in, but term 'Metrosexual' is definitely out.
(03/08/10)
In an era of globalization and fluid national borders, advertising that appeals to cultural and ethnic identity has become a vital part of the corporate marketing arsenal.
(02/25/10)
Many children’s magazines have been hurt by a reluctance among advertisers.
(02/23/10)
Administration, advertisers, marketers work on education initiative.
(02/18/10)
How data-fueled ad exchanges could significantly boost the power of targeted online display advertising.
(02/08/10)
Look at the numbers and the implications the findings have for marketing to African-American consumers.
(01/29/10)
Trying to ward off regulators, the advertising industry has agreed on a standard icon that it will add to most online ads that use demographics and behavioral data.
(01/18/10)
Given black consumers’ spending levels and their expectation for targeted marketing messages, marketers are mistaken if they cut African American–aimed media.
(01/13/10)
As written, the law would limit advertising to black text with no graphics except in magazines with few young readers or in retail establishments open only to adults.
(01/11/10)
Coming-of-age issues carry added complications.
(01/08/10)
When marketers hype ad battles, the public becomes ultimate judge.
(01/05/10)
In the bleak aftermath of the recession, many marketers think consumers will respond to brands they perceive as giving back to the community.
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