Advertising News

Dude, Pass the Exfoliator (05/01/12)
Male skin care is one of the beauty industry's fastest-growing sectors, with more men adopting a grooming regimen.

New York City Comptroller Pressures Ad Holding Firms to Release Diversity Stats (04/23/12)
New York City officials are once again pressuring ad holding companies to disclose data pertaining to the diversity of employees.

Big Marketers on Campus (04/09/12)
Colleges are fertile ground to create word-of-mouth because they comprise a close-knit group of consumers.

Does This Look Like Health Food? (04/02/12)
By way of self-regulation, marketers manage to fight back fed clampdown on kid food ads.

Mascots Are Brands' Best Social-Media Accessories (03/29/12)
Age-old marketing fixture finds renewed relevancy as advertisers seek 'voice' for Twitter, Facebook, YouTube.

Is Gay Too Mainstream for Its Own Media? (03/19/12)
As general-market media becomes more gay friendly, LGBT players broaden niche.

Ads That Know Your Name: Magazines Push Further Into Personalization (03/07/12)
Trying to answer the digital era's increasing demands for personalization, magazines are pushing further into ads that address readers individually.

Talk to Her (03/05/12)
Despite the strides women have made over the years, marketers are just now waking up to the New Woman.

Adaptive Marketing Set to Become the Next Big Thing (02/14/12)
Consumers are increasingly comfortable providing their information with companies they know will use it to help personalize their products and communications.

Never Too Many Players on the Field (02/02/12)
From Namath to Brady, teaming marketers and star athletes is a winning tactic (most of the time).

Millennials Remain Difficult To Reach (01/27/12)
Digital ads will become more creative in 2012 to motivate a generation often characterized as "stimulation junkies".

Fastest-Growing Brands Are 'Ideal-Driven' (01/23/12)
The 50 brands were found to generate high levels of association related to five areas of “fundamental human values”.

In New Ads, Stirring Memories of Commercials Past (01/17/12)
Advertisers are bringing back vintage characters, themes and jingles in hopes that evoking fond memories of the past may help shoppers feel better about buying products now.

Apply now for NYWIC Foundation Scholarships (01/05/12)

2012 Clio Awards - Call For Entries (01/05/12)
Call for Entries for the 2012 Clio Awards now underway.