Gay lifestyle shows up more often, but still makes many uncomfortable.
To "own" millennials, marketers will need to understand how they link with each other, with brands, with influencers, with media platforms and their devices.
Beverage giant goes on offensive with critics holding soda responsible for obesity epidemic.
Nearly 70% like at least some targeted Internet ads.
FTC’s comprehensive overhaul of privacy rules affecting digital companies targeting kids will go into effect July 1.
The appropriation of the trappings of social media for marketing purposes is an example of a tactic known as borrowed interest.
Short-form ads on Twitter and Facebook can't mislead consumers, federal regulators said Tuesday.
No one will be talking about advertising as the first line of offense in a typical marketing plan by 2020.
How brands like Huggies, Tide and Target go beyond the clichés.
Purpose marketing, also called pro-social marketing, advertising for good and conscious capitalism, woos consumers with information about the values, behavior and beliefs of the companies that sell the products.
The Federal Trade Commission (FTC) plans recommendations for the alcoholic beverage industry to better protect underage viewers from seeing its advertisements online.
World Economic Forum - Creative for Good
Marketers say they believe that including swear words will help the ads appeal to the target audience.