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(06/17/13)
Gay lifestyle shows up more often, but still makes many uncomfortable.
(06/13/13)
To "own" millennials, marketers will need to understand how they link with each other, with brands, with influencers, with media platforms and their devices.
(05/15/13)
Beverage giant goes on offensive with critics holding soda responsible for obesity epidemic.
(04/23/13)
Nearly 70% like at least some targeted Internet ads.
(04/18/13)
FTC’s comprehensive overhaul of privacy rules affecting digital companies targeting kids will go into effect July 1.
(03/28/13)
The appropriation of the trappings of social media for marketing purposes is an example of a tactic known as borrowed interest.
(03/18/13)
Short-form ads on Twitter and Facebook can't mislead consumers, federal regulators said Tuesday.
(03/04/13)
No one will be talking about advertising as the first line of offense in a typical marketing plan by 2020.
(02/28/13)
How brands like Huggies, Tide and Target go beyond the clichés.
(02/18/13)
Purpose marketing, also called pro-social marketing, advertising for good and conscious capitalism, woos consumers with information about the values, behavior and beliefs of the companies that sell the products.
(01/25/13)
The Federal Trade Commission (FTC) plans recommendations for the alcoholic beverage industry to better protect underage viewers from seeing its advertisements online.
(01/24/13)
World Economic Forum - Creative for Good
(01/21/13)
Marketers say they believe that including swear words will help the ads appeal to the target audience.
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