Advertising News

New Formats Give Online Video Ads Potential (07/02/09)
Race is on to reinvent as advertisers seek cheaper ways to reach viewers.

Tobacco Regulation Is Expected to Face a Free-Speech Challenge (06/22/09)
The controversy, legal experts say, involves tension between the right of tobacco companies to communicate with adult smokers and the public interest in preventing young people from smoking.

FDA Set to Take Control of Tobacco Regulation (06/17/09)
Heavy advertising and marketing restrictions are expected for an industry whose top three companies spent a combined $44 million on measured media last year.

Restaurants Take Trip to Store (06/15/09)
Chains tout branded products in supermarket aisles.

Unilever to Test Mobile Coupons (06/02/09)
In trial at supermarket, cellphones will be the medium for discount offers.

Madison Avenue Flirts With 3-D (05/29/09)
'Augmented Reality' plays role in pushes for Papa John's, GE, Postal Service.

Cause Marketing Meets Social Media (05/21/09)
For brands, charities can become a cheap way to get access to the megaphones everyone has in social media.

As Storefronts Become Vacant, Ads Arrive (05/15/09)
Almost every category of advertising is declining precipitously in this economy, but there is one that is thriving.

As Seen (Often) on TV! (05/14/09)
With the cost of air time falling, more small companies are discovering the benefits of infomercials.

Latinas Are Technically Savvy, Brand-Loyal 'Chief Household Officers' (04/27/09)
Two Hispanic media companies have partnered to tell marketers what Latinas want in an in-depth survey and video ethnographies.

The Older Audience Is Looking Better Than Ever (04/22/09)
For decades, older consumers were largely shunned by marketers because they were deemed less wealthy, less likely to try new products and less willing to change brands.

Cable's answer to online's ad success: targeting (04/13/09)
With better targeting, advertisers might pay more to run the same ad, but they'll be reaching the audience most likely to buy, increasing the effectiveness.

Airborne advertising rises to new heights (04/10/09)
Advertisers are trying lots of ways to target people who fast-forward through TV commercials and ignore print ads.

Marketers Lend Voices to Show Support for the Disabled (04/06/09)
Efforts in advertising to pay attention to the disabled are accelerating even as the business of many marketers is slowing.

How user-generated content can help with brand-building (04/01/09)
Old-fashioned broadcast branding -- with an internet twist -- is still critical today.

8 Hours a Day Spent on Screens, Study Finds (03/31/09)

NAACP, MAP Target P&G, Other Marketers in Agency Diversity Fight (03/27/09)

Creeping Onto the Front Covers of Magazines, Paid Ads (03/17/09)
The arrival of paid pitches on magazines’ front covers is emblematic of changing standards for advertising acceptability.

In-your-face Web ad formats popping up all over (03/16/09)
The Online Publishers Assn. on Tuesday released several new in-your-face advertising formats designed to be both more obtrusive and interactive.

A Push to Spell Out a Drug’s Risks and Benefits (03/02/09)
Federal law requires that drug ads include a brief summary about the possible side effects of a medication and about who should not take a certain drug.