Aligning marketing strategies with emotion has already proven to be successful, but tapping into fond memories can be an invaluable tactic, especially for engaging millennials.
Brands are leading the charge for change, but will states concede?
Gender bias, while often unspoken or acknowledged, continues to affect how women are treated at work, whom they interact with and what positions they hold.
Most brands will tell you that they've always spoken to women but are now working to make their ads more inclusive as the brands have modernized.
Companies’ varying reporting methods make it tough to discern the racial and gender makeup of the ad industry.
Brand emojis reach ad-averse millennials, sailing past ad-blocking software.
The majority of consumers can’t tell the difference between native ads and editorial content.
The surge in niche digital properties means more options for marketers, especially as publishers go after specific demographic slices such as millennial mothers.
Adidas has taken several steps to improve its offerings to women, which have traditionally been limited.
Young people would prefer to spend their money on experiences or technology.
Ads need to get real and lighten up.
Crash -- which is in its tenth and final year -- is widely seen as a groundbreaking program that put crowdsourced ads on the map.
It's no longer about buying audiences, but about individual users.