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ADText is an online interdisciplinary curriculum for advertising. This virtual textbook offers dynamic, interactive online readings focusing on many aspects of advertising and its relation to society, culture and history. Each unit is richly illustrated with print ads and TV commercials. ADText is distributed online with free access by Johns Hopkins University Press Project MUSE and published by the Advertising Educational Foundation.
Read excerpts from each available unit:
What is Advertising?
A Brief History of Advertising in America
"Subliminal" Advertising
High Culture/Low Culture: Advertising in Literature, Art, Film and Popular Culture
Advertising in the Public's Eye
Public Service Advertising
Representations of Masculinity and Femininity in Advertising
Advertising and Christmas
The Interpretation of Advertisements
The Role of Research in Advertising
Multiculturalism in the Marketplace
The Management of Brands
Ethics and Advertising
Advertising in China
Creativity in Advertising
Advertising in Brazil
Advertising in India
Children and Advertising
Global Advertising
Media and Advertising
The Rise and Fall of the TV Commercial
Mad Men: Gender, Race, Ethnicity, Sexuality, and Class
Suggestions for Further Reading
Sex and Advertising
Hollywood Looks at Advertising
Niche Markets: Gay Consumers
Super Bowl Commercials: America's Annual Festival of Advertising
Sexuality, Race and Ethnicity in Advertising
Copyright © 2012. All rights reserved.
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