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ADText: Advertising Curriculum

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Unit Excerpts

ADText is an online interdisciplinary curriculum for advertising. This virtual textbook offers dynamic, interactive online readings focusing on many aspects of advertising and its relation to society, culture and history. Each unit is richly illustrated with print ads and TV commercials. ADText is distributed online with free access by Johns Hopkins University Press Project MUSE and published by the Advertising Educational Foundation.

Read excerpts from each available unit:

What is Advertising?

A Brief History of Advertising in America

"Subliminal" Advertising

High Culture/Low Culture: Advertising in Literature, Art, Film and Popular Culture

Advertising in the Public's Eye

Public Service Advertising

Representations of Masculinity and Femininity in Advertising

Advertising and Christmas

The Interpretation of Advertisements

The Role of Research in Advertising

Multiculturalism in the Marketplace

The Management of Brands

Ethics and Advertising

Advertising in China

Creativity in Advertising

Advertising in Brazil

Advertising in India

Children and Advertising

Global Advertising

Media and Advertising

The Rise and Fall of the TV Commercial

Mad Men: Gender, Race, Ethnicity, Sexuality, and Class

Suggestions for Further Reading

Sex and Advertising

Hollywood Looks at Advertising

Niche Markets: Gay Consumers

Super Bowl Commercials: America's Annual Festival of Advertising

Sexuality, Race and Ethnicity in Advertising

Images of Native Americans in Advertising

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