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ADText is an online interdisciplinary curriculum for advertising. This virtual textbook offers dynamic, interactive online readings focusing on many aspects of advertising and its relation to society, culture and history. Each unit is richly illustrated with print ads and TV commercials. ADText is distributed online with free access by Johns Hopkins University Press Project MUSE and published by the Advertising Educational Foundation.
Read excerpts from each available unit:
Unit 1: What is Advertising?
Unit 2: A Brief History of Advertising in America
Unit 3: "Subliminal" Advertising
Unit 4: High Culture/Low Culture: Advertising in Literature, Art, Film and Popular Culture
Unit 5: Advertising in the Public's Eye
Unit 6: Public Service Advertising
Unit 7: Representations of Masculinity and Femininity in Advertising
Unit 8: Advertising and Christmas
Unit 9: The Interpretation of Advertisements
Unit 10: The Role of Research in Advertising
Unit 11: Multiculturalism in the Marketplace
Unit 12: The Management of Brands
Unit 13: Ethics and Advertising
Unit 14: Advertising in China
Unit 15: Creativity in Advertising
Unit 16: Advertising in Brazil
Unit 17: Advertising in India
Unit 18: Children and Advertising
Unit 19: Global Advertising
Unit 20: Media and Advertising
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