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Issue 4: Fashion and Beauty Around the World
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Articles
Schwartz, Suzanne L. Girl Power Through Purchasing?: The Urban, Young, Educated, Working, Indian Woman and Aspirational Images in Personal Care and Beauty Aid Advertisements
Tsai, Wan-Hsiu Sunny. "There Are No Ugly Women, Only Lazy Ones": Taiwanese Women's Social Comparison with Mediated Beauty Images
Rosen, Marc and Scott, Linda M. Interview with Marc Rosen
Scott, Linda M. Classic Campaigns - Cover Girl Cosmetics: 1960-1990
Read Linda Scott's Blog about this article
Supplement: ADText: Advertising Curriculum
Issue 3: Creativity in Advertising
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Articles
Samuel, Lawrence R. Thinking Smaller: Bill Bernbach and the Creative Revolution in Advertising of the 1950s
Grancea, Ioana. Reading Grotesque Images in Advertising: a Re-inquiry
Walter, Carla. Dance in Advertising: The Silent Persuader
Scott, Linda M. Classic Campaigns - Dressing the Invisible Bottle: The Campaign for Absolut Vodka
Supplement: ADText: Advertising Curriculum
Issue 2: Polysemy in Advertising
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Articles
Scott, Linda M. "For the Rest of Us": A Reader-Oriented Interpretation of Apple's "1984" Commercial
Scott, Linda M. Time and Meaning: "1984" in 2012
Knudsen, Gry Hongsmark. Man's last stand! Polysemy and Dialogue in Advertising Reception
Arora, Anshu and Brown III, Ulysses J. Hard-sell and Soft-sell Advertising Appeals with a 'Polysemic' Difference: A Purposeful Advertising Polysemy Perspective
Phillips, Laurie. Moving Beyond Vodka, Vacations, and Viaticals: How "The Advocate's" 1992 Redesign Contributed to the Solidification of a New LGBTQ Market Segment
Supplement: ADText: Advertising Curriculum
Issue 1: Issue on Regulation in a Globalizing World
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Interview with Stephan Loerke, Managing Director, World Federation of Advertisers (WFA)
Sugden, Kimberly. Bennetton Backlash: Does Controversy Sell Sweaters?
Interview with Oliver Gray, Co-Chair, International Chamber of Commerce’s Code Revision Taskforce
Interview with Carla Michelotti, Executive Vice President and Chief Legal, Government & Corporate Affairs Officer Leo Burnett Worldwide
Supplement: ADText: Advertising Curriculum
Super Bowl Commercials: America's Annual Festival of Advertising
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Issue 4: Advertising Self-Regulation
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Articles
Niesen, Molly. The Little Old Lady Has Teeth: The U.S. Federal Trade Commission and the Advertising Industry, 1970-1973
Interview with Lee Peeler by Linda Scott
Self- Regulation Case Examples
Reebok EasyTone Women’s Footwear Case
Kimberly-Clark Viva Paper Towels Case
Classic Campaign
Scott, Linda. Shooting Marbles: Another Look at the Landmark Campbell Soup Deceptive Advertising Case
Supplement: ADText: Advertising Curriculum
Niche Markets: Gay Consumers
Issue 3: Interviews of Three Female Advertising Executives
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Interview with Mary Wells
Interview with Linda Sawyer
Interview with Jo Ann Ross
Centanni, Rebecca. Advertising in Life Magazine and the Encouragement of Suburban Ideals
Supplement: ADText: Advertising Curriculum
Hollywood Looks at Advertising
Issue 2: Special Issue: (Re)creating Cultural Models of Motherhoods in Contemporary Advertising
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Johri, Rachana. Mothering Daughters and the Fair and Lovely Path to Success
Hirshman, Elizabeth C. Motherhood in Black and Brown: Advertising to U.S. Minority Women
Cook, Daniel Thomas. Through Mother’s Eyes: Ideology, the “Child” and Multiple Mothers in U.S. American Mothering Magazines
Coutant, Alexandre; de La Ville, Valérie-Inés; Gram, Malene; and Boireau, Nathalie. Motherhood, Advertising, and Anxiety: A Cross-Cultural Perspective on Danonino Commercials
Brownlie, Douglas and Hewer, Paul. “(Re)covering” the Spectacular Domestic: Culinary Cultures, the Feminine Mundane, and Brand Nigella
Supplement: ADText: Advertising Curriculum
Sex and Advertising
Issue 1: Three Original Pieces
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Grow, Jean and Broyles, Sheri J. Unspoken Rules of the Creative Game: Insights to Shape the Next Generation from Top Advertising Creative Women
Johnson, Jeffrey K. The Curious Tale of the Polish Plumber: Rebranding Nations for New Social and Political Situations
Scott, Linda M. Filling a Vacuum: A Review of Freud on Madison Avenue: Motivational Research and Subliminal Advertising in America by Lawrence R. Samuel
Supplement: ADText: Advertising Curriculum
Suggestions for Further Reading
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Issue 4: Taboo Topics
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Ryus, Caitlin. Re-Cycling: Reducing and Reusing Euphemism in Kotex’s Latest Campaign
Sultana, Umme Busra Fateha. The Imageries of Menstruation in Sanitary Napkin Ads: Representation and the Practice of Discourse as a Marketing Strategy
Yaprak, Onur. Improving the Lives of African Women: Procter & Gamble “No Check No Stain” Campaign for Always Sanitary Pads
Ferranti, Michelle. An Odor of Racism: Vaginal Deodorants in African-American Beauty Culture and Advertising
Supplement: ADText: Advertising Curriculum
Mad Men: Gender, Race, Ethnicity, Sexuality, and Class
Creativity in Advertising Updated 2010
Issue 3: Advertising and the Global Music Explosion, Part 2
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Antelis, Ira and Scott, Linda M. Interview with Ira Antelis
D’Arcy, Keith and Scott, Linda M. Interview with Keith D’Arcy
Dorn, Adam and Bradshaw, Alan. Interview with Adam Dorn
Issue 2: Advertising and the Global Music Explosion, Part 1
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Taylor, Timothy D. The Rise of the Jingle
Rabinowitz, Josh and Scott, Linda M. Interview with Josh Rabinowitz
Altshuler, Marc; Bloch, Andy; Viscotti, Morgan; Williams, Gareth; and Scott, Linda M. Roundtable with Human Music and Sound Design
Supplement: ADText: Advertising Curriculum
The Rise and Fall of the TV Commercial
Issue 1: Hybridity and Identity
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Zayer, Linda Tuncay. A Typology of Men’s Conceptualizations of Ideal Masculinity in Advertising
Tsai, Wan-Hsui Sunny. Assimilating the Queers: Representations of Lesbians, Gay Men, Bisexual, and Transgender People in Mainstream Advertising
Karan, Kavita and Feng, Yang. The Emerging Hybrid Images of Women in China
Campbell, Norah. Future Sex: Cyborg Bodies and the Politics of Meaning
Supplement: ADText: Advertising Curriculum
A Brief History of Advertising in America Updated 2010
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Issue 4: Religion and Commerce
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Halstead, Diane, Haynes, Paula, and Taylor, Valerie. Service Provider Use of Christian Religious Messages In Yellow Pages Advertising
Dolan, Catherine and Johnstone-Louis, Mary. Bargaining With God: Religion, Advertising, and Commercial Success In Keyna
MacLaran, Pauline and Scott, Linda M. Magic and Merchandise: Spiritual Shopping In Glastonbury
Temporal, Paul. Islamic Brands Ready for Takeoff
Issue 3: Original Contributions on Women in Advertising Agencies, History as a Resource for Advertising Material, Children’s Luxury Advertisements, and the Creation of the Modern Advertising Agency
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Mallia, Karen. Rare Birds: Why So Few Women Become Ad Agency Creative Directors
Dickenson, Jacqueline. “Stuff History”: The Past as a Resource in the Production of Advertising Material
Boulton, Chris. The Mother’s Gaze and the Model Child: Reading Print Ads for Designer Children’s Clothing
Gennaro, Stephan. J. Walter Thompson and the Creation of the Modern Advertising Agency
Issue 2: Advertising and Advertisers During and After World War II
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Jensen, Ric and Thomas, Christopher. To What Extent Did American Corporations Publish “Brag Ads” During World War II?
Lee, Yoon Joo and Clark, Naeemah. “I’m Saying This for Uncle Sam!”: How Corporations Used Images of Family to Help Fund World War II
Scott, Linda M. Warring Images: Fashion and the Women's Magazines 1941-1945
Hachtmann, Frauke. Promoting Consumerism in West Germany During the Cold War: An Agency Perspective
Supplement: ADText: Advertising Curriculum
Media and Advertising
Issue 1: New Technology and a New Generation
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Morrison, Deborah. Talent Shift: A New Generation of Professionals Means a New Profession in the Making
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JetBlue Roundtable
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R/GA Roundtable
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Garber, Jr., Lawrence L.; Hyatt, Eva M.; and Boya, Ünal Ö. The Collaborative Roles of the Designer, the Marketer, and the Consumer in Determining What is Good Design
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Issue 4: Mad Women? Marketing in the Age of the Female Economy
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Fielding, Daryl; Lewis, Dennis; White, Mel; Manfredi, Alesandro; and Scott, Linda. Dove Campaign Roundtable
Scott, Julie-Ann and Cloud, Nicole. Reaffirming the Ideal: A Focus Group Analysis of the Campaign for Real Beauty
Riccio, Janet. Linda Scott Interviews Janet Riccio
Sivulka, Juliann. The Fabulous Fifties: Selling Mr. and Mrs. Consumer
Supplement: ADText: Advertising Curriculum
Global Advertising
Children and Advertising
Issue 3: Current Issues in Irish Advertising
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Fanning, John. Six Cultural Contradictions in Twenty-First Century Ireland
Bradshaw, Harry. Linda Scott Interviews Harry Bradshaw
Kelly, Aidan; Lawlor, Katrina, and O'Donohoe, Stephaine. A Fateful Triangle? Tales of Art, Commerce, and Science from the Irish Advertising Field
Kuhling, Carmen. "Liquid Modernity" and Irish Identity: Irishness in Guinness, Jameson, and Ballygowan Advertisements
Supplement: ADText Online Curriculum
Advertising in India
Issue 2: Current Issues in Indian Advertising
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Karan, Kavita. Obsessions with Fair Skin: Color Discourses in Indian Advertising
Shevde, Natasha. All's Fair in Love and Cream: A Cultural Case Study of Fair & Lovely in India
Cayla, Julien and Chalam, Nandita. Julien Cayla (Australian School of Business) Interviews Nandita Chalam, Senior Creative Director, J. Walter Thompson, India
Cayla, Julien. Following the Endorser's Shadow: Shah Rukh Khan and the Creation of the Cosmopolitan Indian Male
Supplement: ADText Online Curriculum
Advertising in Brazil
Issue 1: CARE "I Am Powerful" Campaign
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Overview: Repositioning the CARE Brand, “I Am Powerful”
Roundtable on the CARE "I am Powerful" Campaign
Ntiranyibagira, Faustin. An Unlikely Advocate for Women: One Man's Story of Transformation
Taylor, Sandra. Starbucks Spreads the Spirit of Giving with CARE
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Issue 4: Advertising and the Rise of Market Society in Europe
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Kortti, Jukka. On the Cusp of Postwar Modernization: Americanization, International Culture, and Gender Roles in Finnish Commercials, 1955-1975
Kaneva, Nadia. Meet the "New" Europeans: EU Accession and the Branding of Bulgaria
Judt, Tony. The Age of Affluence
Luedicke, Marius. Book Review: The Hummer: Myths and Consumer Culture
Supplement: ADText Online Curriculum
Creativity
Issue 3: Advertising, Change and Challenge
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Love, Tim. Advertising and Universal Compatibility: Does the Advertising Industry Have a Moral Conscience?
Crawford, Robert. Dealing with Depression: Australia's Advertising Industry in the 1930s
Supplement: Advertising and Society: An Online Curriculum
Advertising in China
Ethics and Advertising
Issue 2: Rethinking Sex in Advertising
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Shahid, Sam and Reichert, Tom. The Man Behind Abercrombie and Calvin Klein's Sexy Ad Campaigns: Tom Reichert (University of Georgia) Interviews Sam Shahid
Reichert, Tom. Does Sex in Advertising Work?: A Review of Scholarly Research Informed by Professional Opinion
Hester, Joe and Gibson, Rhonda. Consumer Responses to Gay-Themed Imagery in Advertising
Hollander, Anne. Nowadays
Issue 1: Advertising in China
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Gao, Zhihong. The Evolution of Chinese Advertising Law: A Historical Review
Li, Fengru and Shooshtari, Nader. Multinational Corporations' Controversial Ad Campaigns in China - Lessons from Nike and Toyota
Tavassoli, Nader. That Which We Call a Rose in Chinese Would Smell as Sweet?
Supplement: Advertising and Society: An Online Curriculum
The Management of Brands
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Issue 4: Special Issue - Advertising and Motherhood, Part 2 of 2
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Thomsen, Thyra Uth and Sorenses, Elin Brandi. The Road to Motherhood
Davies, Andrea. Too Many Cooks Spoil the Broth?: Mother's Authority
on Food and Feeding
Prothero, Andrea. The F Word: The Use of Fear in Advertising to
Mothers
Supplement: Advertising and Society: An Online Curriculum
Multiculturalism in the Marketplace
The Role of Research in Advertising
Issue 3: Special Issue - Advertising and Motherhood, Part 1 of 2
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Geiger, Susi. On Becoming a Cyborg and Paying for It: Invocations
of Motherhood in the IVF Industry
O'Malley, Lisa. Does My Bump Look Big in This?
O'Donohoe, Stephanie. Yummy Mummies: The Clamor of Glamour in Advertising
to Mothers
Dobscha, Susan. The Changing Image of Women in American Society:
What Do Pregnant Women Represent in Advertising?
Supplement: Advertising and Society: An Online Curriculum
The Interpretation of Advertisements
Advertising and Christmas
Issue 2: Progressive Images of Women
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Grow, Jean and Wolburg, Joyce. Selling Truth: How Nike's Advertising to Women Claimed a Contested Reality
Scott, Linda. Market Feminism: The Case for a Paradigm Shift
Berman, Cheryl; Fedewa, Denise; and Caggiano, Jeanie. Still Miss Understood: She's Not Buying Your Ads
Young, Margaret. On the Go with Phoebe Snow: Origins of an Advertising Icon
Supplement: Advertising and Society: An Online Curriculum
Representations of Masculinity and Femininity in Advertising
Public Service Advertising
Issue 1: Rethinking Materialism
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Schudson, Michael. An Anthropology of Goods
Brasted, Monica. Advertising Success Through Consumption: 1900-1929
Chambers, Jason. Equal in Every Way: African Americans, Consumption and Materialism from Reconstruction to the Civil Rights Movement
Special Feature: MasterCard Roundtable: The "Priceless" Campaign
Vargas, Patrick and Yoon, Sukki. On the Psychology of Materialism: Wanting Things, Having Things, and Being Happy
Supplement: Advertising and Society: An Online Curriculum
Advertising in the Public's Eye
High Culture/Low Culture: Advertising in Literature, Art, Film, and Popular Culture
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Issue 4: The Investigation of Advertising as a Cultural Form
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Scott, Linda M. Advertising and the Querulous Canvas
Roundtable on Advertising as a Cultural Form
Twitchell, James B. Halo Everybody, Highlow
Goldman, Robert. This is Not an Ad
Phillips, Barbara and McQuarrie, Edward. The Development, Change, and Transformation of Rhetorical Style in Magazine Advertisements 1954-1999
Scott, Linda M. Spectacular Vernacular
Supplement: Advertising and Society: An Online Curriculum
"Subliminal" Advertising
Issue 3: Original Articles on Human Imagery in the Outdoor Environment, Gender Role Representation in a "Post-feminist" Environment, and Neoliberal Nationalist Advertising in a Global Economic Environment
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Morris, Pamela. Overexposed: Issues of Public Gender Imaging
Smith, Tyson. Pumping Irony: The Construction of Masculinity in a Post-Feminist Advertising Campaign
Özkan, Derya and Foster, Robert. Consumer Citizenship, Nationalism, and Neoliberal Globalization in Turkey: The Advertising Launch of Cola Turka
Introducing - Supplement: Advertising and Society: An Online Curriculum
A Brief History of Advertising in America
What is Advertising?
Issue 2: Roundtable Issue
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Conversations about Race and Ethnicity in Advertising
Issue 1: Original Articles about Popular Music, Religious Imagery, and Sports in Advertising
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Allan, David. An Essay on Popular Music in Advertising: The Bankruptcy of Culture or the Marriage of Art and Commerce?
Moore, Rick Clifton. Spirituality that Sells: Religious Imagery in Magazine Advertising
Chattopadhyay, Rohitashya. Batting and Buying: Cricket as a Visual Metaphor in Indian Advertising
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Issue 4: Original Articles about Advertising History, Media Literacy, and a Panel Discussion on Advertising and the New Masculinities
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Brasted, Monica. The Reframing of Traditional Cultural Values: Consumption and World War I
Hobbs, Renee. Does Media Literacy Work? An Empirical Study of Learning How to Analyze Advertisements
Roundtable on Advertising and the New Masculinities
Issue 3: Original Articles about Postmodernity, National Identity, and Gender Stereotyping
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Engel, Stephen M. Marketing Everyday Life: The Postmodern Commodity Aesthetic of Abercrombie & Fitch
McFarlane-Alvarez, Susan. The Quest for National Identity and Visual Sovereignty in Trinidad and Tobago Televsion Advertising
Lee, Chun Wah. Gender Role Stereotyping in Television Commercials: The Case of Singapore
Issue 2: Original Articles about Psychology, Masculinity, and the Infomercial Form
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Parkin, Katherine. The Sex of Food and Ernest Dichter: The Illusion of Inevitability
Grandstaff, Mark R. Visions of New Men: The Heroic Soldier Narrative in American Advertisements During World War II
Hope, Wayne and Johnson, Rosser. What is an Infomercial?
Issue 1: Roundtable Issue
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Approaches to the Analysis of Advertisements
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Issue 4: Women in Advertising
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Scott, Linda. Imagining Feminism in the Marketplace: Linda Scott (University of Illinois) interviews Gloria Steinem
Fischer, Eileen. Working for Women Within the Organization: Eileen Fischer (York University) interviews Denise Fedewa of LeoShe
Kreshel, Peggy. The Industry's Feminist Conscience: Peggy Kreshel (University of Georgia) interviews Liz Schroeder and Margie Goldsmith of the Advertising Women of New York (AWNY)
Scott, Linda. Making Advertising that is Pro-Woman: Linda Scott (University of Illinois) interviews Mary Lou Quinlan of Just Ask a Woman
Issue 3: Original Contributions on Political Advertising, Advertising in China, and the Practice of Planning
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Benoit, William L. The Emergence of Discursive Conventions in Presidential Advertising, 1952-2000
Gao, Zhihong. What's in a Name? On China's Search for Socialist Advertising
O'Barr, William M. The Practice of Planning: William M. O'Barr (Duke University) interviews Stephen King (J. Walter Thompson London)
Issue 2: Masculinity and Advertising
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William O'Barr (Duke University) interviews Michael Kimmel (State University of New York at Stony Brook)
Craig Thompson (University of Wisconsin at Madison) interviews Scott Cromer (Leo Burnett USA)
Doug Holt (Harvard Business School) interviews Steve Jackson (DDB Chicago)
Issue 1: Original Articles: Advertising in India, China, and Post-Sputnik America
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Wright, Kimberly A. Advertising National Pride: The Unifying Power of Cricket Fever, Kashmir, and Politics
Gao, Zhihong. The Future of Foreign Advertising in China: What History Tells Us
Zieger, Robert H. The Paradox of Plenty: The Advertising Council and the Post-Sputnik Crisis
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Issues 3/4: Roundtable Issue
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Teaching about Advertising
Issue 2: Advertising and its Critics: Interviews with Wilson Bryan Key, Sut Jhally, and Michael Wilke
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What Lies Behind Subliminal Advertising: Stuart Ewen interviews Wilson Bryan Key
The Professor as Critic: William M. O'Barr interviews Sut Jhally
Pushing the Envelope toward Gays and Lesbians: William Mazzarella interviews Michael Wilke
Issue 1: Roundtable Issue
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Values in Advertising
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Issue 4: Original Contributions on the Creative Process in Advertising
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Scholar-Practitioner Dialogues: Three Scholars Interview Advertising Professionals about the Origins of Creative Ideas and their Ultimate Realization in Advertisements
Robin M. Akert (Wellesley College) interviews Nina DiSesa (McCann Erickson)
Scott Ellsworth interviews Amil Gargano (Amil Gargano Studio)
William M. O'Barr (Duke University) interviews Paul Cappelli (The Ad Store)
Issue 3: Roundtable Issue
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Advertising and the September 11th Disaster
Issue 2: Original Contributions on Advertising History, Children and Advertising, Globalization, and Research
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Stole, Inger. The "Salesmanship of Sacrifice": The advertising industry's use of public relations during the Second World War
Scholar-Practitioner Dialogues: Three Scholars interview Advertising Professionals about Children, Globalization, and Research
Anne Allison (Duke University) interviews Doug Porter (Leo Burnett) about advertising and the globalization of culture
Robert Foster (University of Rochester) interviews Myra Stark (Saatchi & Saatchi) about the role of research in contemporary advertising
William M. O'Barr (Duke University) interviews Paul Kurnit (Kurnit Communictions & KidShop) about advertising to children and the effects of advertising on children
Issue 1: Special Issue
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A Comprehensive Bibliography of Advertising and Society, 1980-2000
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Issue 2: Roundtable Issue
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Political Advertising
Issue 1: Inaugural Issue
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What is Advertising? An Anthology of Scholarship about Advertising and Society:
Historical Perspectives
What is Advertising? (and/or Social Consequences of Advertising)
Advertising and Consumerism
Subliminal Advertising
Comparative Perspectives
Marketing Perspectives
Interpreting Advertising
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