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Advertising & Society Review

Table of Contents

Current Issue now available as open access.

Volume 15 (2014)

Issue 1: Old and New Advertising Technologies

Read Editorial Introduction

Susan McFarlane-Alvarez.  Human Billboarding: Peopled Publicity and a New Space of “Agency” in Advertising

Joshua Shaffer.  Innovating Advertising: Conventional vs. Innovative Anthropomorphic Advertising Approaches in the Twenty-First Century

Paul Messaris.  Photomontage and the Visual Language of Advertising: Two Reviews

Andrea Benoit.  “An advertising world gone completely haywire”: MAC VIVA GLAM

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Volume 14 (2013)

Issue 4: The Work/Life Balance of Advertising Practitioners

Read Editorial Introduction

Articles

Grow, Jean M., Deng, Tao. Sex Segregation in Advertising Creative Departments Across the Globe

Fullerton, Jami A., Kendrick, Alice. Perceptions of Work/Life Balance Among U.S. Advertising Students: A Study of Gender Differences

Roundtable: Work-Life Balance

Scott, Linda M. Interview with Laurel Cutler


Volume 14 (2013)

Issue 3: Food Marketing to Children

Read Editorial Introduction

Articles

De Iulio, Simona. From Too Little to Too Much: A Short History of the Representations of the Risks Associated with Children's Food in Advertising

Neuhaus, Jessamyn. "A Little Bit of Love You Can Wrap Your Baby In": Mothers, Fathers, Race and Representations of Nurturing in 1960s-1970s Pampers Advertising

A Roundtable on Children and Food Advertising

Ritter, Matt. Classic Campaigns - The Reinvention of Ronald McDonald

Book Review: Van den Bossche, Astrid. Advances in Communication Research to Reduce Childhood Obesity


Volume 14 (2013)

Issue 2: Social Categories in Advertising Images

Read Editorial Introduction

Articles

Thomas, Kevin D. Deconstructing Hegemonic Masculinity: Understanding Representations of Black and White Manhood in Print Advertising

Neuhaus, Jessamyn. Dad Test: Gender, Race, and "Funny Fathers" in Disposable Diaper Advertising from the 1970s to 2012

Hsu, Chung-kue Jennifer. Selling American Beauty to Teen Girls: A Content Analysis of Female Celebrity Advertisements in 'Seventeen'

Coleman, Catherine A. Classic Campaigns - "It's Gotta Be the Shoes": Nike, Mike and Mars and the "Sneaker Killings"


Volume 14 (2013)

Issue 1: Advertising Regulation Around the World

Read Editorial Introduction

Interview with Angela Mills Wade and Richard Wade

Interview with Guy Parker

Classic Campaigns - “You Know When You’ve Been Tango’d” The Orange Man Commercial

Review of Swift Viewing: The Popular Life of Subliminal Influence (Duke University Press) by Charles R. Acland

Supplement: ADText: Advertising Curriculum

Images of Native Americans in Advertising

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Volume 13 (2012)

Issue 4: Fashion and Beauty Around the World

Read Editorial Introduction

Articles

Schwartz, Suzanne L. Girl Power Through Purchasing?: The Urban, Young, Educated, Working, Indian Woman and Aspirational Images in Personal Care and Beauty Aid Advertisements

Tsai, Wan-Hsiu Sunny. "There Are No Ugly Women, Only Lazy Ones": Taiwanese Women's Social Comparison with Mediated Beauty Images

Rosen, Marc and Scott, Linda M. Interview with Marc Rosen

Scott, Linda M. Classic Campaigns - Cover Girl Cosmetics: 1960-1990
Read Linda Scott's Blog about this article

Supplement: ADText: Advertising Curriculum

"Subliminal" Advertising



Volume 13 (2012)

Issue 3: Creativity in Advertising

Read Editorial Introduction

Articles

Samuel, Lawrence R. Thinking Smaller: Bill Bernbach and the Creative Revolution in Advertising of the 1950s

Grancea, Ioana. Reading Grotesque Images in Advertising: a Re-inquiry

Walter, Carla. Dance in Advertising: The Silent Persuader

Scott, Linda M. Classic Campaigns - Dressing the Invisible Bottle: The Campaign for Absolut Vodka

Supplement: ADText: Advertising Curriculum

Sexuality, Race, and Ethnicity in Advertising



Volume 13 (2012)

Issue 2: Polysemy in Advertising

Read Editorial Introduction

Articles
Scott, Linda M. "For the Rest of Us": A Reader-Oriented Interpretation of Apple's "1984" Commercial

Scott, Linda M. Time and Meaning: "1984" in 2012

Knudsen, Gry Hongsmark. Man's last stand! Polysemy and Dialogue in Advertising Reception

Arora, Anshu and Brown III, Ulysses J. Hard-sell and Soft-sell Advertising Appeals with a 'Polysemic' Difference: A Purposeful Advertising Polysemy Perspective

Phillips, Laurie. Moving Beyond Vodka, Vacations, and Viaticals: How "The Advocate's" 1992 Redesign Contributed to the Solidification of a New LGBTQ Market Segment

Supplement: ADText: Advertising Curriculum

Public Service Advertising and Propaganda



Volume 13 (2012)

Issue 1: Issue on Regulation in a Globalizing World

Read Editorial Introduction

Interview with Stephan Loerke, Managing Director, World Federation of Advertisers (WFA)

Sugden, Kimberly. Bennetton Backlash: Does Controversy Sell Sweaters?

Interview with Oliver Gray, Co-Chair, International Chamber of Commerce’s Code Revision Taskforce

Interview with Carla Michelotti, Executive Vice President and Chief Legal, Government & Corporate Affairs Officer Leo Burnett Worldwide

Supplement: ADText: Advertising Curriculum

Super Bowl Commercials: America's Annual Festival of Advertising

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Volume 12 (2011)

Issue 4: Advertising Self-Regulation

Read Editorial Introduction

Articles
Niesen, Molly. The Little Old Lady Has Teeth: The U.S. Federal Trade Commission and the Advertising Industry, 1970-1973

Interview with Lee Peeler by Linda Scott

Self- Regulation Case Examples
Reebok EasyTone Women’s Footwear Case
Kimberly-Clark Viva Paper Towels Case

Classic Campaign
Scott, Linda. Shooting Marbles: Another Look at the Landmark Campbell Soup Deceptive Advertising Case

Supplement: ADText: Advertising Curriculum

Niche Markets: Gay Consumers



Volume 12 (2011)

Issue 3: Interviews of Three Female Advertising Executives

Read Editorial Introduction

Interview with Mary Wells

Interview with Linda Sawyer

Interview with Jo Ann Ross

Centanni, Rebecca. Advertising in Life Magazine and the Encouragement of Suburban Ideals

Supplement: ADText: Advertising Curriculum

Hollywood Looks at Advertising



Volume 12 (2011)

Issue 2: Special Issue: (Re)creating Cultural Models of Motherhoods in Contemporary Advertising

Read Editorial Introduction

Johri, Rachana. Mothering Daughters and the Fair and Lovely Path to Success

Hirshman, Elizabeth C. Motherhood in Black and Brown: Advertising to U.S. Minority Women

Cook, Daniel Thomas. Through Mother’s Eyes: Ideology, the “Child” and Multiple Mothers in U.S. American Mothering Magazines

Coutant, Alexandre; de La Ville, Valérie-Inés; Gram, Malene; and Boireau, Nathalie. Motherhood, Advertising, and Anxiety: A Cross-Cultural Perspective on Danonino Commercials

Brownlie, Douglas and Hewer, Paul. “(Re)covering” the Spectacular Domestic: Culinary Cultures, the Feminine Mundane, and Brand Nigella

Supplement: ADText: Advertising Curriculum

Sex and Advertising



Volume 12 (2011)

Issue 1: Three Original Pieces

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Grow, Jean and Broyles, Sheri J. Unspoken Rules of the Creative Game: Insights to Shape the Next Generation from Top Advertising Creative Women

Johnson, Jeffrey K. The Curious Tale of the Polish Plumber: Rebranding Nations for New Social and Political Situations

Scott, Linda M. Filling a Vacuum: A Review of Freud on Madison Avenue: Motivational Research and Subliminal Advertising in America by Lawrence R. Samuel

Supplement: ADText: Advertising Curriculum

Suggestions for Further Reading

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Volume 11 (2010)

Issue 4: Taboo Topics

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Ryus, Caitlin. Re-Cycling: Reducing and Reusing Euphemism in Kotex’s Latest Campaign

Sultana, Umme Busra Fateha. The Imageries of Menstruation in Sanitary Napkin Ads: Representation and the Practice of Discourse as a Marketing Strategy

Yaprak, Onur. Improving the Lives of African Women: Procter & Gamble “No Check No Stain” Campaign for Always Sanitary Pads

Ferranti, Michelle. An Odor of Racism: Vaginal Deodorants in African-American Beauty Culture and Advertising

Supplement: ADText: Advertising Curriculum

Mad Men: Gender, Race, Ethnicity, Sexuality, and Class

Creativity in Advertising Updated 2010


Volume 11 (2010)

Issue 3: Advertising and the Global Music Explosion, Part 2

Read Editorial Introduction

Antelis, Ira and Scott, Linda M. Interview with Ira Antelis

D’Arcy, Keith and Scott, Linda M. Interview with Keith D’Arcy

Dorn, Adam and Bradshaw, Alan. Interview with Adam Dorn


Volume 11 (2010)

Issue 2: Advertising and the Global Music Explosion, Part 1

Read Editorial Introduction

Taylor, Timothy D. The Rise of the Jingle

Rabinowitz, Josh and Scott, Linda M. Interview with Josh Rabinowitz

Altshuler, Marc; Bloch, Andy; Viscotti, Morgan; Williams, Gareth; and Scott, Linda M. Roundtable with Human Music and Sound Design

Supplement: ADText: Advertising Curriculum

The Rise and Fall of the TV Commercial


Volume 11 (2010)

Issue 1: Hybridity and Identity

Read Editorial Introduction

Zayer, Linda Tuncay. A Typology of Men’s Conceptualizations of Ideal Masculinity in Advertising

Tsai, Wan-Hsui Sunny. Assimilating the Queers: Representations of Lesbians, Gay Men, Bisexual, and Transgender People in Mainstream Advertising

Karan, Kavita and Feng, Yang. The Emerging Hybrid Images of Women in China

Campbell, Norah. Future Sex: Cyborg Bodies and the Politics of Meaning

Supplement: ADText: Advertising Curriculum

A Brief History of Advertising in America Updated 2010

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Volume 10 (2009)

Issue 4: Religion and Commerce

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Halstead, Diane, Haynes, Paula, and Taylor, Valerie. Service Provider Use of Christian Religious Messages In Yellow Pages Advertising

Dolan, Catherine and Johnstone-Louis, Mary. Bargaining With God: Religion, Advertising, and Commercial Success In Keyna

MacLaran, Pauline and Scott, Linda M. Magic and Merchandise: Spiritual Shopping In Glastonbury

Temporal, Paul. Islamic Brands Ready for Takeoff


Volume 10 (2009)

Issue 3: Original Contributions on Women in Advertising Agencies, History as a Resource for Advertising Material, Children’s Luxury Advertisements, and the Creation of the Modern Advertising Agency

Read Editorial Introduction

Mallia, Karen. Rare Birds: Why So Few Women Become Ad Agency Creative Directors

Dickenson, Jacqueline. “Stuff History”: The Past as a Resource in the Production of Advertising Material

Boulton, Chris. The Mother’s Gaze and the Model Child: Reading Print Ads for Designer Children’s Clothing

Gennaro, Stephan. J. Walter Thompson and the Creation of the Modern Advertising Agency


Volume 10 (2009)

Issue 2: Advertising and Advertisers During and After World War II

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Jensen, Ric and Thomas, Christopher. To What Extent Did American Corporations Publish “Brag Ads” During World War II?

Lee, Yoon Joo and Clark, Naeemah.  “I’m Saying This for Uncle Sam!”: How Corporations Used Images of Family to Help Fund World War II

Scott, Linda M.  Warring Images: Fashion and the Women's Magazines 1941-1945

Hachtmann, Frauke.  Promoting Consumerism in West Germany During the Cold War: An Agency Perspective

Supplement: ADText: Advertising Curriculum

Media and Advertising


Volume 10 (2009)

Issue 1: New Technology and a New Generation

Read Editorial Introduction

Morrison, Deborah. Talent Shift: A New Generation of Professionals Means a New Profession in the Making
Read excerpt

JetBlue Roundtable
Read excerpt

R/GA Roundtable
Read excerpt

Garber, Jr., Lawrence L.; Hyatt, Eva M.; and Boya, Ünal Ö. The Collaborative Roles of the Designer, the Marketer, and the Consumer in Determining What is Good Design
Read excerpt

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Volume 9 (2008)

Issue 4: Mad Women? Marketing in the Age of the Female Economy

Read Editorial Introduction

Fielding, Daryl; Lewis, Dennis; White, Mel; Manfredi, Alesandro; and Scott, Linda. Dove Campaign Roundtable

Scott, Julie-Ann and Cloud, Nicole. Reaffirming the Ideal: A Focus Group Analysis of the Campaign for Real Beauty

Riccio, Janet. Linda Scott Interviews Janet Riccio

Sivulka, Juliann. The Fabulous Fifties: Selling Mr. and Mrs. Consumer

Supplement: ADText: Advertising Curriculum

Global Advertising

Children and Advertising


Volume 9 (2008)

Issue 3: Current Issues in Irish Advertising

Read Editorial Introduction

Fanning, John. Six Cultural Contradictions in Twenty-First Century Ireland

Bradshaw, Harry. Linda Scott Interviews Harry Bradshaw

Kelly, Aidan; Lawlor, Katrina, and O'Donohoe, Stephaine. A Fateful Triangle? Tales of Art, Commerce, and Science from the Irish Advertising Field

Kuhling, Carmen. "Liquid Modernity" and Irish Identity: Irishness in Guinness, Jameson, and Ballygowan Advertisements

Supplement: ADText Online Curriculum

Advertising in India


Volume 9 (2008)

Issue 2: Current Issues in Indian Advertising

Read Editorial Introduction

Karan, Kavita. Obsessions with Fair Skin: Color Discourses in Indian Advertising

Shevde, Natasha. All's Fair in Love and Cream: A Cultural Case Study of Fair & Lovely in India

Cayla, Julien and Chalam, Nandita. Julien Cayla (Australian School of Business) Interviews Nandita Chalam, Senior Creative Director, J. Walter Thompson, India

Cayla, Julien. Following the Endorser's Shadow: Shah Rukh Khan and the Creation of the Cosmopolitan Indian Male

Supplement: ADText Online Curriculum

Advertising in Brazil


Volume 9 (2008)

Issue 1: CARE "I Am Powerful" Campaign

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Overview: Repositioning the CARE Brand, “I Am Powerful”

Roundtable on the CARE "I am Powerful" Campaign

Ntiranyibagira, Faustin. An Unlikely Advocate for Women: One Man's Story of Transformation

Taylor, Sandra. Starbucks Spreads the Spirit of Giving with CARE

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Volume 8 (2007)

Issue 4: Advertising and the Rise of Market Society in Europe

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Kortti, Jukka. On the Cusp of Postwar Modernization: Americanization, International Culture, and Gender Roles in Finnish Commercials, 1955-1975

Kaneva, Nadia. Meet the "New" Europeans: EU Accession and the Branding of Bulgaria

Judt, Tony. The Age of Affluence

Luedicke, Marius. Book Review: The Hummer: Myths and Consumer Culture

Supplement: ADText Online Curriculum

Creativity


Volume 8 (2007)

Issue 3: Advertising, Change and Challenge

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Love, Tim. Advertising and Universal Compatibility: Does the Advertising Industry Have a Moral Conscience?

Crawford, Robert. Dealing with Depression: Australia's Advertising Industry in the 1930s

Supplement: Advertising and Society: An Online Curriculum

Advertising in China

Ethics and Advertising


Volume 8 (2007)

Issue 2: Rethinking Sex in Advertising

Read Editorial Introduction

Shahid, Sam and Reichert, Tom. The Man Behind Abercrombie and Calvin Klein's Sexy Ad Campaigns: Tom Reichert (University of Georgia) Interviews Sam Shahid

Reichert, Tom. Does Sex in Advertising Work?: A Review of Scholarly Research Informed by Professional Opinion

Hester, Joe and Gibson, Rhonda. Consumer Responses to Gay-Themed Imagery in Advertising

Hollander, Anne. Nowadays


Volume 8 (2007)

Issue 1: Advertising in China

Read Editorial Introduction

Gao, Zhihong. The Evolution of Chinese Advertising Law: A Historical Review

Li, Fengru and Shooshtari, Nader. Multinational Corporations' Controversial Ad Campaigns in China - Lessons from Nike and Toyota

Tavassoli, Nader. That Which We Call a Rose in Chinese Would Smell as Sweet?

Supplement: Advertising and Society: An Online Curriculum

The Management of Brands

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Volume 7 (2006)

Issue 4: Special Issue - Advertising and Motherhood, Part 2 of 2

Read Editorial Introduction

Thomsen, Thyra Uth and Sorenses, Elin Brandi. The Road to Motherhood

Davies, Andrea. Too Many Cooks Spoil the Broth?: Mother's Authority on Food and Feeding

Prothero, Andrea. The F Word: The Use of Fear in Advertising to Mothers

Supplement: Advertising and Society: An Online Curriculum

Multiculturalism in the Marketplace

The Role of Research in Advertising


Volume 7 (2006)

Issue 3: Special Issue - Advertising and Motherhood, Part 1 of 2

Read Editorial Introduction

Geiger, Susi. On Becoming a Cyborg and Paying for It: Invocations of Motherhood in the IVF Industry

O'Malley, Lisa. Does My Bump Look Big in This?

O'Donohoe, Stephanie. Yummy Mummies: The Clamor of Glamour in Advertising to Mothers

Dobscha, Susan. The Changing Image of Women in American Society: What Do Pregnant Women Represent in Advertising?

Supplement: Advertising and Society: An Online Curriculum

The Interpretation of Advertisements

Advertising and Christmas


Volume 7 (2006)

Issue 2: Progressive Images of Women

Read Editorial Introduction

Grow, Jean and Wolburg, Joyce. Selling Truth: How Nike's Advertising to Women Claimed a Contested Reality

Scott, Linda. Market Feminism: The Case for a Paradigm Shift

Berman, Cheryl; Fedewa, Denise; and Caggiano, Jeanie. Still Miss Understood: She's Not Buying Your Ads

Young, Margaret. On the Go with Phoebe Snow: Origins of an Advertising Icon

Supplement: Advertising and Society: An Online Curriculum

Representations of Masculinity and Femininity in Advertising

Public Service Advertising


Volume 7 (2006)

Issue 1: Rethinking Materialism

Read Editorial Introduction

Schudson, Michael. An Anthropology of Goods

Brasted, Monica. Advertising Success Through Consumption: 1900-1929

Chambers, Jason. Equal in Every Way: African Americans, Consumption and Materialism from Reconstruction to the Civil Rights Movement

Special Feature: MasterCard Roundtable: The "Priceless" Campaign

Vargas, Patrick and Yoon, Sukki. On the Psychology of Materialism: Wanting Things, Having Things, and Being Happy

Supplement: Advertising and Society: An Online Curriculum

Advertising in the Public's Eye

High Culture/Low Culture: Advertising in Literature, Art, Film, and Popular Culture

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Volume 6 (2005)

Issue 4: The Investigation of Advertising as a Cultural Form

Read Editorial Introduction

Scott, Linda M. Advertising and the Querulous Canvas

Roundtable on Advertising as a Cultural Form

Twitchell, James B. Halo Everybody, Highlow

Goldman, Robert. This is Not an Ad

Phillips, Barbara and McQuarrie, Edward. The Development, Change, and Transformation of Rhetorical Style in Magazine Advertisements 1954-1999

Scott, Linda M. Spectacular Vernacular

Supplement: Advertising and Society: An Online Curriculum

"Subliminal" Advertising


Volume 6 (2005)

Issue 3: Original Articles on Human Imagery in the Outdoor Environment, Gender Role Representation in a "Post-feminist" Environment, and Neoliberal Nationalist Advertising in a Global Economic Environment

Read Editorial Introduction

Morris, Pamela. Overexposed: Issues of Public Gender Imaging

Smith, Tyson. Pumping Irony: The Construction of Masculinity in a Post-Feminist Advertising Campaign

Özkan, Derya and Foster, Robert. Consumer Citizenship, Nationalism, and Neoliberal Globalization in Turkey: The Advertising Launch of Cola Turka

Introducing - Supplement: Advertising and Society: An Online Curriculum

A Brief History of Advertising in America

What is Advertising?


Volume 6 (2005)

Issue 2: Roundtable Issue

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Conversations about Race and Ethnicity in Advertising


Volume 6 (2005)

Issue 1: Original Articles about Popular Music, Religious Imagery, and Sports in Advertising

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Allan, David. An Essay on Popular Music in Advertising: The Bankruptcy of Culture or the Marriage of Art and Commerce?

Moore, Rick Clifton. Spirituality that Sells: Religious Imagery in Magazine Advertising

Chattopadhyay, Rohitashya. Batting and Buying: Cricket as a Visual Metaphor in Indian Advertising

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Volume 5 (2004)

Issue 4: Original Articles about Advertising History, Media Literacy, and a Panel Discussion on Advertising and the New Masculinities

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Brasted, Monica. The Reframing of Traditional Cultural Values: Consumption and World War I

Hobbs, Renee. Does Media Literacy Work? An Empirical Study of Learning How to Analyze Advertisements

Roundtable on Advertising and the New Masculinities


Volume 5 (2004)

Issue 3: Original Articles about Postmodernity, National Identity, and Gender Stereotyping

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Engel, Stephen M. Marketing Everyday Life: The Postmodern Commodity Aesthetic of Abercrombie & Fitch

McFarlane-Alvarez, Susan. The Quest for National Identity and Visual Sovereignty in Trinidad and Tobago Televsion Advertising

Lee, Chun Wah. Gender Role Stereotyping in Television Commercials: The Case of Singapore


Volume 5 (2004)

Issue 2: Original Articles about Psychology, Masculinity, and the Infomercial Form

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Parkin, Katherine. The Sex of Food and Ernest Dichter: The Illusion of Inevitability

Grandstaff, Mark R. Visions of New Men: The Heroic Soldier Narrative in American Advertisements During World War II

Hope, Wayne and Johnson, Rosser. What is an Infomercial?


Volume 5 (2004)

Issue 1: Roundtable Issue

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Approaches to the Analysis of Advertisements

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Volume 4 (2003)

Issue 4: Women in Advertising

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Scott, Linda. Imagining Feminism in the Marketplace: Linda Scott (University of Illinois) interviews Gloria Steinem

Fischer, Eileen. Working for Women Within the Organization: Eileen Fischer (York University) interviews Denise Fedewa of LeoShe

Kreshel, Peggy. The Industry's Feminist Conscience: Peggy Kreshel (University of Georgia) interviews Liz Schroeder and Margie Goldsmith of the Advertising Women of New York (AWNY)

Scott, Linda. Making Advertising that is Pro-Woman: Linda Scott (University of Illinois) interviews Mary Lou Quinlan of Just Ask a Woman


Volume 4 (2003)

Issue 3: Original Contributions on Political Advertising, Advertising in China, and the Practice of Planning

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Benoit, William L. The Emergence of Discursive Conventions in Presidential Advertising, 1952-2000

Gao, Zhihong. What's in a Name? On China's Search for Socialist Advertising

O'Barr, William M. The Practice of Planning: William M. O'Barr (Duke University) interviews Stephen King (J. Walter Thompson London)


Volume 4 (2003)

Issue 2: Masculinity and Advertising

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William O'Barr (Duke University) interviews Michael Kimmel (State University of New York at Stony Brook)

Craig Thompson (University of Wisconsin at Madison) interviews Scott Cromer (Leo Burnett USA)

Doug Holt (Harvard Business School) interviews Steve Jackson (DDB Chicago)


Volume 4 (2003)

Issue 1: Original Articles: Advertising in India, China, and Post-Sputnik America

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Wright, Kimberly A. Advertising National Pride: The Unifying Power of Cricket Fever, Kashmir, and Politics

Gao, Zhihong. The Future of Foreign Advertising in China: What History Tells Us

Zieger, Robert H. The Paradox of Plenty: The Advertising Council and the Post-Sputnik Crisis

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Volume 3 (2002)

Issues 3/4: Roundtable Issue

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Teaching about Advertising


Volume 3 (2002)

Issue 2: Advertising and its Critics: Interviews with Wilson Bryan Key, Sut Jhally, and Michael Wilke

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What Lies Behind Subliminal Advertising: Stuart Ewen interviews Wilson Bryan Key

The Professor as Critic: William M. O'Barr interviews Sut Jhally

Pushing the Envelope toward Gays and Lesbians: William Mazzarella interviews Michael Wilke


Volume 3 (2002)

Issue 1: Roundtable Issue

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Values in Advertising

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Volume 2 (2001)

Issue 4: Original Contributions on the Creative Process in Advertising

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Scholar-Practitioner Dialogues: Three Scholars Interview Advertising Professionals about the Origins of Creative Ideas and their Ultimate Realization in Advertisements

Robin M. Akert (Wellesley College) interviews Nina DiSesa (McCann Erickson)

Scott Ellsworth interviews Amil Gargano (Amil Gargano Studio)

William M. O'Barr (Duke University) interviews Paul Cappelli (The Ad Store)


Volume 2 (2001)

Issue 3: Roundtable Issue

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Advertising and the September 11th Disaster


Volume 2 (2001)

Issue 2: Original Contributions on Advertising History, Children and Advertising, Globalization, and Research

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Stole, Inger. The "Salesmanship of Sacrifice": The advertising industry's use of public relations during the Second World War

Scholar-Practitioner Dialogues: Three Scholars interview Advertising Professionals about Children, Globalization, and Research

Anne Allison (Duke University) interviews Doug Porter (Leo Burnett) about advertising and the globalization of culture

Robert Foster (University of Rochester) interviews Myra Stark (Saatchi & Saatchi) about the role of research in contemporary advertising

William M. O'Barr (Duke University) interviews Paul Kurnit (Kurnit Communictions & KidShop) about advertising to children and the effects of advertising on children


Volume 2 (2001)

Issue 1: Special Issue

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A Comprehensive Bibliography of Advertising and Society, 1980-2000

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Volume 1 (2000)

Issue 2: Roundtable Issue

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Political Advertising


Volume 1 (2000)

Issue 1: Inaugural Issue

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What is Advertising? An Anthology of Scholarship about Advertising and Society:

Historical Perspectives

What is Advertising? (and/or Social Consequences of Advertising)

Advertising and Consumerism

Subliminal Advertising

Comparative Perspectives

Marketing Perspectives

Interpreting Advertising

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