| Read excerpts from selected books on a variety of advertising-related issues.
|
| Case histories give you an inside look at the steps advertising agencies and advertisers take to create a campaign and gauge its effectiveness.
|
| We share Class Syllabi from some of the top educational institutions. Submit yours today!
|
| Transcripts of previous aef.com online discussions given by top-level advertising executives.
|
| Stream our award-winning documentaries - Behind The Scenes: The Advertising Process at Work; and Good-Bye Guesswork: How Research Guides Today's Advertisers.
|
| Comprehensive lists of Must-Read books, journals, articles.
|
| A new feature on aef.com, which will showcase breakthrough research findings for the advertising industry.
|
| A collection of presentations given by our Speakers on campus. Various topics including Ethics in Advertising, Public Service Advertising and Global Advertising.
|
|