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The Little Blue Book of Marketing
By Paul Kurnit and Steve Lance

Little Blue Book of Marketing


A great marketing plan identifies where an organization is, where it wants to be, and how it will get there. Most companies think they already have such a plan - but often they really have only a budget, a sales goal, or an excuse.

This book shows how to maximize collaboration among all key players in marketing, R&D, sales, financial, legal, and senior management. When everyone combines their knowledge, the critical elements become clear, including brand positioning, target audience, and competitive strategy.


Read highlights from the book >>


AEF thanks the authors for their permission to share book highlights with aef.com users. To purchase a copy of this book, please go to amazon.com.



Paul Kurnit and Steve Lance

Copyright © 2009. All rights reserved.