About AEF | Newsletter | Site Map | Legal | Advanced Search
Print Version

About Face
The Secrets of Emotionally Effective Advertising

About Face book excerpt

By Dan Hill

Once advertising was all about being "on-message" and getting talking points right. But breakthroughs in brain science have confirmed what we all know but don't often admit to in business: people are primarily emotional decision makers.

Chapter 10: "Believability sticks" defines the types of advertising and what type is most emotionally persuasive and the implications of these various results.


Read Chapter 10 now >>



Chapter 10 from About Face: The Secrets of Emotionally Effective Advertising, by Dan Hill, published October 2010 by Kogan Page. Copyright 2010 by Dan Hill. Reproduced by permission of Kogan Page.


Dan Hill

Copyright © 2010 Kogan Page Ltd.. All rights reserved.